Zali wright

MEDIA EVALUATION QUESTION 5.

HOW WOULD YOUR PACKAGE BE

DISTRIBUTED AS REAL MEDIA PRODUCTS?

Digital Release: We would digitally release ‘Leaping Tiger’s’ album

‘Switch’ through online streaming sites such as YouTube, Spotify, Sound cloud, and have it available to purchase on iTunes.

Leaping Tiger’s self-titled website would also be an online platform to purchase his music, as well as other merchandise including posters and clothing. This gives his audience multiple ways to purchase his items and show their support for him as an artist.

ONLINE DISTRIBUTION

As a real media product, we had multiple ideas on how it would be distributed, which can also be found in our planning posts on our Group blog. For the music itself, we would want it to be distributed through the record label ‘Future Classic’. This would include digital and hard copy release.

We would release it in traditional CD format, and plan on having a Vinyl release, so it reaches a wider audience and included multiple technology platforms.

We also had planned multiple tours as a way for him to spread the notoriety of his music, and help to engage with fans and audiences from different geographical areas.

PHYSICAL DISTRIBUTION

Whilst this links in to the online distribution, social media is a platform in itself. With popular sites such as Facebook and Twitter at our disposal, it is a popular and effective way of essentially free advertising. It helps to reach audiences, and using sites such as Facebook can prove useful to gain awareness. It can do this with things such as Release dates for music and tours, and to keep fans in the loop so that fans can know what’s happening, and hopefully attract new interest as well.

SOCIAL MEDIA