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Putting Social Media to work in Information Services

Putting Social Media to work in Information Services

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Social Media Workshop delivered to the Association of Information Managers on issues, challenges, opportunities and good practice from the sector

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Page 1: Putting Social Media to work in Information Services

Putting Social Media to work in Information Services

Page 2: Putting Social Media to work in Information Services

The Web of today

“Web 2.0 has moved beyond hype and become the Web of today -

social, mobile, ambient, volatile, and disruptive.”

The Scholarly Kitchen (2011)

2Flickr Image Capture Queen

Page 3: Putting Social Media to work in Information Services

Always connected…

The technologies we use are increasingly

cloud-based

consumerised

decentralised

Storage in the cloud

Access from any device

… and any location… at any time

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Page 4: Putting Social Media to work in Information Services

Communities of practice

My online contacts are now the way in which I get my

information. They are constantly sending me a stream

of useful stuff, which is personalized to my interests,

based on my choices of who to follow, and who to pay

attention to. So this isn't 'social' in the way that we're

used to thinking of it, it's a hugely influential stream

of data. If I follow you, you influence me, and if you

follow me, I'm influencing you Phil Bradley

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Page 5: Putting Social Media to work in Information Services

The Digital Divide

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It’s between those who know how to

access and distribute information

using new channels

create and mix content

build networks

… and those who don’t

Page 6: Putting Social Media to work in Information Services

Opportunities for Information Services

Timely, targeted delivery of content

Modernise services

Reach new users

Add value for all users

Improve marketing and promotion

6Flickr Image Seattle Public Library

Page 7: Putting Social Media to work in Information Services

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Social Media guide for researchers

“…using social media to

bridge disciplinary

boundaries, to engage in

knowledge exchange with

industry and policy makers,

and to provide a channel for

the public communication of

their research”

Page 8: Putting Social Media to work in Information Services

Challenges

Capacity

Motivating and training staff

Supporting users

Selecting the right tools

Measuring traffic, impact and success

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Flickr Image US Army

Page 9: Putting Social Media to work in Information Services

Barriers

Management

concerns about

inappropriate use

Technical issues

around capacity

and security

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Flickr Image: Prejudice

Page 10: Putting Social Media to work in Information Services

Perceptions

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Hype

Page 11: Putting Social Media to work in Information Services

Sustainability

Platforms disappear

overnight?

Time taken to blog, tweet,

bookmark, measure,

monitor…?

People move on, lose

interest…?

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Page 12: Putting Social Media to work in Information Services

Public and private

Social media can blur blur distinctions distinctions between public and private

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Page 13: Putting Social Media to work in Information Services

Time wasting…Twitpic Image by Jane Bozarth

Page 14: Putting Social Media to work in Information Services

First things first

It’s about the organisation’s goals

and business objectives first,

and how Social Media tools can

deliver those second

not the other way around

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Page 15: Putting Social Media to work in Information Services

Start from the Business Plan

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Can Social Media help you

achieve your goals?

Can you do something new? Or

differently?

What are the cost

implications?

Which tools/ platforms are

appropriate?

Flickr Image: On target

Page 16: Putting Social Media to work in Information Services

Risks

Overvaluing the potential

Underestimating the commitment

Missing the target

Getting it wrong

Doing nothing

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Page 17: Putting Social Media to work in Information Services

Managing Risk

Identify the risks

Assess them

Address them

Review them

Use a Risk Management Framework

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Ampelmann Image Wikipedia

Page 18: Putting Social Media to work in Information Services

The right way to do it

Develop a strategy

Set goals

Choose platforms carefully

Support skills development

Develop a policy and guidelines

Be consistent across platforms

Communicate internally

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Page 19: Putting Social Media to work in Information Services

The Five Ways Companies Organize for Social Business - Jeremiah Owyang

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What will work in your organisation?

Page 20: Putting Social Media to work in Information Services

Stages of changeProcess of Transition diagram John Fisher (2003)Source: Business Balls

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Page 21: Putting Social Media to work in Information Services

Tools, Technologies and Platforms

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Page 22: Putting Social Media to work in Information Services

Connections to…

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Page 23: Putting Social Media to work in Information Services

Connections to …

RSS feeds

Aggregators

Bookmarks

Slideshare

YouTube

Podcasts

Wikis

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Page 24: Putting Social Media to work in Information Services

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“Many of the technologies we deal with are

residential platforms, meaning that it’s hard

to see their real benefits until you’ve lived there

for a while…

It’s simple to sign up for a new tool, but it takes

time and effort to make good use of it.”

JISC Web2Practice

Page 25: Putting Social Media to work in Information Services

RSS feeds

A format for regularly updating web content

Users stay current by subscribing to feeds

Web pages deliver content by incorporating a feedburner.

Updates are automatically delivered without having to visit websites.

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Page 26: Putting Social Media to work in Information Services

Twitter

Reaches a wide audience quickly at low cost

Disseminates information

Builds networks

Spreads innovation

Flickr Image: Not getting involved

Drives traffic

to websites

Page 27: Putting Social Media to work in Information Services

Use Twitter for…

Updates

Alerts

Announcements

Links

Event Amplification

Research

Marketing

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Page 28: Putting Social Media to work in Information Services

Social networks

Build audiences

Make you visible

Engage with people

Support advocacy

Reach people fast

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Flickr Image: Join our team/

Economies of scale

Page 29: Putting Social Media to work in Information Services

Use Social Networks for…

Networking

Discussions

Links

Marketing

Updates

Announcements

Events

Campaigns29

Page 30: Putting Social Media to work in Information Services

Blogs

The place to come for

authoritative information

new thinking

good practice

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Flickr Image: Rosie the Blogger/

Upyour

profile

Page 31: Putting Social Media to work in Information Services

Use blogs for…

Sharing news and content

Publishing

Forums for discussion, reflection

Delivering training

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Blogger

Tumblr

Page 32: Putting Social Media to work in Information Services

Use Wikis for…

Sharing knowledge

Aggregating content

Peer review

Supporting best practice

Team working

Reference queries

Collaborative editing of web content and structure by users

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Page 33: Putting Social Media to work in Information Services

Start pages

Create your own

information portal with

links to resources,

databases, news.

Aggregate content and

make it accessible to

your users.

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Page 34: Putting Social Media to work in Information Services

Library Thing

Small libraries and

information services use

LibraryThing for Libraries to

catalogue resources, list

new titles, recommend

resources

And can deliver services to

users via mobile apps

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Page 35: Putting Social Media to work in Information Services

Use photo sharing for…

Sharing images

Sourcing images

Accessing archives

Crowdsourcing information

Publicity

Marketing

Event amplification

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Page 36: Putting Social Media to work in Information Services

… a thousand words

Never use images without

permission.

Look for images with a

Creative Commons license.

Stick to FlickrCC or

Flickr Creative Commons

36

flickrcc.bluemountains.net

ALWAYS check copyright

Attribution link

Page 37: Putting Social Media to work in Information Services

Video content

Lectures, courses, conferences, tutorials from

universities, libraries, museums, professional

bodies, organisations and individuals

Page 38: Putting Social Media to work in Information Services

Podcasts

Audio and video to download

Lectures, interviews, webinars, archive recordings…

Via iTunes or other feeds

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Page 39: Putting Social Media to work in Information Services

Presentations online

Presentations from any event can be uploaded, stored, searched and accessed

some with audio tracks

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Page 40: Putting Social Media to work in Information Services

Conferences for free

Watch the presentations, hear the soundtrack, watch the video stream, get the reactions on Twitter and the blogs.

Courses, conferences, events happening now, last week or last year

Anywhere in the world

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Page 41: Putting Social Media to work in Information Services

Discussions onlineExplain what you do

41

Interviews with innovators, leaders and practitioners.

Panel discussions on current trends, issues and developments.

Flickr Image:Studio Lights

Page 42: Putting Social Media to work in Information Services

Use Social Bookmarks for…

Archiving content

Accessing content

Finding content

Organising and

sharing content

Promoting

resources

DiigoDelicious

42

Bookmarks for this presentation are on Diigo

Page 43: Putting Social Media to work in Information Services

Curation – the next step

Social Media and Political Activism

Digital Media Literacy for Parents

Addressing information

overload by sorting out the

good stuff from the bad,

picking out the best and

putting it into some sort of

context then publishing it.

Page 44: Putting Social Media to work in Information Services

Running an event

Event website on Tumblr

Bookings on Eventbrite

Promoted on Twitter

Programme /reports on Wikispaces

Sponsorship via PayPal

Event coverage on Twitter

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#libcampuk11

Many who came blogged

about the event

afterwards

Page 45: Putting Social Media to work in Information Services

Creating digital resources

JISC Digital Media

Advice on creating and using digital media

Page 46: Putting Social Media to work in Information Services

23 Things

Social media training for librarians (and others) delivered by social media.

Licensed under Creative Commons and available to any organisation to adapt.

In-house versions developed by all kinds of libraries and educational bodies.

23 Things for Professional Development takes the 23 Things model further

FreeAccessibl

eOnlineSelf-

paced

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Page 47: Putting Social Media to work in Information Services

Examples from the Library and Information sector

Up and Running

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Page 48: Putting Social Media to work in Information Services

Health Libraries

Team Knowledge Update

Information services from Shrewsbury and Telford Health Libraries via Netvibes

Knowledge Source

Regular blog with news, links and access to content

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Page 49: Putting Social Media to work in Information Services

Connect with national resources

US National Library of

Medicine

provides access via Twitter,

Facebook, RSS feeds and e-

mail lists. Based at the US

National Institutes of

Health, it is the world’s

largest medical library. 49

Page 50: Putting Social Media to work in Information Services

Health Information

HL Wiki Canada

An open, freely-accessible wiki

with entries about health

librarianship, social media and

current information technology

topics relevant to the provision

of health information. 50

Page 51: Putting Social Media to work in Information Services

Sharing research

Research Information Network

disseminates information on resources, events and news via its feeds

and also uses Facebook, Twitter and Delicious

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Page 52: Putting Social Media to work in Information Services

Law LibrariesCity Law School has developed two versions of Lawbore to communicate with users

Lawbore Professional and Lawbore Hub

Page 53: Putting Social Media to work in Information Services

Library portal

Dublin City Public Library uses social media tools extensively and aggregates its content on Netvibes, providing comprehensive access to content, events, services and news.

Page 54: Putting Social Media to work in Information Services

Small is beautiful

Orkney Library

has two branch libraries

and two mobile libraries

… and two blogs, is on

Facebook, Twitter, has

an online reading group

and a Talking

Newspaper podcast.54

Page 55: Putting Social Media to work in Information Services

Flickr image Matt Hamm

It’s a whole new world

Explore

Experiment

Use what’s useful

Dump what’s not

Take it seriously

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Page 56: Putting Social Media to work in Information Services

Last but not least …

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Page 57: Putting Social Media to work in Information Services

Attribution – Share Alike License

Twitter @Anne6fy

Bookmarks http://www.diigo.com/list/annepeoples/aim-2011

Slideshare http://www.slideshare.net/apeoples

This presentation is available to

reuse or adapt as long as credit

is given to the author.

http://creativecommons.org/

licenses/by-sa/3.0/