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GP RED Talk at the 2012 Invitational Think Tank, July 2012, Denver, Colorado
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Return On Investment and AccountabilityTeresa Penbrooke, MAOM, CPREChris Cares, Managing Director,
RRC Associates
Changing economic climate Repositioning of parks and recreation agencies
Reactive or proactive? Tools for use
What’s Happening?
What’s Happening?Mass exodus and retirements of 30 – 50% in the next 5-10 years
Impact on health and environmentNeed to show economic impact to justify funding
Where Do We Fit?
What are our roles?
Recreation and Experiences?Quality of Life?Public Health?Public Safety?Transportation?Finance?The built or natural environment?Education and Communication?
Overall Public Health and Wellness
NutritionIndividual Constitution,
Basic Preferences, Security, and
Living Environment
Medical CareRecreation
Cognitive, Social, Physical, and
Spiritual Activities, along with facilities
Our Fit in Overall Public Health
Active Living Approaches by Local Government (ICMA)
89% believe P&R dept’s should take the lead in developing communities conducive to active living
Nearly 84% supported recreation programs that encourage active living in their community
45% believe the highest priority is a cohesive systems of parks and trails and accessible neighborhood parks
Source: International City/County Management Association
Healthy Communities Research Group Surveillance and Management Toolkit
Alpha Site – Bloomington, IN Beta Sites around the Country Toolkit Testing and Dissemination Positioning of Parks and Recreation as a
Public Health Solution and Partner
Our Role in Public Safety
Examples: Swim Lessons After school crime
reduction Midnight basketball Activation of spaces Guardians of our youth
Our Role in Transportation
Trails and sidewalks Alternative
transportation◦ Walking◦ Biking◦ Skating◦ And?
Access to the community
Safe Routes To Play A Child-Centered Transportation Initiative
Safe Routes To Play Objectives
Community Assessment Tool – determine a community’s level of ‘active access’
Funding Mechanisms – implement Safe Routes To Play initiatives
Promote Awareness – the value of a child-centered active transportation model
Accepted Planning Practices – for transportation, community, and trails planners
Partnerships – with key government, academic, non-profit and business entities
What if all children had the opportunity to safely bicycle, ski, skate, scoot, or walk to their play destinations?
For more information, contact Cindy Heath, [email protected], 303-501-7697
How Do We Know What We Should Do?
Organizational Sustainability
Good Planning Inventory and Analysis of Possibilities
Assess Community Needs and Impacts
Economic and/or Other Benefits
Positioning and Marketing - Communications
Tools
Community
StaffGoverning Bodies
Consensus Building Stakeholder Participation
Needs Assessment and Stakeholder Engagement
Key Issue:
Getting input from diverse communities
Develop Strategy for Input Define Stakeholders
Decision makers , staff & Public User groups & associations, etc.
Provide Opportunities Statistically – Valid Surveys Public meetings and Online Dialogue Interviews, Informational Surveys,
Focus Groups
Facilitate and Organize Activities
Build Consensus
Tools
What things have you seen in parks and recreation lately that you might not have seen 10 years ago?
Trends Management
Organizational Balance
Financial/Economic
Social/ RecreationEnviron-
mental
Concepts of Sustainability
Conservation/Passive Mixed Use Active
© 2009 GreenPlay, LLC
Organizational Values
Societal/Community Values
Member/Staff Values
Governing Bodies/ Policy Maker
Values
2009 Data SourceSalt Lake County Strengths to be continued andConsultant Professional Expertise
Key Issue - Rating Scalec - minor issue
b - opportunity to improve - longer-term
a - priority - short-term n/a - not applicable R
ecre
atio
n
Par
k O
per
atio
ns
Go
lf O
per
atio
ns
Ad
min
/Pla
nn
ing
No
rth
Eas
t
So
uth
east
So
uth
wes
t
Wes
t
Sta
ff In
terv
iew
s
Blu
e R
ibb
on
C
om
mit
tee
A.C
.C.T
.
Lea
der
ship
In
terv
iew
s
Sta
ff
Qu
esti
on
nai
re
Ser
vice
s A
sses
smen
t
Best Practice or Possible Solutions
Staff feels valued b a b b b b b b b a n/a c c a n/aCreate outcomes-based section or job specific performance measures; celebrate successes of meeting job specific goals
Staff feels like an integral part of the Division
c b a b b b b b b a n/a n/a c b n/aEngage in active listening; re-name division to include golf; practice cross functional teaming
Staff feels heard b a b b b b b b b a n/a n/a b b n/aManage by walking around/observation; active listening; practice appreciative inquiry
Fear of change a a a a a a a a a a n/a b a b bSolicit and encourage employees to develop new ideas; become internal champions of change
Fear of repercussion b a b a b b b b b a n/a c b b b
Create clear expectations tied to section or job specific performance measures/outcomes; this can reduce arbitrary or reactive repercussions because everyone understands what is expected and what the limits of authority are; create cultural change
Mutual respect a a a a a a a a a a n/ab a b n/a
Tie values/principles/division to section or job specific performance/measures/outcomes; practice engaged leadership
Common goals - mutual accountability b a a b b b b b b a n/a b b b n/aCreate cross-functional teams or committees to encourage team work; update job description and tie changes to section or job specific performance measures/outcomes
Innovation and entrepreneurial thinking b b b a b b b b b a n/a b b b bPush decision making as deep into the organization as possible, retain administration or managers' veto power & communicate to staff "the why" when different decisions are made
Objective reflection a a a a a a a a a a b a a b bEncourage new ideas; see relevance for team; excitement for new possibilities through critical analysis
Cooperation - collaboration a a a a a a a a a a a a a b aCreate efficiencies; practice critical analysis; stewardship of the public's investment and assets warrant diligence
Quantitative DataQualitative DataSection Area Planning Area
Organizational Culture
The mission of Salt Lake County Parks and Recreation is to cooperatively provide diverse recreational opportunities for County residents through
facilities and programs that enhance quality of life.
Organizational Assessment
Tools
Core Service Identification &
Provision Strategies
Financing Goals & Objectives
Our Role in Financial Sustainability
Organizational Values Vision
Financial Resource Allocation Philosophy
Organizational Mission
LEVEL OF SERVICE ANALYSIS
Capacities Analysis Acreage per 1,000 Amenities Quantitative analysis
Composite Values
Methodology (CVM) Component Based Functional analysis Access and Connectivity
Tools
Specialized Component-BasedAnalysisFor Key Issues And Needs
Analysis Perspectives
Tools
679 Self-reporting agencies - medians
CURRENT BENCHMARKING
NPRA “PRORAGIS”
WWW.PRORAGIS.COM
Economic Development and Impact
Quantitative Justification Dr. John Crompton, IMPLAN & Willdan
Financial’ s Work Tourism and VCB information CDC NRPA information Statewide Strategic Planning Efforts
Tools
Resources used ROI
Direct Vs. Indirect Benefits◦ Conservation /tree canopy / wetland preservation◦ Income growth / tourism◦ Health and Welfare impacts◦ Community development◦ Capacity of destination – rooms and support
Communication Increased Awareness
Economic Factors
EX: Willdan estimates that non-resident park visitor expenditures generates a total of $110 million in economic impacts and 4,300 jobs in the Broward County, FL economy.
Direct Economic Factors
Table XXEconomic Impact of Non Resident Expenditures
Income Employment
Direct 67,594,511 3,096Indirect 17,400,936 447Induced 24,626,107 758
Total 109,621,553 4,301
Sources: IMPLAN, Willdan Financial Services
Direct revenues Jobs created Actual cost to
residents
Courtesy of Tom O’Rourke,Executive Director, Charleston County, SC
Services Assessmen
t Matrix
Financial Capacity
Economically Viable
Financial Capacity
Not Economically Viable
Alternative Coverage High
Alternative Coverage Low
Alternative Coverage High
Alternative Coverage Low
Good Fit
Poor Fit
Strong Market Position
Weak Market Position
Affirm Market Position
Advance Market Position
Complement. Development
“Core Service”
DivestInvest, Collaborate or Divest
Collaborate or Divest
Collaborate or Divest
Divest
1 2
3 4
5 6
7 8
9
2009 GreenPlay LLC and GP RED
Tools
80% 20%
40%
60%
100%
Subsidy and Cost Recovery
+20%
= 100%
= 100%
Pyramid Methodology Management tool utilized by agencies across the country Articulates the level of benefit that services provide Aligns with core services
Allows for logical determination of:
resource allocationSubsidy and cost
recovery goals
future fees and charges
Justifies decisions
Tools
Indirect Economic Factors
Tourism and visitor expenditures Improved healthcare costs
Environmental / Storm Water management
Direct Use Value – save $$ for residents
Property Values up 10-20% within ½ mile
Strategic Industry Planning and Branding Strategies
California, Washington, Michigan, and Oregon – VIP Program
Colorado – PEAK Project Florida and South Carolina
Working together and consistently
Tools
REDLine Survey
REDLine Survey Restrooms
31%
18%
17%
16%
8%
6%
4%
0%
0% 5% 10% 15% 20% 25% 30% 35%
Types of activities offered at the park or type of park
Cost of installation
Number of users of the park
Staff resources needed to manage and maintain restrooms
Safety and security
Distance of the park from homes or other facilities with res
Cost of operation
Other
Percent Responding
Most Important : In your experience, what do you feel are the two most important factors in the decision of whether or not to provide restrooms at a park?
In your experience what do you feel is the most important factor in the decision of whether or not to provide restrooms at a park?
42%
40%
34%
33%
18%
17%
13%
1%
0% 10% 20% 30% 40% 50%
Staff resources needed to manage and maintain restrooms
Types of activities offered at the park or type of park
Number of users of the park
Cost of installation
Safety and security
Distance of the park from homes or other facilities with res
Cost of operation
Other
Percent Responding
In your experience, what do you feel are the two most important factors in the decision of whether or not to provide restrooms at a park?
REDLine Survey Restrooms
In your experience, what do you feel are the two most important factors in the decision of whether or not to provide restrooms at a park?
Yes18%
No82%
Does your agency have a formal (written) policy that addresses when, where, or how restrooms will be provided in parks?
Yes No
REDLine Survey Restrooms
Does your agency have a formal (written) policy that addresses when, where, or how restrooms will be provided in parks?
REDLine Survey Restrooms
Yes 74%
No 26%
Does your agency expect to lose leadership/senior staff to retirement within the next three to five years?
Yes No
REDLine Survey Succession Planning
Does your agency expect to lose leadership/senior staff to retirement within the next 3 – 5 years?
Yes9%
No91%
Does your agency have a formal (written) plan for the replacement of vacated key leadership positions?
Yes No
REDLine Survey Succession Planning
Does your agency have a formal (written) plan for the replacement of vacated key leadership positions?
82%
57%
52%
47%
22%
21%
0% 20% 40% 60% 80% 100%
Employee development
Leadership training
Possible reorganization
Leadership identification
Knowledge transfer and legacy creation (celebration)
Formal succession plan in development
Percent Responding
Has your agency taken any of the following steps to address the loss of leaders/senior staff to retirement?
REDLine Survey Succession PlanningHas your agency taken any of the following steps to address the loss of leaders/senior staff to retirement?
Yes65%
No35%
Does your agency provide financial support and time for continuing education with at least one goal being to prepare
employees to move up in the organization?
Yes No
REDLine Survey Succession Planning
Does your agency provide financial support and time for continuing education with at least one goal being to prepare employees to move up in the organization?
Stayed the same43%
Increased4%
Decreased53%
In your organization, what has happened to financial support for continuing education resources in the past three years?
Stayed the same
Increased
Decreased
REDLine Survey Succession Planning
In your organization, what has happened to financial support for continuing education resources in the past three years?
66%
65%
47%
38%
36%
17%
17%
15%
10%
9%
0% 20% 40% 60% 80%
Support for continuing education (paid time)
Support for continuing education (fees paid)
Support for continuing education (unpaid time off)
Performance planning and feedback related to moving up
Formal mentoring within the agency
Job shadowing
Job rotation
Executive coaching
Formal mentoring outside the agency
Other
Percent Responding
Thinking about employees in your organization, would the majority say that they have the following opportunities available to them?
REDLine Survey Succession PlanningThinking about employees in your organization would the majority say that they have the following opportunities available to them?
REDLine Survey Succession Planning
Research Tools
9%14%
49%
16%12%
0%
10%
20%
30%
40%
50%
60%
1=Strong Emphasis Towards
Preservation / Protection
2=Slight Emphasis Towards
Preservation / Protection
3=Equal Balance 4=Slight Emphasis Towards Outdoor
Recreation
5=Strong Emphasis Towards
Outdoor Recreation
Desired EmphasisQ. Please circle the word choice that indicates what emphasis you would like to see
Jefferson County Open Space pursue.
Preservation/Protection Outdoor Recreation
Research Tools
10%13%
49%
15%12%
9%
14%
49%
16%
0%
10%
20%
30%
40%
50%
60%
1=Strong Emphasis Towards
Preservation / Protection
2=Slight Emphasis Towards
Preservation / Protection
3=Equal Balance 4=Slight Emphasis Towards Outdoor
Recreation
5=Strong Emphasis Towards
Outdoor Recreation
Desired Emphasis (by age)Q. Please circle the word choice that indicates what emphasis you would like to see
Jefferson County Open Space pursue.
Over 40
Under 40
Preservation/Protection Outdoor Recreation
Research Tools
10%
15%
52%
13%
9%12%
10%
50%
20%
8%7%
15%
47%
16% 15%
5%
14%
47%
18%16%
12%15%
46%
13%
0%
10%
20%
30%
40%
50%
60%
1=Strong Emphasis Towards
Preservation / Protection
2=Slight Emphasis Towards
Preservation / Protection
3=Equal Balance 4=Slight Emphasis Towards Outdoor
Recreation
5=Strong Emphasis Towards
Outdoor Recreation
Desired Emphasis (by location)Q. Please circle the word choice that indicates what emphasis you would like to see
Jefferson County Open Space pursue.
Westminster, Arvada area
Wheat Ridge, Edgewater, Golden, northern Lakewood
Morrison, Ken-Caryl, southern Lakewood, southern Jeffco
Mountain Locations
Other
Preservation/Protection Outdoor Recreation
Research Tools
9%
15%
47%
12%
17%
5%9%
33% 34%
20%
10%
16%
49%
13% 12%
1%3%
66%
23%
6%9%
14%
49%
16%
0%
10%
20%
30%
40%
50%
60%
70%
1=Strong Emphasis Towards
Preservation / Protection
2=Slight Emphasis Towards
Preservation / Protection
3=Equal Balance 4=Slight Emphasis Towards Outdoor
Recreation
5=Strong Emphasis Towards Outdoor
Recreation
Desired Emphasis (by most frequent activity, random sample only)
Q. Please circle the word choice that indicates what emphasis you would like to see Jefferson County Open Space pursue.
Hiking/walking with dog(s) n=242
Mountain Biking n=105
Hiking/walking n=458
Running n=68
Overall n=1,279
Preservation/Protection Outdoor Recreation
Research Tools
23%
49%
28%
0%
10%
20%
30%
40%
50%
60%
1,2=Emphasis toward conservation
3=Equal Balance 4,5=Emphasis toward recreation
Desired EmphasisQ. Please circle the word choice that indicates what emphasis you would like to see
Jefferson County Open Space pursue.
Preservation/Protection Outdoor Recreation
REDLine Survey
What? Topics so far? Results? New Questions? Anything else relevant (as much as
you want?)
Do not fear to be eccentric in opinion, for
every opinion now accepted was once
eccentric. -Bertrand Russell,
philosopher, mathematician, author,
Nobel laureate (1872-1970)
RED Talk - Discussion Accountability and ROI Tools
Which tools are lacking in your world? What questions do we need answered
now? How do we best inform and educate
the public and decision makers?
Your Action Plan
What do want or need to do? __________________________________ __________________________________ __________________________________ __________________________________ __________________________________
Thank you for attending Return on Investment
and Accountability Overview
Teresa PenbrookeChris Cares