1. +First thing first Giveme back your trip return slips please

2. +Any idea what today is about yet? 3. +Branding 4. +Spend a minute looking through the following, how many do you know? 5. +What is a brand? Abrand is a product or a range of products with a unique and easily recognisable characterAcompany logo is one way of allowing us to recognise a company 6. +Logos Canyou identify the following well known logos? 7. +LOGO 1LACOSTE 8. + LOGO 2COCA COLA 9. +LOGO 3NIKE 10. +LOGO 4MERCEDES-BENZ 11. +LOGO 5HELLY HANSEN 12. +But .. Itsnot just the logo which get the bigger companies a good reputation Thereare other features which encourage buyers such as-packaging-taste-advertising-And slogans 13. +Slogans Alot of companies use slogans to advertise their product Theseare designed to be catchy and immediately recognisable to the consumer Inpairs, or a small group complete Exercise 1 on Slogans Youwill have 3 minutes to complete this task 14. +15 26 37 48 1 2 3 4 00 03 00 2 59 HoursMinutesSeconds 15. +15 26 37 48 1 2 3 4 00 02 00 1 59 HoursMinutesSeconds 16. +15 26 37 48 1 2 3 4 00 01 00 0 59 HoursMinutesSeconds 17. +Answers 1.Eat fresh Subway 2.Im lovin it McDonalds 3.It gives you wings Red Bull 4.Taste the rainbow Skittles 5.Because Im worth it Loreal 6.Snap Crackle Pop Rice Krispies 7.The best a man can get Gillette 8.Connecting people Nokia 18. +Answers 9.Have a break Kit Kat 10.Finger lickin good KFC 11.Once you pop you cant stop Pringles 12.The mint with the hole Polo 13.Melts in your mouth not in your hand M&M 14.Where do you want to go today Microsoft 15.Just do it Nike 19. +Benefits of Brand Names BrandLoyalty Customersbuy the product again and again as they know the name and like it Theybelieve that this make is better than other similar makes so buy it instead of them 20. +Some people just get into the groove of the same thing 21. +Its cheaper to keep customers than find new ones Company can charge higher prices as customers automatically link the product to quality This is called charging a premium price They would relate new products to older ones which were successful / popular 22. +OWN BRANDS Theseare products which are sold under the brand name of a supermarket chain or other retailer Examples Tesco, Boots, Marks & Spencer, Wallmart, Sultan Centre etc.. 23. +BRAND V NON BRAND Dothe branded products really taste better than the unbranded? Wouldthem? Weyou be able to tell the difference betweenare about to find out lets take the TASTE TEST. 24. +TASTE TEST Youare going to sample branded and non branded products, crisps, water, coke, ginger biscuits, cornflakes Onceyou have tried and tasted each you will complete a questionnaire answering 1) which one you think tasted better and 2) which one you think is the branded product 25. +Try one range of products at a time and record your findings 26. +So how well do you know your brands, and is it really worth the extra, or are you all just taken by the marketing hype??? 27. +Results from the taste test 28. +Homework Chaseup notes on the blog 29. +Later