QUESTIONNAIRE ANALYSIS:

GENDER: male – 10 female – 10

Male

Female

AGE: 15 – 17 18 – 20 21 – 24 25 – 30 14 3 0 3

0

2

4

6

8

10

12

14

15-17 18-20 21-24 25-30

15-17

18-20

21-24

25-30

QUESTION #1: WHAT WOULD YOU DEFINE A MUSIC VIDEO TO BE?- A narrative which accompanies a song- A video created to compliment a song- A video to promote a song

A video made to promote music or a certain artist- A ‘movie’/’short clip’ of music with the singer/songwriter- A video with some notes/chords/sounds/words in it- A video that supports the feeling or message of the song- A video expressing the relations of the song- A video for a song- A video with music in the background- A video that relates to the song – usually people dancing- A video that is interesting and links with the music/lyrics being played. It

would be diverse and exotic to grab people’s attention- Exciting, unique different to others- Expression of musical arts

The information provided from our target audience tells us what they think a music video is. This helps us to understand to an extent of what a music video

should portray – whether it’s a message that we are trying to bring out across the video or whether it’s for performance purposes.

QUESTION #2: WHAT WOULD YOU EXPECT TO SEE IN AND RNB/HIP HOP GENRE MUSIC VIDEO?- Dancers x11- Female dancers- The main artist x4- Depends on what its about- Relaxed/chilled- A dance off- Someone singing- Cars x3- Money x5- Female figures (Sexualised) x7- Gangs- Bling x2- American backgrounds – generally poor areas (‘deprived’)- Interesting locations- Explicit scenes- Drugs x2- Alcohol- Miming of rapping- Black people x3

Here I have summarised the top 5 most expected things to see in a music video amongst our target audience:

Dancers

Female Figures(Sexualised)

Money

The Main Artist

Black People

These results helps to pick out elements that the audience expect to see from a music video. This will help us when it comes to creating the music video itself – by picking or expanding on the major elements that are expected, we are able to meet the audiences expectations.

QUESTION #3: ANY TYPICAL CODES AND CONVENTIONS?- Gold chains x3- Diamonds

- Money x5- Sex- Sexualized women x5- Sagged jeans - Cars with hydrolics x2 - Dancing x5- Drugs- Alcohol - Music- Rave scenes- Club x4- Popping champagne bottles

Here I have summarised the top 5 typical codes and conventions amongst our target audience:

Dancing

SexualisedWomen

Money

Clubs

Gold Chains

This question helps us to question the audience in more depth and knowledge of what exactly they would expect to see. For example, location is an important factor to acknowledge. This is so that we can decide on what locations will be suitable for our final chosen song to create a music video for.

QUESTION #4: DO YOU KNOW ANY RNB/HIP HOP ARTISTS?- R Kelly x2- Chris Brown x11- Drake x5- Logic- Tempa T- Lil Wayne- John Legend- Lemar- Childish Gambino- Snoop Dog- J Cole x4- Usher x2- August Alsina- Rick Ross

- No x3- Kanye West x2- Rihanna x6- Beyonce x3- Eminem- The Weeknd- A$AP Rocky- Jay Z

Here in this graph I have summarised the top 5 well known artists amongst our target audience:

Chris Brown

Rihanna

Drake

J-Cole

Beyonce

This question will help us to possibly choose a song choice of the most popular or well known artist. This is because we can then expand our ideas and the audiences ideas on their preferred artist.

QUESTION #5: (IF RELEVANT) WHAT ARE YOUR FAVOURITE RNB/HIP HOP MUSIC VIDEOS?- Rihanna – we found love- Beyonce – love on top- Beyonce – flawless- haven’t got a favourite (N/A) x6- A$AP Rocky – phoenix- Young Money – Bedrock- Chris Brown – New Flame- J Cole – Crooked Smile- J Cole – She Knows- J Cole – Power Trip- Nicki Minaj – Anaconda- John Legend – Ordinary People- Drake – Forever- Ciara – Like A Boy

This question is asked to see what music videos the audience like. With this information, we are able to analyse these videos to see what elements in these videos that the audience like and it helps us to gain ideas.

QUESTION #6: WHAT WOULD YOU LIKE TO SEE IN AN RNB/HIP HOP MUSIC VIDEO?- Female dancers - Females x2- Relaxing colours- Chilled out- A young generation of people- The artist x2 - Something new and inventive x2- Dancing x4- Splashing cash x2- Popping bottles- Smoking weed- Black people x3- Complex dance routines- Interesting backdrops- Fashionable outfits- Fireworks- Party poppers- Good editing- A party- Rappers- Special locations (studio/club)- Something different and not expected from this genre such as no money

or fashion is involved or something unreachable for the average viewer- Something that the viewers can easily relate to- Intimacy

Here I have summarised the top 5 most liked about things to see in a music video amongst our target audience:

Dancing

Black People

Females

Splashing Cash

The Artist

Again, this question will help us to pick out elements and use them in our final piece from audience preference.

QUESTION #6: WHAT WOULD YOU LIKE TO SEE IN AN RNB/HIP HOP MUSIC VIDEO?- Female dancers - Females x2- Relaxing colours- Chilled out- A young generation of people- The artist x2 - Something new and inventive x2- Dancing x4- Splashing cash x2- Popping bottles- Smoking weed- Black people x3- Complex dance routines- Interesting backdrops- Fashionable outfits- Fireworks- Party poppers- Good editing- A party- Rappers- Special locations (studio/club)- Something different and not expected from this genre such as no money

or fashion is involved or something unreachable for the average viewer- Something that the viewers can easily relate to- Intimacy

Here I have summarised the top 5 most liked about things to see in a music video amongst our target audience:

Dancing

Black People

Females

Splashing Cash

The Artist

Again, this question will help us to pick out elements and use them in our final piece from audience preference.