Embed Size (px)
Citation preview
REALLY, REALLY RAPID PROTOTYPING: FLASH BUILDS & USER-DRIVEN INNOVATION
February 23, 2015
Alex Humphreys, JSTOR Labs@abhumphreys
NFAIS Annual Conference 2015
JSTOR is a not-for-profit
digital library of academic
journals, books, and primary
sources.
Ithaka S+R is a not-for-profit
research and consulting service
that helps academic, cultural,
and publishing communities
thrive in the digital
environment.
Portico is a not-for-profit
preservation service for digital
publications, including
electronic journals, books, and
historical collections.
ITHAKA is a not-for-profit organization that helps the academic
community use digital technologies to preserve the scholarly record
and to advance research and teaching in sustainable ways.
A new-ish team at ITHAKA
Mission: to seek out new concepts and opportunities, to refine and to validate them through research and experimentation.
Among our methods: Flash Builds*(or a version of them)
* We first heard of Flash Builds from Marty Cagan, describing the work of the Nordstrom Innovation Lab.
CASE STUDY #1: JSTOR SNAP
CASE STUDY #2: UNDERSTANDING SHAKESPEARE
PARTNERSHIP W/ FOLGER
Folger Shakespeare Library
• Folger Digital Texts
• Shakespeare Quarterly
• Scholars and students
Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly.
JSTOR
• The full archive run of SQ
• 2000+ other journals
• A newly-formed Labs team
Objective: validate the value of using a primary text as a portal into secondary literature.
THE INGREDIENTS
• A diverse team with technical, design and business skills
• The best products combine technical, design and business innovations toward a single goal
• Barest expression of that goal = Minimum Viable Product (MVP)
INGREDIENTS
A TEAM
Biz Image source: http://uxtraordinary.com/venn-pie-agram/
• Flexible technology that allows for componentization, and continuous deployment
• Ability to produce, present, augment and query content in a variety of manners (aka data science)
• A safe-space to fail, either through a Labs team, an A/B test or in-person testing
• Comfort with uncertainty
• The time to dedicate to the work – eliminate distractions; timed works
INGREDIENTS
A SPACE TO INNOVATE
Cu
ltu
ral
Te
ch
nic
al
• The ability to show work to users early and often, with the whole team present.
• User-research skills and experience:- Listening deeply- Having multiple tools, fit
for purpose- Knowing what can and
can’t be learned from a user
• Hypothesis-creation skills and the discipline to know what you’re trying to learn when
INGREDIENTS
USERS
• Seeing through a user’s eyes, you see the ecosystem in which your product operates
• That helps show opportunities / challenges that can’t easily be met
• Partners can help to fill those gaps
• Our best partnerships have been open, exploratory collaborations
INGREDIENTS
A PARTNER
INGREDIENTS
A PENCIL
THANK YOU
Alex HumphreysAVP, JSTOR LabsITHAKA
http://labs.jstor.org
@abhumphreys
Further Reading
• Lean Startup, Eric Ries
• Marty Cagan’s Blog: http://svpg.com/articles/
• UX for Lean Startups, Laura Klein
• Lean Analytics, Croll & Yoskovitz
APPENDIX
