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ONLINE STUDENT RETENTION rob howard may 2014

RAH Online student retention

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Rob Howard, a native EFL teacher in Brazil presenting how to increase student retention in an online course environment. By changing the way you teach, present, interact, follow-up and mentor, you can achieve higher retention rates. Our course has an 84% retention rate as compared to a national average of 43%.

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ONLINE STUDENT RETENTION

rob howard

may 2014

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If you are not willing to learn,No one can help you.If you are determined to learn,No one can stop you.

Discuss:

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success

feedbackorienta

tiongreeti

ngorganiz

ation

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PersonalityHave fun

Turn on the cameras

Build a community

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EmpathizeTedious

Unfriendly

Schedule

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PersonalizationBe positive

Give constant feedback

Give tangible suggestions

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FeedbackGive ideas

Be the expert

Suggest ways to improve

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EmailsShort

Specific

Offer help

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ContentSend articles

Don’t over send

Personalize the message

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AnalyzeThem

Their needs

Their personality

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CommunicateIn English

Make them use it

Show them they can use it

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SupportFollow up

Check in on them

Show them you care

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The ResultsBetter learning

More conversation classes

Better retention

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What iswron

g

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SLOW borin

g

lifeless

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Web search

Watch

this

Break-

outs*

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Look ups Find-

a-?

Other

people

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Improvement - how & where

MOOCS W

ORLDW

IDE

ONLINE ENGLIS

H SCHOOLS

ORIENTATION

FEEDBACK

SHORTER EM

AILS

SOCIAL N

ETWORKIN

G

COMPANY

PERSONAL B

EST

10

47

6872 75 78

82

98

retention

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BETTER E-MAILING

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In the words of the Black-eyed Peas, "Let's get it started in here"! We are very pleased that you have

chosen online and I am here waiting to get you going on the platform, in conversation classes and with your

free online orientation class.All I need is to hear from you to help you get started.

Do you need the log-in information again? Do you need help?

Let's get it started in here!!!!

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I have noticed that you still haven't started on the platform classes yet. Is there anything I can do to help? Remember, I am here to have a private one2one class with you to point out the system

and will be your tutor to follow your progress.

Looking forward to hearing from you and seeing you online.

HAVEN’T STARTED

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I have noticed that you haven't been on the platform for your classes for a few weeks. Is there anything I can do to help? Remember, I am here to have a private orientation class with you to

help you with any doubts and will be your tutor to follow and guide your progress.

Looking forward to hearing from you and seeing you online.

BEEN GONE AWHILE

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Just wanted to touch base with you and tell you that you’ve been doing great! Keep up the good work and

let me know if you have any questions.Have you been doing Conversation classes? They are important for your development and to build up your

confidence with speaking fluency. Looking forward to hearing from you and seeing you

online.

DOING GREAT

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While looking at your grades I was really impressed with the determination and dedication you have toward your own

success. Keep up the awesome work and thanks for letting me be a part of it. You

are an inspiration to all.

DOING GREAT

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I have noticed that you are having some problems with _______ and wanted to see what I can do to help. I suggest some extra attention to _______ and redo the section

to get a better understanding of the material.

DOING POORLY

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Although you don't have to, I suggest staying in order with the classes to keep you more focused on the subject matter.

This may help avoid lower review quiz grades.

DOING POORLY

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I have noticed that some students are falling behind a little in their studies. To achieve maximum success from your classes, here is a rule

of thumb you might want to consider: the course is for six months and calculates down to 4 sections per week. With only 3 to 5 hours a week dedicated to your English, you should be right on track. Don’t

worry if you’re behind. Remember, whether you need a coach, a cheerleader, a teacher or a friend... we are here to help you.Don’t forget conversation classes and our Facebook group!

FALLING BEHIND

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Come join our NEW Facebook community. Social networking is such a large part of lives today and here is another

opportunity to practice your English skills on our private online page. The purpose is simple. Practice, read, learn,

share and have fun! Dani, Michelle, Priscila and Rob will be sharing ideas to help you, articles to learn from, questions to answer and fun stuff too!! Please take a moment and join the

group and get to know us and each other better.

FACEBOOK

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Everything looks great with your progress. I’m pleased to see your grades. Attached, please find an article

about how to achieve continued success in an online environment. I think it sheds some light about the

challenges student face and on how to avoid the pitfalls of failure.

NOTHING NEW TO SAY

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With the holidays coming, make sure you don’t fall behind. It is easy to forget to study with all the parties with family and friends. You

have been doing such a great job that I hate to see you lose focus. Try to commit to at least one day per week between presents and good cheer. The result will be a present from me... better English (I know,

you wanted a pony). If you haven’t seen it yet, I have put a chart of over 100 irregular

verbs on our private Facebook group page. Come join and see! It is printable to study during those boring office gatherings (heehee).

Best wishes and Happy Holidays,

THE HOLIDAYS

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Too much chocolate over Easter? Have we got great news for you!!! Studies have shown that sitting and studying English can burn up to 50 calories an hour! But wait… there’s more… sitting and talking in

English can burn up to 100 calories an hour! So what are you waiting for? Join us in Conversation class and get back into shape!

Act now and take your one2one orientation class, study 3 hours and join us for a Conversation and you can burn a total of up to 350

calories from the comfort of your home or office without pills or supplements! With online, you’ll not only speak better, but you’ll

look better too. Teachers are standing by!

WANT TO LOSE WEIGHT?

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POORLY• help• suggest• extras

OK• reinforce• give more• conversation• extra help

GREAT• awesome• ask how• solicit do’s• awards

REFERALS• friends• family• colleagues• testimonials

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I'm organizing myself and doing the exercises more slowly and studying the publications in the group too. Send you inquiries soon, hahaha!!

Thanks for your attention and patience, Rob. Is very good to have you.

Gabriela

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I didn´t know about the Facebook group, I'll look for it. My problem isn´t about conversation… when I try to read books or articles I'm very weak. But don´t worry, I'll try to schedule a conversation class to show you my progress ;-)

Vanessa

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Thank you for your words. They are an incentive to keep trying to speak, read and understand English. I won´t give up! I am sure I will do my best.

Fátima

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…another important thing for students is to always have feedback, especially what are your weak points. Thank you for your email.

Marcelo

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ONLINE STUDENT RETENTION

[email protected]

Facebook: robinhohoward

[email protected]