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From giant ducks to brownie breaks
Collaborating with students
Rachel Smith
Communications and Marketing Officer
Our approach
Opportunities
Case studies
Challenges
What can you do?
Photo of noticeboard at BBL
“Our broad strategy is service development, optimisation of
collections, student and researcher engagement, enhanced
provision of study and learning spaces and greater access to
and discovery of collections and resources.”
Library and Heritage Collections, Vision for 2020
Our approach
“1. To promote the benefits of Durham (research, education
and all-round University experience) in order to attract and
recruit the most able and motivated students and staff from
around the world.”
Communications and Marketing, Objectives Overview
Our approach
Decide on
your goals
Research
your market
Segment
your market
Set
objectives
Promotional
activities
Measurement
Evaluation
Modification
The
Marketing
Cycle
The Library Marketing Toolkit, Ned Potter
Opportunities
Peer to peer communications
Student involvement in Library communications
Joining up messages
Joining up resources
Student experience
Challenges
Working with students
Changing student representatives
Who leads on what?
You can’t say yes to everyone
What’s next?
Student Officer Elections
Anonymous Student Project
Revision Planner and Work Smart
‘Go away’ campaign (working title!!)
March and June graphics placements
What can you do?
Which groups have similar objectives to you?
Who is duplicating your messages?
Could you do more than simply put posters up?
