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Helen MilnerCEO - Online Centres FoundationNational Digital Conference 2012
Rethinking the digital divide
31 May 2012
3,800 Community Partners + 500 Access Points
Pubs
Cafes
Community centres and events
… and churches, libraries, mosques, youth groups, mobile
A barn
A “Bigger Life”
The internet makes you happier than money
The BCS research found that: ‘IT has a direct positive impact on life
satisfaction, even when controlling for income and other factors known to be important in determining well-being’
Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
Everyday use is exploding: a bigger divide
Percentage UK population use of the internet
Source: ONS up to Q3 2011
59
6
35
67
5
2813
54
73
5
23
3240
0
20
40
60
80
100
% o
f th
e p
op
ula
tion
2003 2005 2007 2009 2011
All users Next gen user First gen user Ex-user Non-user
OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
Internet Users in 2011
Next Generation Users
• Use at least two internet applications on their smartphone (eg email and weather)
And,
• Own at least two of the following devices: tablet; reader; or three or more computers
5248
5149
9
91
40
60
0
20
40
60
80
100
% o
f cur
rent
use
rs
Students Employed Retired Unemployed Current users. OxIS 2011: N=1,498
Next Generation Users by LifestageNext generation users First generation users
10
2116
31
16
31
19
4143
64
48
75
0
20
40
60
80
100
% o
f use
rs w
ho d
o m
ore
than
nev
er
Post 'creative'
work
Writea blog
Own apersonalwebsite
Post videosPost photosVisit socialnetworking
sites Current users. OxIS 2011: N=1,498
Next Generation Users by Content ProductionNext generation users First generation users
Offline & Online
First generation & Next generation
Nevers (8.2m) & Littles (14.5m)
No/Narrow use & ‘A Bigger Life’
Goal is to grow confident and independent internet users
88% people feel more confident79% think they are more independent
after they have got help to use the internet
UK online centres progression survey
Oct – Dec 2011
The question is not how can we use technology …..
… it’s what do we want to achieve and can technology help us to
achieve it?
Such as digitising public services
1m online for £30m: Saving £157mThrough UK online centres
1 April 2010 – 27 April 2012
1 April 2010 – 30 May 2012
Local+ Technology
+ Scale
We do this:
Local partners do this:
The magic ingredient is PEOPLE
Thank You
[email protected]@helenmilner on twitterSlideshare.net/helenmilnerwww.ukonlinecentres.comwww.go-on.co.uk
