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IPC Media and Bauer Media Group
RESEARCH FOR DISTRIBUTION AND
PRODUCTION.
IPC Media is the UK's leading consumer magazine publisher, with more than 60
iconic media brands, IPC creates content for multiple platforms, across
print, online, mobile, tablets and events.
They have three publishing divisions; IPC Connect, IPC Inspire and IPC
Southbank.
IPC MEDIA
IPC Connect, is a mass market women's division comprises famous women's
weeklies including Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week
and the goodtoknow network. This division is less appropriate to me as they deal with mainly women's magazines.
IPC CONNECT
IPC’s men’s portfolio, IPC Inspire, has a wealth of leisure brands including Country
Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and
NME.This would be the division best suited for my magazine as it already distributes
magazines such as NME and Uncut.
IPC INSPIRE
IPC Southbank is the upmarket women's division and comprises luxury fashion brands including Marie Claire
and InStyle, lifestyle brands including woman&home and Essentials and home interest brands including Ideal
Home, Living etc and housetohome. Like the IPC Connect, this division would be less appropriate to me as
they deal with mainly women's magazines.
IPC SOUTHBANK
Bauer Media Group is one of the leading publishing and distributors in the UK, having a worldwide
circulation of magazine titles at about 38 million magazines a week. They would be a great distributor
for my magazine as they already publish and distribute magazines such as Kerrang!, MOJO, and Q.
BAUER MEDIA GROUP
The only limitation of using Bauer Media Group would be that Bauer caused controversy with its attempt to
unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads
liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and
writers from Q and Bauer's other music magazines, Kerrang! and MOJO were reported as refusing to work
under the new terms. This may be an issue if people think we are working with corrupt companies, but it does not seem an issue for the publicity of MOJO, Kerrang! or Q.
LIMITATION OF USING BAUER
Overall, I think the most suitable distribution group to use is IPC Inspire, because the magazines that they produce at the moment, such as NME best suit my
magazine, they have the same target audience as my magazine so they will understand the ethos that I am
trying to convey with my magazine.
I have chosen the IPC Inspire division of IPC because they handle music magazines such as Uncut or NME, whereas IPC Connect, or Southbank more deal with
women’s fashion magazines or home magazines such as Ideal Home or InStyle.
CONCLUSION