1.In what ways does your media product use,

develop or challenge forms and conventions of

real media products?

Question 1 is divided 3 sections which are the trailer, magazine and poster which are all the media products we constructed to make a campaign. The trailer would be analysed in individual sections which help make trailer, which in total has 10 sub sections within the trailer section. This would be presented with images and screen grabs too where I can show you all the shots we had in place, editing, etc.

Trailer

As a group we had many debates on what to name our trailer because it has to be something that was suitable for our trailer. Since we had a action thriller trailer, it had to be something very mafia type, and the brainstorm of ideas is placed on the side whilst we were planning.

Many trailers place their title at the end of trailer as it is most catchiest to put after the entire shots, therefore we decided to put our title at the end of the trailer, which was ‘Ramone.’ It was presented in white text with buildings in the background in green and blue which are the main colours of our campaign as a whole. This title was made on Ribbet which is a image editing website, as we had found the image elsewhere and then edited the colours, text and adding better filters that gave it hat lick look to the title.

Title of the Trailer

As a group we worked extremely hard on our mise en scene for the trailer, as we didn’t stop searching for locations until they were perfect and matched our shots just how we planned them to be. Our first ever shot was taken in central London where we got off at embankment by the Thames near the parliament square and London eye to give it that urban look to a thief’s character traits (Viney). This is shown in the trailer as you can see on the trailer. We chose this location for this character because he is the play boy, rich and spoilt type of character, therefore such big buildings urbanised areas would put this across perfectly. Many of Viney’s shots came from this setting.

Setting/Location

We also visited and shot in other locations other than London, each character was shown in different characters in order to bring across each of their individual character traits. This can be seen in the shot below which was used as one of the introductory shots. In this location we see Caterina at her, Viney in London and Rilwan in a park. We put all these shots together to save time and increase quality.

Viney In London.

Caterina at home.

Rilwan In St Chads park.

Setting/Location

All these shots placed below have been taken at City Pavilion which we found was highly suitable to our purpose of trailer and task. We made the most of this building as we shot in their car park, banqueting suite and stairs. The atmosphere of this place was amazing therefore it fits well with all our shots.

Setting/Location

Many of Caterina’s shots took place at home where she filmed her own character introductory shots. Some of them were on her driveway, kitchen and bedrooms. Her house is in Marks gate, where she specifically filmed her shots. The locations worked well as the mise en scene of her character traits cam across well.

Setting/Location

We also filmed some shots at the golf range nearby Warren School to make Luke’s character traits look more strong and strengthen our mise en scene. Golf being a very upper class sport, showed the fame and richness of Luke’s mafia don character.We also filmed a shot on Barley Lane bridge to film cars which we later can edit at a fast pace to give it that sense of action and thrill and makes it look very slick. These little shots help the trailer meet its purpose.

Setting/Location

We also filmed shots in St Chads park which looked really good, for example it gave off as a good mise en scene location for Rilwan’s character as he’s on his own working on his laptop. Caterina also featured in some of these shots. This really does make him look like a genuine geek who goes to the park to study or work on his mission than enjoying the weather, etc.

Setting/Location

We also used our school facilities which made up for many of our shots. This location s was majorly used to present Rilwan’s character as we had to give away his nerdy character therefore we filmed in the science lab and classrooms where he’s working with chemicals and wires. We also used the drama block to film the ending shots of when everyone is around the jewel and eventually someone takes the jewel away with gloves on at the end. It worked really well as it was dark and looked very well, the only downside was that we didn’t have laser beams however it still looked good.

Setting/Location

As a group we worked extremely hard on our mise en scene which also involves costumes and props as well as settings and locations. Since we’re all playing differing roles in the trailer it is important that we all dress up differently in order to put across our character traits to the audience. We have a player, spoilt yet rich character, a deceiving and cunning femme fatal character, a nerdy yet double crossing character and a posh mafia don. Therefore all these have to be put across with clothing they wear and props that support the character traits.

Costume and Props

Viney’s character was one of the most flashy characters in the trailer and this can easily be seen from the costume and props used to put this across. He was dressed with a chain coming out on a white designer t-shirt with a baseball jacket to give that rebellious look. The use of props to portray this character was a t a high standard as you can see from the screen grabs below, where he has a cigarette, gambling dice, sports car, gambling cards, slick glasses and a chain. All these props easily present him as that spoilt, rich, player and smuggler type of character.

Setting/Location

Since Luke was the big, posh mafia don, we had to portray him as the most powerful out of everyone and as boss. This included him dressed in a suit or shirt and tie. On top of the suit he would wear a black formal jacket which made him look rich. Additionally his props must look very classy, therefore in some he has wine and glass, then he’s playing golf with the golf stick, etc. All these props and costume allow the audience to identify his character traits very easily.

Setting/Location

Rilwan’s character was to be shown as a clever nerdy criminal and is the brains of the group. This is clearly shown from the costumes and props we have used to portray this. He is presented in formal wear most of the times in all shots with shirt and tie, and there is also shots of him in a science lab, therefore he's wearing a lab coat, with test tubes, and chemicals in his hand. Sometimes he’s on the laptop which is one of the props and his big glasses are always worn which is a stereotypical geeky prop to use.

Setting/Location

Close upsIn this trailer we’ve used many close up shots, this is simply due to the fact that it pays close attention to detail therefore it was required because we had to portray character traits and introducing characters across to the audience. Close ups have had a very effective impact on our trailer as it really looks very slick at times and helps us meet our purpose of introducing characters and their traits.

Camerawork

Mid shot/Long shot/Extreme long shotMany of the long shots were used to show characters doing something, for example on the screen grabs below we can see characters entering or leaving their cars, this was done to show these nice sports cars to give it that extra slick look. Mid shots were used to show what characters are doing in some shots for instance just walking on the screen grab below. And last but not least we had used an extreme long shot, this was used for the fast paced motorway shot which adds that fast pace to the trailer, and cars look cool therefore it was done for this purpose.

Camerawork

Aerial shot (bird-eye-view shot)This shot was found footage which required research and hard work to make it fit into our

camera resolution, etc. This aerial shot shows the embankment location over the river Thames, London eye and parliament. This is in place to show that London is under a threat as big criminals are above them and are looking to rob this precious jewel, this shot had strong

representation therefore we used this to meet the purpose and story of this trailer. And it gives a very cool look to the trailer as it goes over big buildings.

Camerawork

Panning shotsWe had a panning shot on Luke's character which is of the big mafia don, and this was

done when he was playing golf. The camera simply pans upwards from his shoes to his face whilst he’s on the phone. This simply shows authority and power of his

character therefore it was used as it has strong representation.

Camerawork

Traditionally, thriller teaser trailers follow something called the three part structure which is simply in place to structure the entire trailer. The first part is simply introducing settings and characters, second part is when it hits the peak and is where all the action takes place, and last but not the third part where it ends with a cliff hanger or just the end of a trailer.

Additionally, the purpose of a trailer is to break continuity as it isn’t a thriller opening, and is a trailer. This would be difficult as our brain functions things to be in order however we must break this, also bearing in mind that we have been skilled to work with continuity in our AS project, therefore it was harder to do however we done well.

Editing

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Three part structureBelow you can see how the three part structure took place between shots and editing.

Also using template for the first introductory shot, then using fast paced editing on the cars and later ending the shot on a cliff hanger when someone takes the jewel but

nobody knows who took it. Therefore we used the three part structure and also mastered other skills on the way.

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Editing

An example of where we broke continuity on Rilwan’s introductory shots which clashed with Luke’s shots, however mixed them both up and edited in such way that it looked really well. Luke would be walking down the stairs, then Rilwan’s shot is put in, later we see him come down the stairs completely and closer to the camera. This required precise

editing. But most importantly is breaks continuity.

Editing

Captions are an important part of a trailer because they are what make a trailer, a trailer. This is simply because it gives

you actual feel about a trailer, as if audience just see random shots, it looks incomplete and like a thriller opening.

Therefore captions are highly important.

When we as a group were putting in captions, we didn’t want it to be boring with just words pooping up on sides, therefore we had create a whole new caption through online websites and then just imported it onto the system. However we did

have a problem with colours, as it was originally blue however we went with green because it matches our campaign more strongly and is the colour of the jewel

therefore it meets the purpose. However we later decided to have both blue and green colour captions, as all characters

would be blue captions since we have some blue in our posters and magazine cover.

Captions

The captions below show how they look, as after each shot they appear like this and zoom in as they are presented like this. The colour co-ordination was perfect and it

looks very powerful because it has that thriller type of look to it with that blue/green blazing light upon our names or other captions, and looks slick.

Captions

The genre we as group selected to go for was an action/crime thriller.How we have done this is by firstly selecting a strong story-line for our project,

having everyone from different ethnic origins within our group, we took advantage of this and created criminal characters from all over the globe to put

together in this trailer. The trailer suggests this genre by the way everyone is presented, we’re all good for differing skills, as in the first shot we have

established that there is a mission set for criminals to go accomplish. Some of the shots simply connote power, description to characters and money. The mise en scene, costumes and props were highly strong to portray this to the audience as well as the soundtrack used through-out the trailer with voice-overs talking

about characters and criminal-like dialogues. Editing was done well, and had fast paced shots which gives it that extra thrill therefore I think we have met our aim

and have produced an ideal action/crime thriller.

Genre

Character traits are shown through-out the entire trailer as we aimed to show introductory shots of each character to show traits. This is done for each character, as well as giving the story-line so that the audience can understand why we are showing

individual character traits. In this trailer we have shown character traits to present different skills each individual character has, as we have shown this by costume and props, mise en scene, the types of shots used and voice-overs. From all these listed

above the audience can clearly see each character’s character traits.

Character Traits

We’ve used a plenty of special effects in our trailer, this could be via moving shot by shot, or generally used to look better. We’ve used fade in/out (on shots and captions), fast pan (on aerial shot), increasing motion on shots, audio gain.

These special effects have enabled the trailer to flow and move shot by shot. Another special effect we have introduced is putting in place a template which

enables to put on three shots in one shot to save time and enhance quality.

Special Effects

Our trailer had exceeded the 1 minute boundary and was 1 minute and 40 second long teaser trailer. This 1 minute trailer length is put in place as it is a conventional limit of

teaser trailers however ours exceeded it due to many other reasons too. Firstly we put in place idents in the beginning of the trailer which increases the duration of trailer. The

idents are 10 seconds long, the “Enigma pictures” ident was made by us to present our own company, which looks professional and at a high standard. There many other

trailers that exceed the 1 minute teaser trailer limit, therefore it has been done before.

Duration of Trailer

In our trailer have included a soundtrack that matches our genre and aims and purposes. The soundtrack is inspired from a Bollywood action beat, which is very catchy and has a great feel of action in it. Therefore as a group we went with this soundtrack as we had

other options but this one sounded better than others, as we had look for the perfect soundtrack, which wasn’t too fast and too

slow. This is called the tiger remix. This was found from a Bollywood movie, therefore it is copyright patent however we

still decided to play it in our trailer.Additionally we put in voiceovers that enhance our trailer, as this

was done for all characters. Most of the characters had done this to portray their character traits in a more stronger way however many of Luke’s voiceovers were done because they were difficult

to hear when originally shot, therefore we put voiceovers on normal shots which looked absolutely great, genuine and of good

quality as it matched.

Soundtrack

Magazine Cover

Masthead

Pug

Cover Lines

Main Image

Title

Barcode

As you can see we have used the original masthead of what Empire actually use. We have placed it at the top of our magazine to make it look like an authentic magazine.

Also we decided to keep it red because we felt it looked like an original Empire magazine that you could find in a store, although we were thinking of making it white at one stage to make it link with the colour scheme of our whole campaign but in the end we stuck with white. Like a real Empire magazine we used the top of ‘M’ of the masthead to add in the date and price of the magazine as this is what they do on a real Empire cover. Also we added the cover line at the top ‘Incredible 2014 Preview Issue...’ which is all capitals in white as almost every Empire magazine has this. We thought we had covered this part of the magazine successfully and are very pleased with it.

We have made sure that we put the main image in the centre of the magazine. This is because of we followed the rule of third, we understood that the context was very convenient as it helped us use a template for to place our image so that all characters are visible with out being blocked by other magazine conventions.

We have also included a pug which we made it grey, we chose to have a random colour so that it stood out just like a real Empire magazine. Then we chosen to use a barcode and place it the high centre left so it doesn’t get in the way.

In addition we added the website behind the image so that you can see only part of it. Plus we decided to add information advertising other films.

At the bottom half of our magazine we knew it that is where we were going to put the title and so we did as you can see it says Ramone as it does on the trailer and poster.Then we put in the cover lines underneath the title and extra information at the bottom of the magazine so that it had not been left empty.

Poster Convention

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The first thing we did was choose a suitable background for our poster. We chose a bright coloured city background that would suit the urban setting of our teaser trailer. Many Thriller posters typically add their setting to their posters to give off a certain atmosphere.

We each selected an image that we felt would suit our characters portrayal in the trailer for the poster like many thriller posters do. Thriller posters typically add their staring actors in poses that suit the personality of the characters they portray.

We then edited the poster background to be more eye catching as well as adding the lines that would divide our characters. There are a number of Thriller posters that have dividing line between each of their featured characters.

We then added a large bold title that stood out like many other posters do to make themselves more eye catching. Thriller posters usually have titles that stand out from the background in terms of colour in order to make it more eye catching.

After adding the individual images, we began fading each of them to make us blend in. We felt this would be a nice effect for the poster as we had seen several Thriller posters previously that had used this technique on its images.

We added the billing block and “Coming Soon” to make the poster seem more genuine. Thriller posters generally have this feature as a method of building momentum of excitement within the potential audience.

We added in a 5 Star review like many posters do to promote the film and make it seem more appealing. It is typical of Thriller films to add in highly favourable reviews in its poster as a method of promoting the film to a potential audience.

This is our final result. It carries many of the key features of typical Thriller posters discussed in previous slides.