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Distribution and publishing
Options:There are multiple options to choose from, when publishing and distributing my magazine.
The traditional publishing house can shift hard copies and assist with advertising clients.‘Ezine’ publishing is a magazine’s online presence, and managing the uploading of content.Smartphone apps are another option, though are more commonly used for newspapers.
Use in the genreMy magazine of inspiration, DIY, began as an ezine, but now distributes monthly hard copies through the Sonic Media publishing company. A bespoke publishing house that only has the responsibility of distributing DIY monthly to a select few locations. Issuu publishes the hard copy online in ezine format, where the whole magazine is availble to view for free on Issuu.com
Use in the genre9 pages of NME is available in ezine format from issuu embedded onto NME.com
The magazine has a large presence online, with Time Inc. managing the website and an app to purchase and read the digital copies of NME.
Use in the genreQ magazine also has an app to read and download digital editions for a fee hosted by Bauer Media.
Bauer Media is also the traditionalPublishing house for Q magazine.
505In light of my research, I will follow the trend of the music genre and have a combination of media institutions to distribute my publication. Firstly, I will ‘repeat’ (Neale) DIY’s model of using an in-house, bespoke publishing company to distribute my product. This is because DIY’s Sonic Media successfully distributes DIY’s hard copy with 40,000 in circulation monthly, (Source diymag.com), which is substantially better than NME’s 20,000 with Time Inc. in 2013. I will also ‘upload’ my copy into ezine format with issuu.com to embed onto my magazine’s site, however will not create an app. This is because my publication would be a new and small magazine with a niche following, digital copies would not be viable with a small audience who prefer to read hard copies than anything else. 505’s presence online will rely strongly on social media like DIY, Q and NME do now for clicks onto the site, and ad revenue to be made, where I can capitalise on music news.
