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Reflections on the Long- term Use of an Experimental Public Display System Sarah Clinch 1 , Nigel Davies 1 , Adrian Friday 1 and Christos Efstratiou 2 1 Lancaster University, 2 Cambridge University, UK. Tuesday, 20 September 11

Reflections on the Long-term Use of an Experimental Digital Signage System

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Talk slides from Ubicomp 2011, Beijing, 20th September 2011 (Session 4 - Near and Far). Based on the paper: Reflections on the Long-term Use of an Experimental Digital Signage System by Sarah Clinch, Nigel Davies, Adrian Friday, Christos Efstratiou.Paper abstract:In this paper we reflect on our long-term experiences of developing, deploying and supporting an experimental digital signage system. Existing public display systems almost always feature a single point of control that is responsible for scheduling content for presentation on the network and provide sophisticated mechanisms for controlling play-out timing and relative ordering. Our experiences suggest that such complex feature-sets are unnecessary in many cases and may be counter productive in signage systems. We describe an alternative, simpler paradigm for encouraging widespread use of signage systems based on shared ‘content channels’ between content providers and display owners. Our system has been in continuous use for approximately 3 years. We reflect and draw lessons from how our user community has adopted and used the resulting public display network. We believe that these reflections will be of benefit to future developers of ubiquitous display networks.

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Page 1: Reflections on the Long-term Use of an Experimental Digital Signage System

Reflections on the Long-term Use of an Experimental

Public Display SystemSarah Clinch1, Nigel Davies1, Adrian Friday1 and

Christos Efstratiou2

1Lancaster University, 2Cambridge University, UK.

Tuesday, 20 September 11

Page 2: Reflections on the Long-term Use of an Experimental Digital Signage System

2005 20112008

e-Campus begins [1] e-Channels in everyday use 30 displays,81 users,

33 groups,3,700 pieces

of content

We reflect on use of e-Channels:a system for enabling the shared use of networked

situated displays by trusted user groups

[1] Public ubiquitous computing systems: Lessons from the e-campus display deployments. IEEE Pervasive Computing, 5 (3). pp. 40-47. ISSN 1536-1268

Tuesday, 20 September 11

Page 3: Reflections on the Long-term Use of an Experimental Digital Signage System

Woah!

should this really be our decision?

we need to design something that scales better...

Need to give users ownership of displaysDesign goals: simplicity & stimulate ‘a network effect’

Problem: our approval of content was a bottleneck

Tuesday, 20 September 11

Page 4: Reflections on the Long-term Use of an Experimental Digital Signage System

content is arranged into ‘channels’ by users (in known groups)

[2] Storz, Oliver and Friday, Adrian and Davies, Nigel (2006) Supporting content scheduling on situated public displays. Computers & Graphics, 30 (5). pp. 681-691

[2]

e-Channels

Channels SchedulerWeb UI

mediafiles

Display Owner

channelsubscriptions

Content Provider

channel properties,

subscriptionschannel properties

file systemchanges Displays

schedulecontent

file systemdropbox

Role 1

Role 2

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Page 5: Reflections on the Long-term Use of an Experimental Digital Signage System

User experience video

The content provider sees this...

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Page 6: Reflections on the Long-term Use of an Experimental Digital Signage System

User experience video

The display owner sees this...

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Page 7: Reflections on the Long-term Use of an Experimental Digital Signage System

Questions we answer1. How did the e-Channels system get

used - are channels a useful abstraction?

2. Do users generate content to share or are they selfish? i.e. is there a network effect?

3. What content do they put into the system, how is it characterised?

4. Does the system get abused, or do we retain control?

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Q1: Channels are used, flexibly

Group content and ‘suspend’ used during updates

Rarely deleted just suspended

CHANNEL_ACTIVATE CHANNEL_ADDCHANNEL_DELETE CHANNEL_SUSPEND

A range of channel related practices

# c

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Page 9: Reflections on the Long-term Use of an Experimental Digital Signage System

1 channel,frequent content

little content, lots of subscriptions

engagement stops, with staff change

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Q2: Sharing

To our surprise, 53% of channels are ‘shared channels’ available to the network

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Shared Private

We do our own thing

Just our public channel

We do both!

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They'll never share

ade

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Page 11: Reflections on the Long-term Use of an Experimental Digital Signage System

Q3: Content lifeIs short (7-10 days) -23% news, 16% forthcoming events

Or long (~120 days)11% building projects, 9% services

More content is added than removed!

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Page 12: Reflections on the Long-term Use of an Experimental Digital Signage System

Q3: Context & ValidityContent rarely tightly bound to location, but often audience

24% had no obvious time constraints

8% had a validity of one day; 8% < 1 week; 12% a month; 21% 2-3 months, and 12% a validity of 1 year+

Unsupported5.3%

Stream0.3%

Web pages4.1%

Video7.1%

Images83.2%

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Page 13: Reflections on the Long-term Use of an Experimental Digital Signage System

Q4: Trust, Moderation & Abuse

• e-Channels took per-item moderation from us to trusted user groups, devolving control

• Only 2 abuses reported:

• decontextualisation (video with sound during an exam)

• situated-ness (a particular message a college dean worried would be interpreted as theirs)

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Page 14: Reflections on the Long-term Use of an Experimental Digital Signage System

Gaming the System

• We found duplicate content across channels - but also within a channel!

• Also sneaky ‘static-video-slides’

• Deliberate practice to gain air time - shows understanding

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Page 15: Reflections on the Long-term Use of an Experimental Digital Signage System

Take home

• Reflected on how e-Channels has been adopted & found it is effective in sharing networked displays with many stakeholders

• Trusted content providers devolve moderation and keep control & do generate content for sharing

• Display owners find a balance between monopoly and shared content

• Users continue to underestimate the cost & effort of producing content

Tuesday, 20 September 11

Page 16: Reflections on the Long-term Use of an Experimental Digital Signage System

Partially funded by the PD-NET project: http://pd-net.orgPD-NET is a FET-Open project funded from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement no. 244011

Please see the paper for fuller explanations of the data and the unexpurgated design lessons

Questions?

Adrian [email protected]://www.comp.lancs.ac.uk/~adrianhttp://pd-net.org

Tuesday, 20 September 11