Web Authoring: Protocols, Design Conventions and Software

In this report I will be discussing web authoring with reference to protocols, design conventions and software. This report will include a definition and explanation of each topic in specific detail with supporting illustrative examples.

Web authoring is the design and development of a website. Web authoring comprises of three aspects; Protocols, rules on how data is exchanged/a procedure. Design Conventions, The different conventions that are included to create a valid and attractive design for a website and lastly software, software’s available to build websites.

Protocols are rules on how data is exchanged. There are many different protocols that are needed in web authoring such as:

URL – A URL stands for Uniform Resource Locator. It is a web address that leads you to a website. It is a long string of text that is used by web browsers to direct people to different websites. A URL is one of the things that separates website from each other. An example of this is: http://www.bankfashion.co.uk/search/puma+suede?cm_mmc=Google-_-NonBrand-_-Exact-_-Pumas%20suede&aid=1100&gclid={gclid}&mkwid=sayP9ztfK_dc&pcrid=37420605897&pkw=pumas%20suede&pmt=e&gclid=CPO76rzGq70CFYRf2wodUngAMg

A Doman name is the name given to a website. For example the Domain name of www.facebook.com is “Facebook”. This is registered through a Doman Name Registrar.

A Top level domain name is the last section of the main URL. An example of this is:

- .co.uk- .gov.uk- .net- .org- .com

Internet service providers are companies that provide you with internet. Examples of some of these companies are:

- BT- Virgin- Talk Talk- Sky

Web page conventions: Websites are made out of a lot of pages, all using the same URL. It is important that each webpage has a suitable name that reflects the content that page. An example of this is Facebook.com. The URL will always say www.facebook.com if you are using the website or on any page under the Facebook domain.

Design Conventions - Designing a website takes a great deal of planning and a lot of factors need to be considered. There are many things to take into account when designing a website and a few conventions that are used to design a website.

Rule of Thirds

Rule of thirds are Rules that are applied to the layout and composition of images and websites. It’s an image within a square which is moved around to fit different parts of the image in the square or to zoom in and see the bigger version of the picture in that square.

Colour schemes

There are three main colour schemes that a website can be designed with. Picking the right colour scheme for your website is very important in setting the tone and feel of a website. Colour schemes reflect the nature of your website.

Monochromatic

It means one colour but in different shades. This means the website only uses one colour although tints and different tones are accepted.

Complimentary

Complete opposite colours, E.g: yellow and purple.

Fonts

There are two types of font. Sans serif and serif.

Fonts and Texts

A paragraph welcoming you to the website. A paragraph introducing the website and then another explaining what it

is about

Software: There are lots of tools and software’s available to build websites. These are divided into two categories.

HTML Text Editors: These let you type the HTML. Coding used to build websites.

Visual Editing: These let you build websites visually and do much of the programming for you.

To conclude on this report, I have explained the key elements and features, as well as conventions, which revolve around web authoring. I have learnt many things such as the different conventions that are used when creating a website such as the colour schemes and the protocols that are taken on board to create a successful website. I can apply this knowledge to my superhero website due to the fact that I know what will be the most appropriate look using the colour scheme and also will have an idea on how to create a successful website due to all the conventions.