Retailing

04/10/2023

RETAIL MARKETING Ameerul Hasan 1

RETAIL MARKETING

AMEERUL HASAN

04/10/2023RETAIL MARKETING Ameerul Hasan

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Market Overview

The retail sector in India is emerging as one of the largest sectors in the economy

By 2012, total market size is likely to touch USD450 billion,


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Retailing

It includes all activities in selling goods or services directly to final consumers for personal ,non-business use

A retailer or retail store is any business enterprise whose sales volumes comes primarily from retailing


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Types of Retailers

Specialty Stores Department Store Super market Convenience Store Discount Store Off Price Retailer Super Store Catalog Store

Independent Retailer

Chain Stores Franchising Leased

Departments Co –Operative Mom & Pop Vending Machines E-Tailers


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Functions of Retailing

Sorting Holding Stock Breaking Bulk Channel of Communication Additional Services Transport & Advertising Functions


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Importance of Retailing

Selection Variety of Goods Demand Creation Distribution Credit Facility Personal Services Sale on Approval


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Specialty Store


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Retailer Service Level

STORE RETAILING NON STORE RETAILING


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STORE RETAILING

Self Service Self Selection Limited Service Full Service


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NON-STORE RETAILING

Direct Selling Direct Marketing Automatic Vending Buying Services


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CORPORATE RETAILING

Croma Ezone Trend Tesco Wal-Mart Pantaloon Etc.


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Retail Formats

ExclusiveBranded

Retail

Multi Brand Retail

Convergence Retail Outlet

E –Trailers


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Major Retailers Types

Department Store

• Pantaloon has 65 stores

• Trent operates 59 stores

• Shoppers Stop has 51 stores

• Reliance Retail has launched Trends in this format

Hypermarket

• Pantaloon Retail is the leader in this format with 160 Big Bazaar stores

• •HyperCITY, Trent (Star Bazaar), Spencer’s (Spencer Hyper), Aditya Birla Retail (More.) and Reliance are other players

Super market/Convie

nce • Aditya Birla

Retail (More., 640 stores)

• • Spencer’s (Daily, 220 stores)

• • Reliance Fresh (453 stores)

• • REI 6Ten (350 stores) are the major players in this format

Specialty Stores

• Titan Industries is a large player, with 320 World of Titan, 130 Tanishq and 177 Titan Eye+ shops

• •Vijay Sales, Croma, E-Zone and Viveks are into consumer electronics

• •Landmark, Crossword and Odyssey focus on books, gifts and entertainment

Cash & Carry

• Metro started the cash-and-carry model in India; the company operates five stores across Mumbai, Kolkata, Hyderabad and Bangalore

• •Bharti Walmart started cash-and-carry outlets, with the first one being set up in Amritsar, Punjab


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Store Atmosphere

Lighting Walls Signage Produce Department Floors Store Activities and Experiences


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Location Decision

Retailers are accustomed to saying that the three keys to success are LOCATION ,LOCATION and LOCATION


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Private Labels


26•Most

retailers have advanced off-season sales from 15 days to a month with discounts ranging from 20-70 %

•Higher discounts and other value added services for members

Offering Discount

•Directly compete on the selling price by offering a best price without any markdowns

Lowering prices

•customer loyalty programmes, happy hours on shopping deals

•Offers for senior citizens, contests for students

Offering value added

services


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Market Breakup

59%

10%

4%

6%

3%

17%Food & Grocery

Clothing & Fashion

Beauty & Wellness

Electronics

Furniture & Furnishing

Others


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Factors Affecting Growth

Increase in consumer

class

Rise in income &

Purchasing power

Change in Consumer mindset

Brand Conscious

Easy credit

Education

Retailing