Background information of Fried Oyster

•One of the stalls in Asian Cafe (Food Center)•Located in Jalan SS15 , Subang Jaya•Interviewee: Mr. Lim Tong Kiat•Menu: fried oyster and lobakoh

History and Background of Fried Oyster

• Founder: Mr. Lim Tong Kiat • More than 20 years• Inspiration: encouraged and supported by his

younger brother on running this fried oyster stall.

• Capital to start business: RM100k

Number of competitor

In Subang Jaya, there is only Mr. Lim, the fried oyster stall in that area. So that, there is no competitive to his business.

Strategic to compete

• The only seller of fried oyster• No opponent is met, no challenge• No idea on any strategic for competing

Recommendation

• Expand the business by opening other branch • Area with high population• Create more cook types on fried oyster• Reduce the price of dishes• Expand the size of dishes for more choice