Research into Institutions

IPC MediaIPC Media produces over 60 media forms, with its print media alone “reaching almost two thirds of UK women and 42% of UK men” working out at about 26 million UK adults with the respective websites getting 20 million users every month collectively. IPC’s creations “offers something for everyone” but focuses on men, mass market women and upmarket women. Titles by IPC include NME, Nuts, Chat and What’s on TV.

Future PLCFounded in 1985, PLC bases everything “around clusters of like-minded individuals who are passionate about their interests.” In other words appealing to a niche target market by focusing on the interests of a group of people and operate in the UK, USA and Australia offering 180 titles for those with “special interests”. Their biggest titles included Total film, T3, Classic Rock and Official Xbox Magazine.

Bauer Media Bauer Media is the largest privately owned publishing group in Europe that offers a massive 300 magazines in 15 countries as well as many other radio and TV stations and websites. According to their website, Bauer Media’s business is “built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.” Bauer’s portfolio includes hugely successful magazines such as Grazia, Heat, Empire, Kerrang, Q and FHM.