Sarmad Shafique

How do your products engage with the audience and how would they be distributed as real media products?

My products were produced after a audience survey, there is alarge market for Sufi/Pakistani rock and it’s not just limited toPakistan audience from around the world listen to this genre.

The record label rarebit records will distribute the physical album in music store all over Pakistan and digitally on iTunes.

Special autographed CDs will be signed for the fans at eventssuch as concert. The music video will attract audience fromsocial media websites as it will be uploaded on different sitessuch as facebook and twitter.

The album will be advertisedin international music magazines which will boostits reach and attract more customers

Digipak

Music Video

Website

It will be advertised online using google ads which appears on differentwebsites which has similar tags such as “sufi”, “rock”, “baaghi”,“rarebit records”.

The record company will try to make the video go viral and might shareit on their other clients social network pages. The music video will also be airedon ARY Music one of Pakistan’s biggest music tv channel.

Morning shows in Pakistan are quite common and have a vast target audience. The record label could arrange the band to appear on the morning show and promote their album on a large scale.

The soundtracks will be played on radio stations in pakistan such as FM 103. The genre sufi rock is getting more popular due to nescafe basement and coke studio’s covers of old sufi songs. This has increased the target audience and it makes the album easier to promote.