RESEARCH INTO DIGIPAK

ADVERTS

Mumford & Sons – Sigh No

More The ‘Sigh No More’ advert features 4

photographs of the band members, each holding their instruments. Their costumes are the same as those conventionally seen in Indie Folk music videos, and as a result, reflects the feel of their music and the band as a whole. The light effects applied to the images and the slight off-colour of the text give it an old-fashioned feel.

The text is all white and in the same font (with the exception of the ‘including’) and all in capitals. It follows a similar pattern to the text seen on the ‘Sigh No More’ digipak.

The band name and album title are at the top of the advert, with a small selection of the included songs at the bottom. The images take up the majority of the advert, with a short quote from NME underneath.

Ben Howard – Every Kingdom

The ‘Every Kingdom’ advert is very similar to the digipak. It features the same image of a diver underwater as the background and the same font and colour of text. The text is all in capitals again, both the same as the digipak and what is conventional of the Indie Folk genre.

The artist’s name is at the top of the advert, with the album name just beneath. At the bottom of the advert, it gives a release date and tells the viewer that they can pre-order the album.

Passenger – All the Little Lights

The ‘All the Little Lights’ advert, like the Ben Howard one, is very similar to the digipak. It features the same colours and image as the album, as well as the text. The text is two different colours in the advert, although the font is the same and it is all in capitals, like the other adverts.

The artist name is at the top, with the album name just underneath. The advert also lists several of the songs featured on the album as well.

Bombay Bicycle Club – I had the Blues but I Shook them

Loose

The ‘I had the Blues’ advert features a field or park full of people as the background. The image is in sepia. The text is all blue, and all the same font. Aside from the band name, all of the text is in capitals. The album name and the ‘out now’ is in bold.

The band name is positioned at the top of the advert, with the album name just below. A list of some of the songs is at the bottom of the advert, just above the website. ‘OUT NOW’ is written directly in the middle.