Unit 2:Initial Skills

Audits

Final Research

Skills

Primary Research Skills: RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

interviews G Blog:Unit 2 Skills

for production part

1

questionnaires

G

Blog: Unit 1

Audiences and

industries & Unit 3

identity theft.

Focus groups A Blog: Unit 2 Skills

for production part

2.

Post: Focus Group

Questions

Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

Identifying and

following up

leads

G Unit 2 Skills for

production part 1

Shifting, collating

and storing

information

G Unit 3 identity

theft

Quantitative

research

G See Blog: Unit 3

identity theft.

Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

Qualitative

ResearchG See Blog:Unit 2

Skills for

production part

1

Researching

content for a

production

G Unit 3: Identity

theft

Identifying the

market or

audience for a

product

G Unit 2 Skills for

production part

2 & Unit 3:

Identity theft

Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

What an

audience

thinks of the

product

G

Unit 2 Skills for

production part

2

How large that

audience may

beA

Unit 2 Skills for

production part

2

How the

product

compares to

similar

products

G

Unit 2 skills for

production part

2

Primary Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

Photography

Filming

Other forms of

observation

A

Participant

observationA

Secondary Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

Ratings/circul

ation and

sales figures

A See Blog: Unit 2

skills for

production part

2

Audience and

market

profiles

G See Blog: Unit

identity theft

Identifying

likely sources

Researching

Similar

products to

understand

their

conventions

G Unit 2 skills for

production part

2

Secondary Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area R/A/G Evidence

• identify how and

where you are likely

to get the

necessary

information

G Unit 3 Identity

theft

recognise and

follow-up

information trails

when they present

themselves and

keep records of this

activity

G See Blog:Unit 2

Skills for

production part

1

store the

information so that

it is easily accessed G

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