RCBB - Introduction to Social Media (Nov 12) (edited version)

Wiki says:

•  “Social media employ web- and mobile-based technologies to

support interactive dialogue and introduce substantial and

pervasive changes to communication between organisations,

communities, and individuals.”

•  “Social media are social software which mediate human

communication.”

•  “In the year 2012, social media became one of the most powerful

sources for news updates through platforms such as Twitter and

Facebook.”

Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012


@: In microblogging (i.e. Twitter) and social networking, a symbol placed before a username to mention or reply to a user. For example, on Twitter, adding @Rotary to the beginning of your tweet shows that you are speaking to or about Rotary International. archive: A historical collection of articles or posts, usually on a blog or news website, organized by date or category. View the RI News archive at www.rotary.org

block: To prohibit someone from sending you messages or viewing your profile or other information on a social network. blogroll: A list of recommended blogs or web pages, usually about a similar topic or topics.

dashboard: A control panel or interface, such as on a blog, that allows you to manage your media and settings.


embed: To display a video or photo from another site by adding a line of code to your web page.

feed: A constantly updated stream of information delivered at regular intervals. Subscribe to the RI News feed at www.rotary.org follow: To subscribe to a microblog feed, such as on Twitter.

Follow Rotary International at www.twitter.com/rotary & RCBB at www.twitter.com/RotaryBurnhamB

friend (noun): A person who has agreed to connect with you on a social network. friend/unfriend (verb): To add someone to or delete someone from your social network.

geotag: To add location information in the form of metadata or tags. For example, on Flickr, you may identify your photos with the location where you took them.


hashtag (#): A symbol that allows you to tag, or categorize, your microblog posts. On Twitter, using #Rotary marks your tweets as Rotary related. Searching Twitter for #Rotary yields all Rotary-related tweets. hits: The number of times people have visited a website or web page.

link (or hyperlink): A web reference that allows you to navigate to another web page by clicking on text or a graphic.

metadata: Information such as a tag, description, or caption attached to a photo, video, blog post, or other media. multimedia: Online content that incorporates several forms of media, such as photos, video, audio, and text.

notification: A short, automated message informing you of an action you or a friend has taken. For example, on Facebook, you may receive a notification each time a friend posts an update or uploads photos.


permalink: A unique hyperlink to a blog post or article that continues to work even if the page is moved or archived. plug-in: Software added to an application to perform special tasks. post: An article, message, or entry published on a blog or social networking site. privacy settings: A set of preferences you control to determine how a website uses the information you share. profile: An online representation of someone’s personal identity. On Facebook, you must be a person, not a business or organization, to have a profile.

retweet: On Twitter, to repeat, or repost, a tweet by typing RT @ plus the original author’s username and message.


short URL: A condensed web address for use in microblogging and other social media. Web sites like Tiny.cc and Bit.ly can shorten a long hyperlink to a few characters. status: A short description of what you’re doing right now. syndication: A method of delivering online content from blogs and news sites to another website or web user. Really Simple Syndication (RSS) allows users to subscribe to news and blog feeds.

tag: To add keywords to a bookmark, video, photo, or blog post to help users search for media by topic. trackback: In blogging, a way to link a post to a comment or response published on another blog. tweet: On Twitter, a message of 140 characters or fewer published to a feed. tweetup: An organized, in-person gathering of people who use Twitter.


username: The name, or user ID, you use to log in to a website and identify yourself to others. On Twitter, RI’s username is Rotary and RCBB’s username is RotaryBurnhamB

viral: Spreading quickly throughout the Internet. Popular phrases, ideas, photos, and videos can travel rapidly from user to user through links, parodies, and reposting.

wall: On Facebook, a feed of a user’s latest activities displayed on his or her profile page.

With special thanks to Megan Ferringer for putting this glossary together

filter bubble: “A filter bubble is a situation in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google's personalised search results and Facebook's personalised news stream.”

There was one term missing from Megan’s list and I’ve asked Wiki to explain:


Some people see this as a form of forced censorship whilst others say that “no matter the media, be it online or offline, we self-select what we consume based on a vast number of criteria in anyway”. … from the newspapers, to the news channels, to the clubs that we join… I personally am in favour of it because I believe that it cuts through the nonsense and gets me to what I’m after much quicker.

As far as Facebook terms are concerned they have a great resource in their help section https://www.facebook.com/help/ :


like: When you click Like on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your like will appear on your timeline and may also appear in your news feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. You may see updates to in your news feed and the news feeds of your friends from Pages you like. You may also receive messages. Your connection to the page may also be shared with apps on the Facebook Platform. You always have control over your connections. You can unlike something immediately, or control who can see your likes on your timeline.

I’m summarising a couple of Facebook terms here:


share: There's a Share link under content people, or other pages that you follow, post that you can share, like links and photos. You can use this link when you see something interesting and you want others to see it. When you click Share, you choose how and with whom you want to share. Pick one of the following options from the dropdown menu: On your own timeline: Choosing this option creates a post on your timeline. Control who can see your post by choosing an audience from the lock icon dropdown, and write an optional update in the open field. On a friend's timeline: This option lets you post the content to a friend's timeline. Type your friend's name, and then an optional message in the open field. In a group: This option lets you post the content to a group you're a member of. Type the group's name, and then an optional message in the open field. In a private message: Use this option to share privately with an individual or small group of friends. Enter your friends' names, and then an optional message in the open field.



Blogging

Twitter Facebook

LinkedIn

YouTube

Google WikipediA


Wiki says:

•  “Google Search is the most-used search engine on the World

Wide Web, receiving several hundred million queries each day

through its various services.”

•  “The order of search results on Google's search-results pages is

based, in part, on a priority rank called a "PageRank”.”

•  “The main purpose of Google Search is to hunt for text in publicly

accessible documents offered by web servers.”


Page Rank:

•  “Google's rise to success was in large part due to a patented algorithm

called PageRank that helps rank web pages that match a given search

string.”

•  “When Google was a Stanford research project, it was nicknamed

BackRub because the technology checks backlinks to determine a site's

importance.”

•  “The PageRank algorithm instead analyses human-generated links

assuming that web pages linked from many important pages are

themselves likely to be important. The algorithm computes a recursive

score for pages, based on the weighted sum of the PageRanks of the

pages linking to them.”

•  “Previously pages would be ranked by how often the search terms occurred

in the page, or how strongly associated the search terms were within each

resulting page.”



Search Engine Optimisation (SEO):

•  “Since Google is the most popular search engine, many webmasters have

become eager to influence their website's Google rankings.”

•  “This field, called search engine optimisation, attempts to discern

patterns in search engine listings, and then develop a methodology for

improving rankings to draw more searchers to their client's sites.”

•  “Search engine optimisation encompasses both "on page" factors (like

body copy, title elements, H1 heading elements and image alt attribute

values) and off page optimisation factors (like anchor text and

PageRank).”


Wiki says:

•  “Wikipedia is a free, collaboratively edited, and multilingual Internet

encyclopedia supported by the non-profit Wikimedia Foundation.”

•  “Its 23 million articles, over 4 million in the English Wikipedia alone,

have been written collaboratively by volunteers around the world.”

•  “As of November 2012, there are editions of Wikipedia in 285 languages.

It has become the largest and most popular general reference work on the

Internet…”

•  “Almost all of its articles can be edited by anyone with access to the site,

and it has about 100,000 active contributors.”

☛


Wiki says:

•  "A type of website with regular entries of commentary,

descriptions of events, or other material such as graphics or

video.”

•  “± 156 million blogs” – Tumblr & WordPress are also types of

blogs.”

•  “Bloggers do not only produce content to post on their blogs, but

also build social relations with their readers and other bloggers”


•  Become a “perceived” EXPERT in your field

•  AUTOMATIC Search Engine Optimisation

•  ENGAGEMENT with customers

Why Blog:

Rotary International’s Blog


Wiki says:

•  “LinkedIn is a social networking website for people in

professional occupations.”

•  “One purpose of the site is to allow registered users to maintain a

list of contact details of people with whom they have some level of

relationship, called Connections.”

•  “As of June 2012, LinkedIn reports more than 175 million

registered users in more than 200 countries and territories.

•  “Users can invite anyone (whether a site user or not) to become a

connection. However, if the invitee selects "I don't know" or

"Spam", this counts against the inviter. If the inviter gets too many

of such responses, the account may be restricted or closed.”


a.  “A contact network is built up consisting of their direct

connections, the connections of each of their connections (termed

second-degree connections) and also the connections of second-

degree connections (termed third-degree connections). This can

be used to gain an introduction to someone a person wishes to

know through a mutual contact.”

c.  “It can then be used to find jobs, people and business

opportunities recommended by someone in one's contact

network.”

b.  “Users can upload their resume or design their own profile in

order to showcase work and community experiences.”

“This list of connections can then be used in a number of ways:”


f.  “Users can post their own photos and view photos of others to aid

in identification.”

d.  “Employers can list jobs and search for potential candidates.”

e.  “Job seekers can review the profile of hiring managers and

discover which of their existing contacts can introduce them.”

g.  “Users can now follow different companies and can get

notification about the new joining and offers available.”


i.  “The feature LinkedIn Answers, similar to Yahoo! Answers,

allows users to ask questions for the community to answer. This

feature is free, and the main difference from the latter is that

questions are potentially more business-oriented, and the

identity of the people asking and answering questions is known.”

h.  “Users can save (i.e. bookmark) jobs which they would like to

apply for.”


•  No brainer

•  The best Rolodex ever

•  Lead generation

Why LinkedIn:

I’m not going to spend any time with screenshots of LinkedIn - This will be covered in the presentation: –

Social Media for Business



Wiki says:

•  “As of September 2012, Facebook has over one billion active

users, more than half of them using Facebook on a mobile

device.”

•  “Additionally, users may join common-interest user groups,

organised by workplace, school or college, or other characteristics,

and categorise their friends into lists such as "People From Work"

or "Close Friends”.

•  “Users must register before using the site, after which they may

create a personal profile, add other users as friends, and exchange

messages, including automatic notifications when they update

their profile.”


•  The stats speak for themselves

•  Mix of paid advertising – highly targeted

•  Unpaid advertising – permission marketing

Why Facebook:



Wiki says:

•  “Twitter is an online social networking and microblogging service

that enables its users to send and read text-based messages of up

to 140 characters, known as "tweets”.”

•  “Generating over 340 million tweets daily and handling over 1.6

billion search queries per day.”

•  “The service rapidly gained worldwide popularity, with over 500

million active users as of 2012”

•  “Since its launch, Twitter has become one of the top 10 most

visited websites on the Internet, and has been described as "the

SMS of the Internet.””

•  “Unregistered users can read tweets, while registered users can

post tweets through the website interface, SMS, or a range of apps

for mobile devices.”


•  Users are in the prime spending period of their lives

•  Smaller amount of users, but VERY ENGAGED and CONNECTED

•  Real time search capabilities for lead generation and customer service

Why Twitter:

•  Twitter results now turn up on the front page of Google (AUTOMATIC SEO)

To find out more about Twitter you’ll have to wait for: – Social Media for Business


Wiki says:

•  “YouTube is a video-sharing website on which users can upload,

view and share videos.”

•  “Most of the content on YouTube has been uploaded by

individuals, although media corporations including CBS, the BBC,

and other organizations offer some of their material via the site.”

•  “It uses Adobe Flash Video and HTML5 technology to display a

wide variety of user-generated video content, including movie

clips, TV clips, and music videos, as well as amateur content such

as video blogging, short original videos, and educational videos.”

•  “It is the second biggest search engine after Google.”


•  YouTube clips can go “viral” within hours

Why YouTube:

•  YouTube clips are often showed on News Programs



Gwen Powell

PR Officer for RCBB

email: [email protected]

Education

RCBB - Introduction to Social Media (Nov 12) (edited version)