Remodista  +  Girl  Scouts  =  The  digital  YOU!    

We   interact   with   brands   every   day   –   clothing   brands,   shoe  brands,   food   brands   and   more.   What   we   feel   even   more  strongly   about   are   our   personal   brands.   In   an   increasingly  digital  world,   it's  even  more   important   to  be  not   just  aware  of,   but   also   be   a   proac>ve   leader   in   establishing   your  personal  brand.  In  this  3  hours  workshop,  a  Ne>queCe  badge  is   earned.     The   interac>ve   experience   will   enable   you   to  define   and   make   the   right   choices   to   establish   your  digital  YOU.    

Program  Guide  Overview  

By  comple@ng  the  5  steps,  you  will:    •  Understand  branding  and  personal  branding  

•  Establish  your  own  personal  brand  and  an  awareness  of  your  personal  brand  

•  Understand  how  to  apply  your  personal  brand  digitally  

•  Determine  how  your  digital  choices  impact  their  personal  brand  

   

Objec@ves/outcomes  

   

What  makes  up  a  brand?  

     

Let’s  get  started!  

What  are  your  favorite  brands?    Define  why  you  like  the  brand  (aQributes,  i.e.  comfortable,  sporty,  etc..)    What  stood  out  to  you  about  these  brands?  

     

What  is  a  brand?  

 Pick  a  brand  and  build  a  board  that  represents  the  brands  image/purpose/message  

   

Build  a  brand  board!  

 Research/  Explore  others’  personal  brands  and  how  they  

apply  them  digitally      

 

Personal  Brands…  Unique,  Independent,  Driven?  

Unique    Powerful    Honest  

Independent    Talented    Caring    

Driven    Strong    Sweet    

Explore  others  “oops!”  and  “wow!”  moments.  Oops!  It  happens  every  day  –  somebody  expresses  themselves  (i.e.  posts  something)  that  causes  anger,  hurt,  or  embarrassment  for  herself  and  others.    

 

Applying  a  brand…  well?  

•  Text:  “K,  sure”  •  Interpreta@ons  

–  Okay,  sure!  J  –  K  (whatever).  Sure  (can’t  wait…  not).    

–  Okay,  sure  (that’s  fine,  I  don’t  really  care)  

Context  doesn’t  apply!  Or  does  it…  

Dig  into  stories  of  text/IM  “ouch”  –  and  repair  some  hurt  if  necessary        

I  think  I’m  misunderstood?  

Define  your  digital  YOU!    

YOU  

3  aQributes  that  others  would  say  about  you  (present)  

3  traits  that  you  want  people  to  associate  with  you  (future)  

Discuss  and  determine  how  to  bridge  the  gap  between  the  two  

How  can  you  reflect  this  digitally  with  the  choices  you  make  in  your  status  posts,  profile,  pictures,  etc…?  

What  others  would  think/say  about  me  

What  I  want  others  to  say  about  me  

Ac@on  Plan!   Digital  implica@ons  

Passionate   Passionate   N/A  –  con@nue  doing  the  things  I  love  to  do!  

Con@nue  pos@ng  about  things  that  I  am  posi@vely  passionate  about  

Driven   Smart/  thoughVul   Difference  is  I  want  people  to  respect  my  opinion  –  put  more  thought  into  why  I  may  feel  a  certain  way  

Join  goodreads  and  share  books,  do  online  research  and  post  about  it,  be  more  thoughdul  in  how  I  post  

Impa>ent     Easygoing     Count  to  10  before  responding  if  upset,  understand  how  to  not  take  things  personally  

Choose  not  to  respond  via  text  or  IM  if  unable  to  do  so  in  a  neutral  manner,  wait  a  day  to  respond  to  an  angry  email,  resolve  conflict  in-­‐person  

ME  (for  example)  

Time  to  go  digital!  

I love reading, playing soccer, going to the movies

Build  a  profile  based  on  your  new  digital  YOU!  

Top  ten  list  of  email  do’s  and  don’ts  1.  DON’T  convey  nega>ve  emo>ons  via  email  2.  DO  express  gra>tude  via  email  3.  Etc…        Now,  take  the  Email  e>queCe  quiz  to  test  yourself!    

Express  yourself.    

Our  challenge  to  you  –  Create  a  niceness  prac@ce!    Text  or  post  something  that  will  make  someone  smile  once  a  day  

Project  yourself!    

REMODISTA  +  GIRL  SCOUTS      

Elevates  women  Educates  women  Mentor/  nurture  women  

Encouraging  Confident  Character  building  

Girl  Scouts  Remodista  

VOLUNTEER  TEAM  –  1  YEAR  

Remodista  •  Kelly  S@ckel,  President,  Remodista  •  Amanda  Kranz,  Digital  Strategist,  Accenture    •  Ola  Bolton,  HR  Senior  Specialist,  Accenture  •  Kelly  Plantz,  Business  Development,  AArete    The  Girl  Scouts  •  Vicki  King,  Director,  Alliances,  Girl  Scouts  •  Natalie  Hughes,  Communica@ons,  Girls  Scouts  •  Candice  Schmidt,  Journey  World,  Girls  Scouts  •  Lisa  Nguyen,  Journey  World,  Girl  Scouts        

Appendix  

     

Remodista  is  a  power  broker  in  connec@ng  the  most  influen@al  and  solu@on  oriented  execu@ves  working  in   digital,   social,   and   mobile   commerce.     It   is   a  collabora@ve   forum   with   three   primary   goals:   to  elevate   women,   educate   brands,   and   mentor   a  community   focused   on   shaping   universal   best  prac@ces   for   global   retail   mobility.   By   connec@ng  industry   leaders   with   innova@ve   ideas,   who   are  ready   to   learn,   share  and  bring  visionary   strategies  to   the  market,   Remodista   has   built   a   strong   brand  community.    

Remodista  Mission  

Eleva@ng  women  globally  is  a  core  mission  of  Remodista.    

Community    Elevate  Women  Mentor  Youth  

Nurture  Globally  

Community  Collabora@on  

Content  Cura@on  

Sophis@cated    In@mate  Commerce  Educa@on  

Community  is  Our  Differen@ator  

ELEVATE,  EDUCATE,  +  MENTOR  

Kelly  S@ckel    President  +  Global  Community  Builder    Remodista  312-­‐371-­‐9302  I  Skype:  kelly.s@ckel  kelly@remodista.com