ROLE OF MOTION GRAPHICS IN

VISUAL COMMUNICATION

NAMITHA M RID. No.

2015664502M.Tech. LWMETNAU

PGS 602 TECHNICAL WRITING AND COMMUNICATION SKILLS

INTRODUCTION Visual communication is a method of

expressing ideas in the form of pictures, graphs or other visual aids

It is a language which is composed of pictures

On the path of intellectual communication the magic of motion has always been attractive for human and helped him a better communication

CONTD… Nowadays, the art of animation is

considered as a powerful means of communication

For more effective communication a new tool called motion graphics has been introduced in the field of visual communication

John Withney, the well-known animator coined the term in 1960

CONTD.. Movement is a principal characteristic of

human life Different movements were considered as

influential factors in the process of communication

Human beings have always tried to animate their pictures to convey their messages to the audience

Eg. Lascaux cave in France

Artistic works from Lascaux Caves

CONTD…

Motion graphics or moving graphics is created by video or animation technology and also by making a hallucination of movement or changing the appearance of visual factors

When used in multimedia projects, motion graphics is usually accompanied by sound

METHODS OF MOTION GRAPHICS IN THE FORMATION OF

COMMUNICATIONS

Different methods of motion graphics are adopted based on:

Type of message and its audience

The taste of the motion graphic designer

The conditions under which the work is going to be produced

1. FLASH ANIMATION AS AN ANIMATION METHOD

File extension is .swf Need their own special player to be

played Simple in production and file size is

small Used by producers of 2D motion graphic

and internet advertisements

CONTD…

Flash animation saves the vector

information instead of saving the pictures

and while playing draws this information

according to the time table designed by

the animator

For pre-recorded shows, rendered frames

are transferred into other formats or media

like movie or digital image

D:\n\Flash-animation tutorial(for beginners) - YouTube [360p].mp4

2.FLAT, A 2 DIMENSION METHOD

2D motions are a group of images made by computer which includes 2D models like geometric figures, text and digital images

Here, a definite number of pictures are played one after the other with a definite speed

File extension is .gif Huge size and has capability of unlimited colors Used in Reciprocating Short Motion in web pages

CONTD… To produce 2D animation, separate

images and separate transparent layers are used

Then, hands, eyes, mouth, clothes and other elements are moved by the animator in the key frames

The difference in appearance of the key frames are identified by the computer in the process of morphing

CONTD… At the end, the animation is

rendered Key frames and the

intermediate frames play important roles in the production of 2D animation

3. VIRTUAL 3D ANIMATION

Brain has the ability to integrate 2 images received from 2 eyes and to overlap them in order to identify the depth of the environment

In 3D animation, a 3D environment is simulated in the brain by showing 2 simultaneous images to each eye

For that, the producer records the particular 3D image from 2 view points and plays it

CONTD..

By using a special device which is able to show these 2 pictures separately for each eye, the audience is able to watch the picture in a completely 3D manner (Taylor 1996)

4.PHOTO MONTAGE

The innovative art of photo montage is able to realize many of the impossible wishes of human by placing a couple of pictures besides each other or by using computer software

Creativity can be the shortcut to human wishes

CONTD.. Music helps feelings be well expressed; really

enlivens a dead work In a motion graphic work in which sound is

more attractive, the audience will focus on the sound

3.Alphabetical characters in motion graphics In the realm of motion graphics, alphabetical

characters are considered as images These are more seeable than readable

CONTD… Eg. Nastaliq calligraphy has gentleness and

passionate impressive tranquility which are the characteristics of curves in graphics

Aesthetic aspects are given the primary priority

4.Color in motion graphics In the context of motion graphics, color and

paying attention to color are more important

CONTD…

The visual simulators enter into sensing memory and are saved there for about one second

The capacity of this storage space is about 16 objects

So, the objects enter the sensing memory and immediately disappear

CONCLUSION…

Generally in motion graphics, visual elements like line, dot, surface etc are mixed with visual ideas such as rhythm, emphasis and contrast, then combined with sound and motion and finally, by passing through the mind of the designer, they will be presented to the audience and create an influential performance

CONTD…

The presence of motion and sound as the effective elements in the process of influencing the audience’ minds ends in better communication of the audience with work and conveys more complex concepts and meanings in simpler format

Makkhi (Eega) Movie Graphic and animations Making - YouTube [720p].mp4

REFERENCE http://www.ijsr.in/upload/1126697859Mr%20

%20Fattahi%202%20Rev.pdf https://www.youtube.com/results?search_que

ry=2d+animations https://www.youtube.com/watch?v=2J-rQMO3

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THANK YOU