Research into a Potential Target Audience - Secondary Research

 http://business.pearlanddean.com/films_guide – Where I got my information.

Momentum (15)

Because of its age rating it applies to only 15+ and this profile suggests that its most popular amongst the younger audiences. Overall its most popular with males more than females possibly because it contains more action and in terms of class it is an even spread with working class and upper class enjoying this movie.

Alex, a mysterious thief, is pulled in by her former partner for one last heist. She quickly finds it was never just about the diamonds. A brutal murder sparks a cat and mouse chase between Alex and a master assassin. Now she must uncover the lies behind the heist and discover the secrets behind the men who have made her a target.

Survivor (12A)

A Foreign Service Officer in London tries to prevent a terrorist attack set in New York, but is forced to go on the run after she is framed for crimes she didn't commit.

The most popular audience is still 15-24 year olds even though its rated 12A, this action film is still more popular among male audiences which is beginning to show that men prefer more action over women and like Momentum, there is an even spread over class which shows that all classes enjoy this kind of film.

Black Mass (15)

The true story of Whitey Bulger, the brother of a state senator and the most infamous violent criminal in the history of South Boston, who became an FBI informant to take down a Mafia family invading his turf.

This profile suggests that this thriller is aimed more towards older audiences and upper class people possibly because of the history and knowledge that comes behind it which only more educated people would understand. It is also seemed that it would be more successful with males over females.

How will this research affect my ideas?This research has helped me understand my target audience a lot better and has helped me create an idea of what I want to include. The larger target audience tended to be male, so for this I would want to make the opening more masculine with action and edge instead of a calming atmosphere. In terms of class, I would like my film opening to appeal to all classes rather than just one, so I would have to find a way that it would attract everyone without a complicating storyline or have too much going on that would lose everybody’s interest. Action tends to be popular among the audiences so from this it will help me make my opening more exciting and it has to be able to hook the audience immediately.

My target audienceI see my target audience as almost everyone. In particular I would say it is mostly a male audience aged between 15-25 years old. I would describe them as:-People who love excitement-People who enjoy plot twists-Action addicts-People who like interesting storylines-Can easily relate to the characters-People who like the unknownI am targeting these kind of people as they will enjoy the kind of film opening I will create and all of these things I have labelled will be matched. I also feel like this kind of audience are easy to please so it would make it easier to include the typical elements of a thriller without too many people not enjoying it.