Question 3 – What have

you learned from your

audience feedback?

Chosen target audience

• Looking into my genre I saw that they were mostly targeted at the older generation, this is down to the mature content in the films. However I wanted to challenge this and decided to use younger actors to portray my characters. Doing this it would allow me to showcase my trailer to a wide variety of people who will be able to enjoy it.

I looked at the website Uktribesand saw a group of young people who would be able to enjoy my trailer, they are called ‘Leading Edge.’ They enjoy being creative and standing out, which is why I think they would like my trailer as it is a unique genre and I have used creative shots, such as the canted angled shots.

Target audience research

Initial feedback

• I made a first draft of my trailer and got a few students to give me feedback, and tell me what I could improve.

Much of the criticism was based on the lighting and how it affected the actors face. I worked on this by making the one clip were the female opens the door and talks by making the shot just a hint lighter compared to the others.

As soon as I finished with this feedback I looked into music as I thought it was an incredibly important feature. I found jazz music that would work well with my trailer to create a moody and mysterious atmosphere.

Teacher’s feedback.

From this I researched more into my genre and the audience. I then finalised my target audience. When filming I dressed up my actors to make sure it looked authentic and realistic as a Noir film.

This feedback helped me realise that my aspect ratio of my clips were way off, and look squashed. I made the clips widescreen, which looks much better and works more effectively.

From this I changed my error of miss spelling ‘role’ and changed my font. The newest one makes it much easier to read as it is more bold and stands out against the shot more.