Researching Institutions

Blaze Publishing

Blaze Publishing began with a single quarterly magazine, and the company has grown to become the largest independently owned publishing groups in the shooting sector, and in the last couple of years they have expanded into music magazines and live events, videos and women’s lifestyle.

The Blaze Publishing website has good quality media, and is easy for the audience to understand and read.

Blaze Publishing produce a variety of different magazines, to suit different audiences, who have different interests or may be different ages/maturity. There are three categories of magazines that Blaze produce; music, sport and lifestyle.This image shows a variety of sport magazines that they produce, which are relatively unexpected as sports and unique, approaching a new audience.

Blaze Publishing’s primary ideas are to produce niche magazines, for an audience that would not have a magazine in the norm. An acoustic or bass music magazine is not the first magazine someone would think of when they say music magazine. It brings in a new different audience. This is what I want to do with my music magazine, make it a niche magazine so it appeals to a different audience they may not have a good quality magazine.

When I create my music magazine, I would want to work along side a institution like Blaze Publishing, because they create niche magazines, for specialist audiences. My genre of Bands and Orchestra is quite unique, and don’t necessarily have a majority of magazines.

I wouldn’t want to work along side an institution like Team Rock though, because they do specific magazines for the rock genre.