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WHAT
HAV
E YOU LE
ARNED
FROM YO
UR AUDIE
NCE
FEEDBACK?
CA
SE
Y D
EN
AR
O
AUDIENCE RESEARCH
At the beginning of the coursework module, we conducted audience research to learn about our audience’s understanding and opinions of the topic of our documentary, body modification.
The people who we gave the questionnaire to predominantly reflect our target audience, although we included some people outside of the target audience so as not to alienate anyone who could possibly view the documentary and to determine if there was a difference in knowledge/opinions of the topic dependent on age.
The people asked consisted of 9 females and 7 males, most of whom were aged 16-17, our primary target audience. We also asked people older than this, and categorized anyone over 25 as ‘25+’ as our documentary is aimed at young adults and anyone older than this is outside of our target audience.
Gender of participants
Age of participants
AUDIENCE RESEARCH
Do you have any piercings?
If so, how many?
Do you have any tattoos?
If so, how many?
We asked the audience about their own experience with body modification to gain an idea of how much body modification is practiced within our target audience. We found that it was quite popular, and that more females than males had piercings, whilst more males than females had tattoos. This allowed us to consider the knowledge/opinion each part of our target audience had and cater the documentary to this accordingly.
AUDIENCE RESEARCHAre all piercings appropriate?
Should jobs be restricted/terminated due to piercings?
Do you think people should be discriminated against for having tattoos/piercings?
Should jobs be restricted/terminated due to tattoos?
This section of our research allowed us to see how the audience feels about discrimination, the main topic of our documentary. Whilst, as expected, the majority of the audience felt that people with body modification should not be discriminated against, some people believed that they should be. This showed us that, as our documentary aims to show these people who have been discriminated against in a positive light, we needed to broach the subject carefully in order to change the minds of some people in our audience.
EVALUATION QUESTIONNAIRE
After showing 13 participants from our target audience the documentary, magazine spread and radio trailer, we distributed a questionnaire to gain their thoughts & opinions of the final, completed products to get an idea of how successful the products are.
The questionnaire is set out as a series of statements and the participant can choose whether they ‘Strongly Agree’, ‘Agree’, ‘Disagree’ or ‘Strongly Disagree’. It is important to have four options instead of five so that there is not a central option to ensure that the participant really considers their answer and doesn’t just opt for the neutral choice.
EVALUATION QUESTIONNAIRE
Strongly
Agre
e
Agree
Disagre
e
Strongly
Disa
gree
06
The documentary looked professional.
Strongly
Agre
e
Agree
Disagre
e
Strongly
disa
gree
0
6
I learned a lot from the documentary.
Strongly Agree
Agree DIsagree Strongly Disagree
0
2
4
6
8The music added positively to the documentary.
Strongly
Agre
e
Agree
Disagre
e
Strongly
Disa
gree
0
6
The voiceover was informative.
This section of the questionnaire showed that the main text, the documentary, was extremely successful.
EVALUATION QUESTIONNAIRE
Strongly Agree
Agree Disagree Strongly Disagree
0
4
8
Stro
ngly
Agree
Agree
Disagr
ee
Stro
ngly
Disagr
ee0
3
6
Stro
ngly
Agree
Agree
Disagr
ee
Stro
ngly
Disagr
ee0
6
0
5
10
The radio trailer effectively promoted the documentary
The radio trailer sounded professional
The snippets from the documentary were appropriate
The magazine spread is aesthetically pleasing
This section of the questionnaire indicated that the ancillary texts were also extremely successful and appealed to the audience.
CONCLUSION
Strongly Agree
Agree Disagree Strongly Disagree
0
2
4
6
8
Nothing could be improved for any of the media products
The final question of the questionnaire showed that the audience believed every product was extremely successful and did not need to be improved. This view was also expressed by the focus group we conducted, in which positive views were expressed and the group stated that the products were extremely successful and had a clear and effective brand identity.
