Research and planningAudience profiling

By Nana Sasu

To collect my reesults for my target audience I used Facebook, twitter and e-mail to encourage responses

from our target audience of mainly teenage girls with. i collected 30 responses, 18 from girls and 7 from boys. This gender breakdown is proportionate of the horror target audience. Survey monkey enabled us to collect responses time effectively and enabled participants to respond, allowing them to expand on their responses. Facebook is popular amongst teenagers, therefore was an ideal network to advertise our survey amongst. Also people often have time to spare when on social networking sites, giving us a higher success rate in the amount of responses we achieved; like wise twitter gave good media coverage in publicising my question, because many people could click on the link make my response ate even higher the more responses collected the more reliable the data. I used both open and closed questions to receive a mix of quantitative and qualitative feedback.

Are you male or female?Male 16.7% Female 83.3%

Predominantly our targeted audience is the females, and 83% was girls.

Which category below includes your age? 17 or younger 50.0%

18-20 41.7%

21-29 8.3% Our targeted audience will be from mainly 17-20 because we are aiming to create a teen horror which. So the feed back from this will help me to come to choosing right aspect of and conventions for ym targeted audience

One a scale of 1-5 , how much do enjoy watching horror movies 1(Not Allot) 2 3 4 5(Alot) Rating

Average ResponseCount

1= 33.3% 2 = 8.3% 3=16.7% 4= 0.0% 5= 41.7%

Based on my personal research I was able to conclude that the majority do enjoy a horror trailer, 41.7% rated that they were more likely to go and watch a horror trailer which showed that the genre we choose was a very good and opened market. Horror trailers are widely watched and people watch them regularly. But on the contrary 33% did not watch horror trailers alot

What typical Genre of Horror trailer would you usually watch?

Comedy Horror 41.7%

Teen Horror 16.7% Monster Horror   0.0% Slasher Horror 33.3% Supernatural Horror

0.0% Psychological Horror  

0.0% Zombie Horror 3.8% 4

Comedy horror were the most popular amongst our sample of the TA, however we decided on a more supernatural trailer film for two reasons. Firstly we felt that a supernatural teaser trailer would have more of impact on the audience in the little time we had; we also wanted to defy typical aspect horror trailer and challenge our self to something more professional than an usually comedy. Also we felt our decision was justified as our data only represent a small sample of our target audience therefore its results are unreliable

How often do you watch horror trailers? Once a week 12.5% Once a Month   0.0% Once every two Months   0.0% Every 6 Months 25.0% Whenever there come out 62.5% Other responses included: RarelyNeverYearly

What was the most Member-able horror trailer , that you watch?

Saw x 3 Drag me to hell

x 2 Damien: Omen

II Friday 13 Insidious one missed call the ring

I collected qualitative answers to this question. I found this type of answer harder to collate and analyse compared to quantitative, however it enabled the audience to express their answer in a more in-depth manner. The most popular choice for the last film seen was “Saw 3”. This may be due to the extremely effective marketing campaign which allowed a viral internet video of audiences reactions to the film to be seen, and therefore knowledge of the film was gained through word of mouth.

.What usually influences you whether to watch a movie?   Response

Director 8.3% Story-line 25.0% Actors 50.0% Advertiser 25.0% Reviews 8.3% Friends 41.7% 5

What usually turns an audience to watch a film can primarily be the actors. Therefore it is vital that our trailer is impactful with 50 % of the votes. Second with the highest votes was friends e.g. Word of mouth and reviews were also popular as other people’s opinions seem to influence and audience more so than production values such as directors which received the lowest percentage of vote was less likely. This lead me to come to the conclusion that the person being able to relate to the trailer is very important. Looking at the uses and gratification theory people may watch horror trailers for social interactions

What typical Elements do you see in a Horror trailer? ghosts 8.3% torture 50.0% gore 16.7% 2 werewolves 0.0% ancient curses  0.0% demons 16.7% serial killer 33.3% haunted house 25.0%

Torture was the highest response in to typical elements of a horror trailer which we will try and incorporate into are media torture based film Firstly i believe will be better to achieve because i felt that a torture teaser trailer would be more impactful on the audience in the little time compared if we chose gore, which include a lot of graphic details which may be hard to obtain 90 seconds and may become confusing or lack impact.

What is the main reason for watching a horror trailer?

“Couldn't be bothered to change the channel” ““If it's been speculated about on tv, by my friends, and

reviews everywhere” “If IT IS WELL TALKED ABOUT” “They just slap them at you when your watching adverts,

try to get you to talk about the movie, a taster”. “to get scared” “for fun” “thrill” “To see if I get scared” “because they look interesting” The storyline” “A perfect story line”.

What would you expect in a typical Horror Trailer? darkness, suspense faced-paced shots to build suspense, little glimpse of

the ghost or killer, people screaming and crying. Night-time scenery and characters that aren't human SHORT EDITS Blood Normal beginning scenes, then climax nearer the

end dark lighting, a little girl, and gore. blood knifes death, unexpected A fright at the end