BY:Anurag BisenMustahid AliNivedita .S

RMS RETAILPROJECT

What is our basic concept?

To create a shopping environment that caters to the needs of the art and craft community .

To Offering knowledgeable and professional customer service

Art Gallery Retail StoreOver all

Itsa

Picasso Art Gallery

WHY DID WE CHOOSE THIS

MODEL

Forefront in an exciting and

growing market

Unique in itself in respect to retailing

Growing public and private

education systems

High profit margin

Very few stores in

Panjim

TouristsAttractiveness is high

MERCHANDISE MIX

offline trainingonline training

customization

Business Canvas Model

KEY PARTNERS CUSTOMER RELATIONSHIPSVALUE PROPOSITION• Artists• Museum• Sculptures• Tool suppliers• Trade Fair & Event Org.

• Cultural & Art Exhibition

• Distribution partners

• Selling of arts Crafts

• Sculptures• Tools• Teaching• VMI• After sale services.

• Home delivery

KEY ACTIVITY• Artists • Sales people• Technology• In gallery

experience sculptures

KEY RESORCES

• Encourage new artists

• Free basic learning• Organizing exhibitions

• Reasonable & Best Price

• Location Information to

Tourists• Free Home delivery

• Online and offline services• Rewards• Best Buy loyalty cards• Social media

CHANNELS

CUSTOMER SEGEMENTS

COST STRUCTURE REVENUE STREAMS

• Online delivery ,• Delivery through transportation• Others big giant retailers

• Tourists• Antic lovers• New home• Artists• Professionals• Teachers and students

• Sales of products• Sales of services• Online sales• In store sales

• Labour cost• Product cost• Inventory cost

• Delivery cost• Location and electricity cost

• Website cost

Retail Mix

Merchandise

Advertising & Promotions

Store Layout & Design

Customer Services & Selling's

Locations

Price

• Limited competition in Panjim area

• Available online,• Flexibility in pricing

• Competitors can offer same product quickly, • High transportation

cost,• Handling cost

• Ability to develop additional stores in other tourist area.

• Continue expansion of online sales

• Changes in regulations,• Increasing Insurance

cost

S

O

W

T

Profession/age 25-35 35-45 45-60

Professional artist

Amateur artist

Businesses

Teacher and youth

Tourister

High Medium low

Sales strategy

Targeting our

marketing efforts

Developing

product offers and merchan

dising formats

Developing

services and perks

Increasing awareness

Developing future

sales opportunit

y

Strategy

Customers will be able to search our inventory and place orders.

Customers will be able to view our on-line art gallery.

Off-Goa customers will be able to read about our tour packages, and request additional information

Customers will be able to access a calendar of educational opportunities, and sign up on line

Customers will be able to use the website as a portal for art related research: technical, historical and local.

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Break Even Analysis (Monthly)

Monthly Sales (In Rs)

Mon

thly

Exp

ecte

d Ex

pend

iture

(in

Rs)

Sales and profit graph

YEAR 1 YEAR 2 YEAR 30

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Highlights

SALES GROSS MARGIN NET PROFIT

Years

All t

erm

in R

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