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Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
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How to attract and engage top graduates on LinkedIn
October 2013
Lauren FogartyBrand & Media Solutions Consultant
Charles HardyTalent Solutions Consultant
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
AGENDA
Over the next 35 minutes (or so) we will look at the following:
Tips to proactively source student talent
How to engage students using LinkedIn's free and paid for tools
Best practice on building a strong employer brand to attract the next generation of professionals
Students & Recent Graduateson LinkedIn
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“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)
The Fastest Growing & Most Highly Engaged Demographic on LinkedIn
30,000,000+
STUDENTS & RECENT GRADUATES
Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University
LinkedIn Confidential ©2013 All Rights Reserved5
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Recent UK graduate university supply and demand
LinkedIn sees the university recruiting space as a three-sided ecosystem.
EmployersUniversities
Students
LinkedIn Confidential ©2013 All Rights Reserved7
LinkedIn Confidential ©2013 All Rights Reserved
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The new LinkedIn Education Portal
www.linkedin.com/edu
Students
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The Next Generation “C”
Meet IsabellaQuick. Connected. Engaged.
LinkedIn Confidential ©2013 All Rights Reserved10
CONTENT
Isabella establishes her professional identity on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved11
LinkedIn Confidential ©2013 All Rights Reserved12
Doing her homework around UniversitiesNew University
Pages!
Connects with peers, professors & mentors
School Alumni Tool
Groups
LinkedIn Confidential ©2013 All Rights Reserved13
LinkedIn Confidential ©2013 All Rights Reserved14
Student Jobs Portal
Doing her homework around Jobs and Companies
View Jobs on Mobile
Company Pages
www.linkedin.com/studentjobs
ResearchBest Companies & Opportunities
ConnectOffline and online
Engagewith Alumni & Recruiters
REPLY
Student Recruiting = Social Recruiting
Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved
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Employers
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1. Build a Brand establish your presence
2. Engage the Right Student targeted, relevant content
3. Leverage the Latest Technology enhance your brand and recruit more efficiently
3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…
LinkedIn Confidential ©2013 All Rights Reserved17
1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students
LinkedIn Confidential ©2013 All Rights Reserved18
IsabellaEngineeringBEng, 2014
Mechanical EngineerNational Grid
XYZ Co.Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
PamelaComputer Science
BEng, 2013
LinkedIn Confidential ©2013 All Rights Reserved19
2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches
Student jobs are FREE
2. Engage the Right StudentPromote news, jobs & events to your target student audience
LinkedIn Confidential ©2013 All Rights Reserved20
Targeted InMails
Status Updates
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register
Targeted Ads
2. Engage the Right StudentBuild a talent pool in Groups
Students are the most active group members
PICTURE YOURSELF AT xyzCo
Engineer at xyzCo
Isabella Thompson
XYZ Co. – UK Engineering Careers
LinkedIn Confidential ©2013 All Rights Reserved21
XYZ
3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging
Collecting details / paper resumes is cumbersome
Increasing competition results in lost leads
Poor visibility into event and pipeline activity (ROI)
LinkedIn Confidential ©2013 All Rights Reserved22
3. Leverage LinkedIn for efficient events
Introducing LinkedIn CheckIn.
Connect your offline interactions with an online network
Get a true picture of your
events by capturing &
managing student leads all in
LinkedIn Recruiter.
Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved
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Let’s CheckIn…
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LinkedIn Confidential ©2013 All Rights Reserved
1. Event form creation and management
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Event Creation Flow 6/14
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Event Creation Flow 7/14
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Define the event back-end details…
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Campus Recruiter Tools 1/5
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
2. The Candidate Experience
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Student Flow 2/5
The data you submit here will be stored by Virgin and LinkedIn.
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Student Flow 4/5
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Student Flow 4/5
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Student Flow 4/5
LinkedIn Confidential ©2013 All Rights Reserved
3. Track, Filter, Engage, Report
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Campus Recruiter Tools 1/5
LinkedIn Confidential ©2013 All Rights Reserved
Campus Recruiter Tools 4/5
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EmailTwitterPhone
Are you ready to recruit the next generation?
LinkedIn Confidential ©2013 All Rights Reserved 38
Deliver a strong brand message direct to your target audience
Improve your efficiency at campus events using LinkedIn CheckIn
Your 3 key takeaways:
LinkedIn Confidential ©2013 All Rights Reserved 39
Grow your talent pipeline – track and engage students/graduates as they progress in their career
LinkedIn Confidential ©2013 All Rights Reserved
Thank you.
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To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo2
http://lnkd.in/ukstudent
To view the UK Student & Recent Graduate Talent Pool research go here:
To contact us (if not current client):http://lnkd.in/contactus