How effective is the combination of your main product and ancillary texts? The brief was to create and produce the promotional package for a track. The track we chose was “These Streets” by Bastille. We had to create a full length music video with ancillary texts, Digi – Pak for Album and magazine adverts. Through the creation of the video and our print work, we tried to create a cohesive band Image. To do this we had to research the meta narrative and life story up to now of what the band was all about, this included the use of the star image and message the band tries to portray. As far as the print work goes, my job was creating the digi-pak for the album “Bad Blood” to do We used the same font for all the print work which is also familiar to the audience and includes the bands logo of the triangle in the place of the letter ‘A’ The main images were all shots from the music video as we thought this would crate the most cohesion between the different texts and mean the images are recognisable. Liam Bedford 7048
1. How effective is the combination of your main product and
ancillary texts?The brief was to create and produce the promotional
package for a track.The track we chose was These Streets by
Bastille. We had to create a full length music video with ancillary
texts, Digi Pak for Album and magazine adverts. Through the
creation of the video and our print work, we tried to create a
cohesive band Image. To do this we had to research the meta
narrative and life story up to now of what the band was all about,
this included the use of the star image and message the band tries
to portray.We used the same font for all the print work which is
also familiar to the audience and includes the bands logo of the
triangle in the place of the letter A The main images were all
shots from the music video as we thought this would crate the most
cohesion between the different texts and mean the images are
recognisable.As far as the print work goes, my job was creating the
digi-pak for the album Bad Blood to do this I had to research
before hand by doing a print analysis. Through typography, stills
that have been used, and band motifs, I have created a cohesive
piece of work. Liam Bedford 7048
2. How effective is the combination of your main product and
ancillary texts? Dyers (Stars, 1998) critical framework on the
construct of the star image could be applied to our video.Dyer Dyer
brought forward an idea that there were paradoxes in Hollywood
texts of the star; Present and Absent and Ordinary and
Extraordinary. He said that film production uses the star as a tool
to promote their products. This makes his theory relevant to the
music industry e.g. Pop artists are used and sold on their star
image. Our videos main character played by Chris is used as a way
to represent the bands ideas and meta narrative in the video. As
Chris is not portraying or playing the role of the lead singer or
bamd member, the artists are absent, however the genre of the video
and message being portrayed by the band is present in the character
e.g. Getting the best out of life. The character represents an
ordinary person who is in the rat race living a boring and dull
life, however the of the masks and characters in the video
represents the fun and exciting aspect of the band. This is
reinforced by The use of post-production, with the use of colour in
certain aspects of the video. When referencing Dyers work to our
print work, we played on the present and absent styles in our work
Again, e.g. our print work follows the same colour effects and has
hidden characters with identity being Protected.Liam Bedford
7048