3. United Airlines Background Founded in 1929 Over 87,000
employees Serves North America, Latin America, Asia, Europe &
The Caribbean
4. Our Goal To improve the reputation of United Airlines with
its customers by paying attention to and addressing their
concerns.
5. Objective To increase the amount of repeated customers by
20%. Increase positive feedbacks by 30% in 30 days.
6. Strategy Cap on number of passengers per flight. Handling
refunds in timely manner
7. Tatics Discounts for a second trip during a 3-month period.
Free Giveaways and other perks
8. Target Audience Males & Females 30 - 55 years old who
are Regular Business Flyers.
9. Press Release United Airlines Launch We Are Listening
Initiative Move Aims At Strengthening Airline-Customer
Relationships
10. PSA Radio Campaign
11. Granted international route when it started flying to
several national and international routes. Historic merger took
place with United Airlines and Continental Airlines. Research &
Situation Analysis
12. Guerrilla Marketing Campaign
13. White Paper Executive Summary Problem Solution Benefit A
Call-To-Action
14. Crisis Management
15. Crisis Communication Mr. Jair made up several stories and
even lied about his academic achievement. Boston Paragons long
history of honest and quality journalistic practices, and has
always lived up to out code of ethics.
16. Code Of Ethics Conduct toward passenger Baggage Examination
Use of company Assets Confidentiality Conflict of Interest
Acknowledge of receipt and compliance with the Code
19. Rebranding New Logo Rebranding United Airlines We have
decided to rebrand United as an airline that is more friendly,
reliable and on time, thus the new slogan Friendly, Reliable, On
time.