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Research Into the Music Industry
HOW ARE VIDEO’S MADE?
MUSIC VIDEOS USE A WIDE RANGE OF DIFFERENT TECHNIQUES, INCLUDING ANIMATION, LIVE ACTION FILMING DOCUMENTARIES AND NON NARRATIVE APPROACHES SUCH AS AN ABSTRACT FILM.
SOME MUSIC VIDEOS BLEND DIFFERENT STYLES, SUCH AS ANIMATION, MUSIC, AND LIVE ACTION. MANY MUSIC VIDEOS INTERPRET IMAGES AND SCENES FROM SONG’S LYRICS, WHOLE OTHERS TAKE A MORE THEMATIC APPROACH. OTHER MUSIC VIDEOS MAY BE WITHOUT A SET CONCEPT, BEING MERELY A FILMED VERSION OF THE SONG’S LIVE PERFORMANCE.
TO MAKE MUSIC VIDEOS ON AVERAGE IT NORMALLY TAKE AROUND 2 DAYS TO COMPLETE FILMING OF THE ARTIST AND DANCERS. TO THEN PUT TOGETHER THE MUSIC VIDEOS IT TAKES THE EDITORS A FEW WEEKS TO BE COMPLETED. THE MUSIC VIDEOS ARE THEN PUBLISHED TO THE PUBLIC AND ARE PROMOTED BY DIFFERENT PEOPLE AND WEBSITES TO GAIN MORE VIEWERS OF THE MUSIC VIDEO.
WHO ARE THE MAIN COMPANIES WHICH SHOW THE VIDEOS?
MAJOR RECORD LABELS –
o UNIVERSAL
o SONY MUSIC
o WARNER BROTHERS
o EMI
THESE ARE KNOWN AS THE ‘MAJORS’. THE MAJORITY OF THESE ARE BACKED BY CONGLOMERATES WITH STAKES IN OTHER INDUSTRIES SUCH AS; FILM, TV AND ELECTRONICS.
WHERE CAN YOU FIND MUSIC VIDEOS?
MOSTLY, MUSIC VIDEOS ARE POSTED TO CERTAIN DIFFERENT WEBSITES AND TELEVISION CHANNELS TO PROMOTE AND GAIN THEIR TARGET AUDIENCES. THE MAIN PLACES PEOPLE FIND MUSIC VIDEOS IS:
o TV CHANNELS LIKE; MTV AND VIVA
o SOCIAL MEDIA WEBSITES, LIKE; FACEBOOK AND TWITTER
o WEBSITES LIKE; YOUTUBE
o OTHER WEBSITES LIKE ARTISTS OWN WEBSITES
o FAN WEBSITES, IN WHICH THE FANS OF DIFFERENT ARTISTS CREATE THEIR OWN PLACE TO UPDATE NEWS ABOUT THE CELEBRITY, AND THEIR NEW AND UPCOMING STUFF.
WHAT ARE THE PURPOSES OF MUSIC VIDEOS?
MUSIC VIDEOS ARE MADE FOR DIFFERENT REASONS, BUT A LOT OF THE REASONS WILL BE TO DO WITH THE BUSINESS SIDE OF COMPANIES. REASONS FOR MUSIC VIDEOS:
o PROMOTIONAL – ADVERTISEMENT, ILLUSTRATES THE SONG, APPEALS TO VISUAL AUDIENCE, EXPRESSES AN INDIVIDUALS EMOTIONS, TELLS A STORY, MARKETS AND IMAGE, CREATES AND BRAND.
o EXTENSION OF INCOME FROM THE MUSIC VIDEO – PROMOTES THE ARTIST, PERSUADES AUDIENCE TO BUY CD/DOWNLOAD, RAISES AUDIENCES AWARENESS OR PROFILE OF THE ARTIST/GROUP
o EXTENSION OF OUTLETS – SUCH AS: MUSIC CHANNELS, DVD AND CD SALES, WEBSITE AND DOWNLOAD.
o SYNERGY – SUCH AS FILMS AND TV PROGRAMMES
