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We use persuasive writingto share our point of view
with others.
We want the readerto agree with us!
Letters in a newspaper
Fliers posted through a letterbox
Shopping catalogues
TV, radio and Internet adverts
Holidaybrochures
Billboardsand posters
Bookblurbs
Articles in a magazine Movie trailers
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Lots of different types of writingand media try to persuade us.
Here are some examples:
IntroductionWrite a statement that explainsthe case that you want to argue.
Point 1State your first point and add further details,
explanations, evidence and examples (this is called elaboration).
Point 2State your next point and add some elaboration.
Point 3State your final point and don’t forget the elaboration.
ConclusionRemind the reader of your argument and review your points.
What do you want to the reader to do now?
Here is one way that you could organise your persuasive writing:
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You may only have one or two
points to explain... or you might have
even more!
Rememberto be positive and tell everyone why
you are right!
Point Elaboration
Write a sentence
(or two) to explain your point clearly.
Add more detailsto explain what you mean.
Use facts (evidence) and opinions to give your reasons.
Give examples(use For example or For instance).
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When you are writing your points,don’t forget add elaboration to each one!
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Most types of persuasive writinguse the present tense.
Sometimes, you might needto use other tenses though!
If these plans go ahead, it will be
a disaster!
A similar plan last year
caused chaos!
What are you waiting for?
Buy nowfor 50% off!
Do you think that this is
a good idea?
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Connectives can be used to link ideas and move from
one point to the next.
First Secondly Next Thenbecause
until while
howeverbut
even though
consequentlybesides
despite
At last Finally
Emotive language can be used to make the reader feel emotional... happy, angry, sad (or something else).
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This is a crisis!
These animals are dying out.
Can you really abandon them to live in these
dangerous conditions?
Make your smile sparkle with our
brand new toothpaste!
Our exciting recipe collection is bursting
with delicious desserts!
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We use facts and opinions in persuasive writing.Facts are definitely true - they can be proved.
Opinions are what we think... but we cansometimes make opinions sound like facts!
FACTThe Eiffel Tower is
324m tall.
OPINIONThe Eiffel Tower is the best
place to go in Paris.
FACTBroccoli
is a vegetable.
OPINIONBroccoli tastes
delicious!FACT
Roald Dahl was born in
1916.
OPINIONRoald Dahl wrote funny
books.
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When you are writing, try to involve the reader.Make them think and encourage them to agree with you!
Can you really...? Start now!What are you waiting for?
Surely you agree that...? Do you want...?
Everyone knows that... An intelligent person like yourself...
Do you want to be part of...? Please can you...
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Asking questions is a good way of making your point.You might not expect the reader to actually answer them, but they can think about the issue that you are describing.
Can you really...?
Do you really think...?What would happen if...?
How will your conscience cope if...?Is it really worth...?
Are we expected to...?
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Adverts are a type of persuasive writing. They
try to get us to buy (or do) something using some of
these techniques:
Remember that adverts only tell us the good things and they may exaggerate too!
tasty treats dazzlingincredible
Our new cleaning spray kills 99.9% of all known germs!The latest model goes from 0-60mph in just 4.2 seconds.
greatestcoolest toughest
Don’t miss out on the fun... book your place in the sun! Refreshing like the summer breeze.