Advert production

LO: To complete your rebrand brief and upload onto your blog

Who is the target audience for this advert?

Age:Gender:Class:Lifestyle:

Ext: Give evidence

Rebrand Brief

• Product • “The product my group has decided to rebrand is…”

insert images of current product• “My production company is called … and I am working

with …”• Target Audience• “The current target audience for … is 25 – 35 year olds.”• “The product primarily appeals to a male audience, but

not primarily. I would say 80% male and 20% female.”

1

Rebrand Brief

• “The typical ethnicity for the current product is primarily white suburban couples”

• “The typical target audiences’ hobbies would include…” list at least three hobbies or lifestyle experiences

• NOW REPEAT BUT FOR YOUR NEW INTENDED TARGET AUDIENCE

Link to Mosaic Audience profiling2

Rebrand Brief

• Ideas• “We have decided to rename our product…”• Explain why you have chosen that name

• Logo ideas and house style• Offer three different ideas for a logo• Offer three different ideas for a house• Offer three different ideas colour palette• Offer three different ideas for images

3

Rebrand Brief

• Advert Ideas• Basic storyline• Possible locations for filming• Soundtrack

• “Our first idea begins with a group of 15 year old teenagers leaving college together at the end of the school. They are laughing and joking, as they walk in slow motion to the soundtrack of…”

4

Rebrand Brief

• Use the structure if you need it• You will get more marks by

writing the brief in your own words

!!