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Marketing Plan Report
Rijal’s Namkeen
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF
MBA PROGRAM OF POKHARA UNIVERSITY
SUBMITTED BY SUBMITTED TO
Aman Gautam Binita Pradhan
Anu Ghimire Course Facilitator
Ayush Man Tamrakar Marketing Management
Julika Pradhan
6th May 2016
I
DECLARATION
We, the undersigned declare that this marketing plan report is a result of our study carried out in
the year 2016. It has not been previously submitted to any other university or any other
examinations or for any other purpose.
Signature:
Aman Gautam _________________
Anu Ghimire _________________
Ayush Man Tamrakar _________________
Julika Pradhan _________________
II
ACKNOWLEDGEMENT
We would like to express our gratitude to all those who gave us the opportunity to explore and
complete this marketing plan report. First and foremost, we would like to thank Pokhara University
for providing this excellent market research opportunity to the students of Masters in Business
Administration (MBA) program. We express special gratitude to our course facilitator, Mrs. Binita
Pradhan. It was her encouragement, patience, and valuable feedback that enabled us to complete
this work. The support that she provided motivated us to think more broadly about the associated
concepts and constructs, and helped expand our understanding of marketing as a discipline.
Invaluable discussions we held stimulated our enthusiasm and imagination in the marketing plan
process.
We are also deeply indebted to Mr. Swarup Rijal, Director of Rijal Food Products for his
cooperation and support in the completion of this marketing report. We would also like to give our
sincere gratitude to our friends and colleagues who supported us with the information required to
complete this marketing plan effectively. This report would not have been possible without the kind
support and help of many individuals. We would like to extend our sincere thanks to all of them.
III
EXECUTIVE SUMMARY
The food industry in Nepal is forever changing to suit their consumers’ palate, preference and
pocket. Rijal Food Products competes on the basis of numerous factors including brand recognition
due to distinct packaging, product quality, traditional taste and authentic spicy flavor. The company
targets a particular market segment and caters their needs. Various marketing and financial
objectives are set, which generally involves increasing market share and product awareness, and
increasing sales and lowering production cost.
Rijal’s Namkeen has a market share of 30-35% all over Nepal in the Namkeen Industry. The
impeccable taste of the product is one of its major strengths. As the company has been providing
quality service for almost 3 decades, they have a good brand image. They are known to have
attractive and hygienic packaging as well. Despite all these strengths, they lack behind in a few
areas. One of their major weakness is lack of proper marketing. The level of promotional activities
is low and they rely only on Facebook and few advertisements for promotion. In such a competitive
environment, only those tools are not enough.
If proper schemes and marketing strategies are used, they have an opportunity to expand, not only
in the domestic market, but also in the global market. The demand of such products is high in the
market, so reaching more markets would be beneficial for them. However, there are several local
and international brands that creates high competition and could pose a threat to Rijal’s Namkeen.
Changing customer snacking habits and more inclination towards fitness may also be a threat to the
products of the company.
In order to sustain in the market, the company needs to consider their environment, which includes
the political and legal environment, socio-cultural environment, economic environment and
technological environment. All these environmental factors directly or indirectly affect the operations
and existence of the company.
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Table of Contents
DECLARATION ..................................................................................................................................................... I
ACKNOWLEDGEMENT ..................................................................................................................................... II
EXECUTIVE SUMMARY ..................................................................................................................................... III
PURPOSE ............................................................................................................................................................ 1
MISSION ............................................................................................................................................................. 2
SITUATION ANALYSIS ..................................................................................................................................... 3
Market Summary: ......................................................................................................................................... 3
Competitors: .................................................................................................................................................. 3
SWOT Analysis ............................................................................................................................................. 4
Strengths: ................................................................................................................................................... 4
Weakness: ................................................................................................................................................. 4
Opportunities: ........................................................................................................................................... 4
Threat: ........................................................................................................................................................ 5
PEST Analysis: ............................................................................................................................................... 5
Political and Legal Environment: ........................................................................................................... 5
Economic Environment: ............................................................................................................................. 5
Social and Cultural Environment: .......................................................................................................... 6
Technological Environment: .................................................................................................................... 6
MARKETING STRATEGIES ............................................................................................................................... 7
Marketing Objectives .................................................................................................................................. 7
Financial Objectives: .................................................................................................................................... 7
Segmentation, Targeting and Positioning: ............................................................................................... 8
Segmentation ............................................................................................................................................ 8
Targeting ................................................................................................................................................... 9
V
Positioning ................................................................................................................................................. 9
Marketing Mix ............................................................................................................................................ 10
Product ..................................................................................................................................................... 10
Price ......................................................................................................................................................... 10
Place ........................................................................................................................................................ 11
Promotion ................................................................................................................................................ 12
Finance and budget: .................................................................................................................................. 13
Conclusion .................................................................................................................................................... 14
Appendix ......................................................................................................................................................... 15
Appendix 1: Company Profile ................................................................................................................ 15
Appendix 2: Products’ List ........................................................................................................................ 16
Appendix 3: Competitors of Rijal’s Namkeen ...................................................................................... 17
Appendix 4: Sample of Advertisement by Rijal’s Namkeen.............................................................. 18
Appendix 5: Social Media Statistics of Rijal’s Namkeen: ................................................................... 19
Appendix 6: Quality Testing of Rijal’s Namkeen ................................................................................. 20
Appendix 7: Promotional Activities......................................................................................................... 21
CSR Activities Sponsored by Rijal’s Namkeen: ................................................................................. 21
Public Greetings and Wishes by Rijal’s Namkeen on National Holidays and Festivals .......... 22
Rijal’s Namkeen in Product Display .................................................................................................... 23
Appendix 8: Packaging Design of Rijal’s Namkeen - Diet Mixture ................................................. 24
1
PURPOSE
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
Rijal's is quoted as one of Nepal's most inspiring scratch-to-riches stories. The story of Rijal's
Namkeen is sweet and simple. They began as a small home-made eatables unit at Ratnanagar,
Chitwan. Nepal in 1987, and now covers a wide market. The taste is irresistible, the products are
fresh, and the packaging is hygienic. Customers have responded enthusiastically to their products.
And in the following years, the company evolved continuously, dictated by customer demands and
market trends. Not really surprising, as there was no way such good taste could lose the market.
Rijal’s Namkeen is manufactured and produced in the factory located at Ratnanagar-3, Tandi,
Chitwan, Nepal and functions its operations, marketing and sales from Kathmandu Office: Kalanki-
14, Kathmandu, Nepal.
Today they produce a wide range of product: Dalmoth, Bhujia, Chips, Rijal's Namkeen, Rijal's
Cornflakes, Rijal's Anytime, Rijal's Peanuts, Rijal’s Badam Tasty, Rijal's Moong, Rijal's Gram Fry,
Rijal's Furaandana, Rijal's Navarang under the product line Rijal’s Namkeen.
2
MISSION
Rijal Food Products has been in operation with the objective to provide a variety of snack food for
the consumers for a very affordable price range.
The company has aimed to build its brand value and market share of the snack food industry with
a great enthusiasm and has been able to grow by the day. Rijal’s Namkeen has around 45 products
altogether.
By specializing in the manufacturing in the namkeen
market, the company has created a niche market. The
raw materials used to prepare namkeens are of best
of quality and are sourced from all over Nepal. The
food industry in Nepal is forever changing to suit their
consumers’ palate, preference and pocket. Rijal’s
Namkeen competes on the basis of numerous factors
including brand recognition due to distinct packaging,
product quality, traditional taste and authentic flavor.
The perpetual consistent quality, best packing strategy, vast market coverage and the number of
years of experience have given them a cutting edge in relation to their competitors. Their natural
goal to improve their performance and quality with each passing year has taken them way ahead
of their nearest competitors. The people at Rijal Food Products’ are very sensitive and are customer
friendly about the complaints, which in fact is a rare occurrence from the customers and dealers.
3
SITUATION ANALYSIS
Market Summary:
The food industry in Nepal is forever changing to suit their consumers’ palate, preference and
pocket. All the players in the industry thus, have to constantly adapt to the ever-changing trends
and invent and reinvent themselves to stay in the league.
Rijal Food Products competes on the basis of numerous factors including brand recognition due to
distinct packaging, product quality, traditional taste and authentic spicy flavor. The company’s
timely introduction of new products and line extension has played a major part in the buying
behavior of consumers as well.
Competitors:
The major competitors of Rijal’s Namkeen are as follows:
National:
● Shristi Bhujia Dalmoth Udhyog
● Mahesh Foods
● Nataraj
● Nature's pride
● Shiv Shankar
International:
● Haldiram
● Bikano
● Pran
Note: The details on competitors is provided on Appendix 3.
4
SWOT Analysis
Strengths:
● The impeccable taste of the product is one of their major strengths.
● The company has been providing quality service for almost 3 decades. This has helped in
maintaining the brand image.
● The packaging is attractive & hygienic.
● They have a wide variety of products in its product line to suit and satisfy different customer
preferences.
● They have a high market share i.e. 30-35% all over Nepal in the Namkeen industry.
Weakness:
● Though the product is available in major cities, they are not available in all retail outlets.
This could be one of the weakness as customers do not get access to the product in all the
stores.
● Retailers are not provided with enough schemes to encourage them to sell Rijal’s Namkeen
in their outlets.
● They have less profit margin as compared to other brands.
● The level of promotional activities is very low. They hardly advertise their products. The only
advertising medium at the moment is social networking sites and few paper and radio
advertisements. This could be a major weakness as there are other competitors who are
using promotional activities excessively.
Opportunities:
● Use of proper schemes can increase the supply of the product.
● Increase in the profit margin to the retailers can increase the sales
● There is high demand of such products in the market. People demand such snacks in various
occasions.
● There are markets which Rijal’s Namkeen has not reached. Thus, there is still growth potential
in the local market.
● There is expansion potential in the global market. By studying the global market and the
customer taste and preferences, the company can expand to global market.
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● Corporate tie ups are becoming prominent in the market. Rijal’s Namkeen can also have
corporate tie ups with various distributors and brands to promote their products.
Threat:
● There are several local and international brands that produce and sell similar products in
the market. This has caused high competition and poses a threat to Rijal’s Namkeen.
● Pushing of sales by the competitors could hamper their sales.
● Price wars among the established brand could decrease their profit and lead to loss.
● Media plays an important role in influencing the general public. Media can generate news
about the health issues of snack products which discourages people to purchase such
products.
● Many people these days are involved in fitness and eating a healthy balanced diet. Parents
do not prefer their children snacking on such products. Thus, the snack preference of the
customers is changing and this could pose a threat to their products.
PEST Analysis:
Political and Legal Environment:
The political situation of the country is unstable. Due to the instability of the government, there could
be changes in the rules and regulations and policies. The company needs to be updated with the
legal environment of the food industry.
Economic Environment:
The production of goods fully depends on agricultural products. There is no proper production of
raw materials in Nepal. As the company needs to import the raw materials, they need to pay duties
on import which is very high. There are no proper import subsidies provided by the government.
The company is selling their goods at VAT by manufacturing using Non Vat Products.
However, the company has contributed in fostering the economic environment of the country. They
provide employment opportunities to many people which helps in improving the economic condition
of the country.
6
Social and Cultural Environment:
The lifestyle of the consumers is changing. People prefer to snack in at various occasions. This has
increased the demand of snack products. Nepalese prefer spicy food over plain simple food. Thus,
this snack is perfect for the taste and preference of Nepalese. Rijal’s Namkeen products are low in
cost and can be afforded by people from different background.
The company provides employment opportunities to the local people which has helped in increasing
the disposable income of many people.
Technological Environment:
Rijal’s Namkeen has the large production capacity because of their technology. They use high tech
machines for their manufacturing. The technology is very costly, thus, adaptation is very slow.
Because of the advanced technologies, the production is easier and efficient. Labor cost is saved
and the products are produced on time. So people can get products in affordable price
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MARKETING STRATEGIES
Marketing Objectives
Rijal's Namkeen currently holds a market share of 30-35% all over Nepal in the namkeen industry
market and they aim to increase it by 10% in the next five years. The company has planned to
meet this objective through additional promotional activities and reach in new geographical regions
which are hard to reach to. Rijal’s Namkeen is known to many people in the market, however they
plan to improve their product awareness through advertising campaigns and other promotional
activities such as sponsoring of events on a bigger scale, organizing more programs for social
welfare. They have been meeting the needs of the customers in terms of taste, quality, portion, and
other factors and are determined to maintain it. The company is planning to come up with namkeen
with addition of fruit flavors which makes it unique in the industry and be able to gain competitive
advantage over competitors by attracting more number of customers. This will position the product
on a higher level than at present.
Financial Objectives:
Rijal’s Namkeen currently has an annual sales of NRs. 100 million which is below than that of the
leading products such as Wai Wai which has an annual sale of 1.4 billion in Nepal. The company
cannot at once reach that level but plans to increase its sales by 15% in the next five years by
reaching out to wider market including international markets as well. The cost for production is to
be reduced by at least 10% with greater economies of scale and introduction of new technologies.
The advertisement expenses are relatively lower as they are limited to newspaper and radio jingles
besides other promotional activities at present. The company has planned to widen its tools of
advertising to television, hoarding boards, sponsoring of events etc. which therefore will lead to an
increase in advertisement expenses of approximately 5%.
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Segmentation, Targeting and Positioning:
Segmentation
Their market is segmented based on the following parameters:
Geographic Segmentation
The market is segmented based on the areas where it is comparatively easy to reach the market.
The areas which lie at distant from the major cities are difficult to get access to and at this phase
the products of Rijal's Namkeen are available in the major hubs of Nepal such as Kathmandu,
Birgunj, Pokhara, Biratnagar, Bharatpur, Janakpur, Butwal, Bhairahawa, Dharan, Nepalgunj,
Hetauda, Dhangadi, Illam etc.
Behavioral Segmentation
The market segments for namkeen products can be individuals and families who want the goodness
of homemade food in the namkeen snacks along with health and quality. Travelling individuals and
family members, who want instant snacks to satisfy their craving for snacks, demand products like
Rijal’s Namkeen.
Income-wise Segmentation
The income level of the people can be divided into several categories. They can be:
Lower class - Family income (4 people) up to NRs. 20,000 per month
Middle class - Family income of NRs. 20,000 to NRs. 80,000 per month
Upper middle class - Family income of NRs. 80,000 - NRs. 2,00,000 per month
Upper class - Family income of NRs. 2,00,000 and above
9
Gender-wise Segmentation
Male - Male usually purchase these kind of products when they are travelling for refreshment
purpose.
Female - Female, usually housewives purchase these products for their family to snack on. The also
purchase it for the guests who visit their family.
Targeting
Geographically, the main target market segment is limited to the major market hotspot areas of
Nepal- Kathmandu, Pokhara, Birgunj, Bharatpur and Butwal where the markets are easily
accessible.
The income level that they have targeted are the middle class people and upper middle class
people. These income groups are the ones who purchase such products and they will be able to
afford their products easily.
Rijal’s Namkeen come in packets of various size starting from 100gms to 1 kg. The small packets of
100 gms to 400 gms are for travelers or working people of lower to middle level who like to have
something while they are free. Large packets of 700 gms and 1 kg are targeted towards families
(nuclear or joint), especially housewives who have a major role in purchasing such items for the
family.
Positioning
Rijal’s Namkeen has uniquely positioned its brand as the products that offers taste and variety at
a reasonable price. It is not perceived to be cheap but does offer good value for money giving
high priority to quality, taste and standardization. The tagline ‘Jati Khaye Pani Khau Khau Lagne,
Jaile Pani Jaha Pani’ positions itself as a convenient product with taste that makes people want
more.
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Marketing Mix
Product
● The products are produced under the brand name Rijal’s Namkeen and there are varieties
of Namkeen products under this brand.
● The products are made with the selected raw materials that are found locally or imported
and are lab tested to make sure that they are safe and healthy to eat.
● The products are produced using hi-tech machineries to reduce the lead time and increase
the production without compromising on the quality of the product.
● The packets are made in a way to make the product fresh until it is consumed by the final
consumers.
● The same product can be found in different sizes from 100gms to 1kg to make it convenient
for people to consume it in different situations.
● The cartons of the product are made as per the units of capacity it can hold so that it is
delivered to customers without any physical damage.
Price
● Rijal’s Food offers its products at competitive prices in order to penetrate the huge
unorganized market of namkeens.
● The prices also vary on the basis of the type of namkeens and the raw materials used to
manufacture it.
● The company revises the prices of its products upwards only when there is a steep increase
in the raw material costs or if additional taxes are imposed.
● The Retailers have the profit of around 10-15%, wholesalers have a profit of 7-8% and
the dealers have a profit of 5%.
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S.N. Product Quantity (gms) Price (in NRs.)
1. Rijal’s Premium Furandana 700 145
2. Rijal’s Premium Furandana 400 85
3. Rijal’s Rangeela Furandana 650 130
4. Top-10 Peanuts 350 125
5. Top -10 Mixture Dalmoth 350 120
6. Rijal’s Cornflakes Mixture 350 120
7. Rijal’s Cornflakes Mixture 400 140
8. Rijal’s Special Mixture 400 140
9. Rijal’s Bhujia 300 95
10. Rijal’s Moong Dal Fry 350 160
Competitive Pricing Strategy: Rijal’s Namkeen charges the price with comparison to the price of
similar products of its competitors such as Shiv Shankar. For example, the price of Shiv Shankar
Special Dalmot of 320 gms is NRs. 110, and Rijal’s Mixture Dalmot of similar quantity is NRs. 140.
The price is slightly higher than that of the competitors due to its good quality, great packaging
and hygiene.
Place
● The products are manufactured in the Central Development Region at Chitwan. The
distribution is easy because the transportation facility is easily provided. As it lies in the
middle zone of Nepal, the product is distributed nationally with lower transportation cost.
Chitwan is close to the capital of the country- Kathmandu, with a road travel period of 4
hours at most. The labor cost there is also comparatively lower.
● The products are firstly distributed to the dealers and then they sell to the wholesalers. The
wholesalers then sell it to the retailers who sell it to the final consumers.
● Dealers are given extra commission of 3% of their total sales at the end of the fiscal year.
Wholesalers are provided with different gifts and retailers are given display amount of the
products depending on their sales to motivate them to increase sales.
● Not all the distributors are provided with every product. Some distributors are provided
only with small packets whereas some are provided with large family size packets. For
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example, small packets are available in local retail stores, whereas large family size
packets as well as small packets are available in larger grocery stores.
● The company has its own delivery trucks and depending upon the cost of transportation, the
delivery is made by transport companies. Product lead time is maximum of 3 days.
● Warehouse is maintained as per the batch production. The company uses LIFO Method for
its dispatch. Mostly, the products are not stored for a long period of time. Depending on
demand, the products are manufactured and loaded directly to the delivery trucks. Dealers
orders the product looking their Re-Order Level (ROL).
Promotion ● The company promotes its products on social media such as Facebook and Instagram. For
example: They provide exclusive gift hampers to the lucky winners if the customers like their
Facebook page, they have Dubsmash with their jingles, and others.
● Stalls are kept in fairs organized in different parts of the country to increase the product
awareness.
● Display racks are given to the retail outlets to display their products.
● Rijal’s namkeen displayed its board in about 100 moving tata mobiles which had a greater
impact and people started knowing about their products.
● Rijal’s namkeen is highly focused on Corporate Social Responsibility (CSR). They organize
different program from which society is benefited. They were involved in various activities
such as free eye checkup, free chemotherapy for 15 cancer patients, blood donation
program, schooling for 15 students every year, campaign on breast cancer awareness,
promoting hygiene and cleaning of society, different health related camps, free operation
for 2 person affected by cancer and many more.
● They sponsor in different local events as per the need that are organized locally to gain
popularity in certain areas and locality.
● Different trade schemes to the distributors are given on the quantity sales of the product in
order to motivate the distributors to sell their products.
● Rijal’s Namkeen organizes an annual event and invite all their retailers, wholesalers, dealers
and are given various gifts. Discounts are also given in the order of products in that
particular event. Sellers are also awarded as per their yearly sales in that particular event.
13
Finance and budget:
The annual budget set for the promotional activities of Rijal’s Namkeen are as follows:
S.N.
Particulars Rate Number of Spots/Events per Year
Sub-Total Total (NRs.)
Remarks
1 Print Advertisements 360,000
- National Dailies (Kantipur)
3000 2 times x 60 cc*
360000 During Mother’s Day and New Year’s
- Local Newspapers (Chitwan Post and Blast)
1000 10 times x 30 cc*
300000 As per the average rate of local newspapers
2 Radio Jingles (Hits FM and Kalika FM)
35 30 seconds x 14000*
250,000 Rs. 35 per minute
3 Cost for CSR Activities - Rotaract Activities - NGO Activities - Feed the Poor &
Under Privileged Campaigns
32,500
20 times approx
650,000 Depends on the activites being approached
4 Gift Hampers for Social Media Promotion Activities
- Share & Win Contest
320,000 320,000 Prizes depend on the time when the contests are run
5 Cost for Print Materials for Schemes
2 50,000 100,000 Posters to be placed in every public places and stores
6 Misc. Sponsorships 200,000
- Cash Sponsorships 100000 As per need
- Kinds Sponsorships 100000 As per need
Total 2,220,000
Notes: *
1. Rate of Kantipur Front Page Advertisement: Rs. 3200 per cc
2. Hits FM Jingle Package: Rs. 35 per minute
3. Chitwan Post Front Page Advertisement: Rs. 1000 per cc
4. Blast Front Page Advertisement: Rs. 1000 per cc
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Conclusion
Looking at the tremendous scope in the fast food industry though, there is a great opportunity for
Rijal’s Namkeen to grow bigger on a national and international level.
Rijal Food Products should aim at constructing a comprehensive media mix.
It could venture into corporate tie-ups at its various outlets.
Set up mini outlets inside the multinational office complexes.
Cash in on the call center wave and have tie-ups with business process outsourcing
companies.
Conduct road shows on various campuses nationwide.
Whatever tools and methods the company chooses to employ; interactive communication should be
given a high priority.
A word of caution for the company though is that it should concentrate on its branding activities,
which will be its saving grace in the future. As the competition toughens the only thing to see a
company through would be its ability to adapt to change, share of space and share of voice in the
market.
15
Appendix
Appendix 1: Company Profile
Company Name: Rijal Food Products
Brand Logo:
Product Brand Name: Rijal’s Namkeen
Factory: Ratnanagar-3, Tandi, Chitwan, Nepal
Kathmandu Office: Kalanki-14, Kathmandu, Nepal
Start Date: Founded on January 12, 1987
Tagline : 'Jati Khaye pani khau khau lagne..Jaha pani, Jahile pani'
Awards First Prize in Ratnanagar Mahotsav 2014
First Prize in Chitwan Mahotsav 2011
Best Quality Assured Award 2008
ISO 9001:2000
Phone: 056-560745 Ext 560227
Email: [email protected]
16
Appendix 2: Products’ List
● Rijal's Furandana
● Rijal's Special Mixture
● Rijal's Peanuts
● Rijal's Badam Tasty
● Rijal's Green Pea Fry
● Rijal's Kabuli Chana Fry
● Rijal's Moong Fry
● Rijal's Chana Dal Fry
● Rijal's Top-10 Mixture
● Rijal's Top-10 Anytime,
● Rijal's Top-10 Cornflakes Mixture,
● Rijal's Gujrati Mixture
● Rijal's 3 Idiots
● Rijal's Jurassic Park
● Rijal's Gathiya
● Rijal's Tomato Sev
● Rijal's Agra Mixture
● Rijal's Jhalmuri
● Rijal's Bikaneri Bhujia
● Rijal's Rangeela Mixture
● Rijal's Potato Chips and many more.
17
Appendix 3: Competitors of Rijal’s Namkeen
● Direct Competitors:
○ Local Manufacturers
■ Shristi Bhujia Dalmoth Udhyog
■ Mahesh Foods
■ Nataraj
■ Nature's pride
■ Jay Shiv Shankar
○ International Manufacturers
■ Haldiram
■ Bikano
■ Pran
● Indirect Competitors
○ Local Manufacturers
■ Chaudhary Group - Wai Wai Noodles
■ Mayos Noodles
■ Local Chips
■ Humpty Dumpty
○ International Manufacturers
■ Shin Ramyun
■ Nachos
■ Lays
■ Onion Rings
■ Cheese Balls
18
Appendix 4: Sample of Advertisement by Rijal’s Namkeen
19
Appendix 5: Social Media Statistics of Rijal’s Namkeen:
As on 8th May 2016
20
Appendix 6: Quality Testing of Rijal’s Namkeen
Rijal's Namkeen food lab with M.Tech qualified personnel . Rijal's Namkeen is highly concerned
about the nutrition content in the product and is giving the hygienic product for their customers.
21
Appendix 7: Promotional Activities
CSR Activities Sponsored by Rijal’s Namkeen:
Few pictures of CSR activities which were funded by Rijal’s Namkeen
22
Public Greetings and Wishes by Rijal’s Namkeen on National Holidays and Festivals
….
23
Rijal’s Namkeen in Product Display
24
Appendix 8: Packaging Design of Rijal’s Namkeen - Diet Mixture
