Global Fanbase (Figures in millions) Sponsoring 21+ 2007 Base:
600 representative country citizens between the ages of 16-69
Question: I would like to know how interested you are in each of
the following clubs / teams. Please, rate your answer on a scale
from 1= Not interested at all to 5= Very interested. Total
Potential Liverpool FC Fans 133.18 million SOURCE: Sport + Markt
LFC International Fan (from the markets investigated) KEY TAKEAWAY:
Potential Report 2008 Liverpool FC has a global fanbase with
particularly strong and loyal following in the emerging economies
of Asia
Club Popularity In 2008, Barclays produced a Global Fans Report
which detailed allegiances of 32,000 fans of the Barclays Premier
League in 180 countries worldwide Favourite Club Favourite Current
Player Favourite All-time Player Fernando Torres voted favourite
current Premier League player by Asian fans Steven Gerrard voted
favourite Premier League player of all-time by Asian fans KEY
TAKEAWAY: Liverpool FC and its players are immensely popular with
football fans around the world including Asia
Personalisation Editorial Videos Games Content Text Alerts
Wallpapers, Animations, Themes, Ringtones LICENSING / DISTRIBUTION
CHANNELS Aggregators Operators Media Owners D2C Channels App Stores
(e.g. content (e.g. Telecom (e.g. ESPN) (e.g. LFC Website) (e.g.
iPhone) providers) Networks) KEY TAKEAWAY: Current mobile content
distributed through the traditional distribution channels 4
DU Platforms / Partners KEY TAKEAWAY: Mobile Internet has now
reached penetration rates to allow Liverpool to start exploiting
traditional web revenue opportunities over mobile 5
www.liverpoolfc.tv Licences, Mobile Distributors, Internet
Content Solutions for Stores Club Services By Territory
The Licensee Proposition 1. Brand association with one of
Europes finest and most successful football clubs 2. Regional
exclusivity in brand category 3. Deliver desired content 4.
Generate subscriptions and drive revenues 5. Possibility to discuss
additional sponsorship associations
LFC Sponsorship and Marketing Support Partner Tools
Contact Information Michael Dunphy Mobile Consultant +44 (0)
7545 157 756 [email protected]
