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Social Media Workshop delivered to the Association of Information Managers on issues, challenges, opportunities and good practice from the sector
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Putting Social Media to work in Information Services
The Web of today
“Web 2.0 has moved beyond hype and become the Web of today -
social, mobile, ambient, volatile, and disruptive.”
The Scholarly Kitchen (2011)
2Flickr Image Capture Queen
Always connected…
The technologies we use are increasingly
cloud-based
consumerised
decentralised
Storage in the cloud
Access from any device
… and any location… at any time
3
Communities of practice
My online contacts are now the way in which I get my
information. They are constantly sending me a stream
of useful stuff, which is personalized to my interests,
based on my choices of who to follow, and who to pay
attention to. So this isn't 'social' in the way that we're
used to thinking of it, it's a hugely influential stream
of data. If I follow you, you influence me, and if you
follow me, I'm influencing you Phil Bradley
4
The Digital Divide
5
It’s between those who know how to
access and distribute information
using new channels
create and mix content
build networks
… and those who don’t
Opportunities for Information Services
Timely, targeted delivery of content
Modernise services
Reach new users
Add value for all users
Improve marketing and promotion
6Flickr Image Seattle Public Library
7
Social Media guide for researchers
“…using social media to
bridge disciplinary
boundaries, to engage in
knowledge exchange with
industry and policy makers,
and to provide a channel for
the public communication of
their research”
Challenges
Capacity
Motivating and training staff
Supporting users
Selecting the right tools
Measuring traffic, impact and success
8
Flickr Image US Army
Barriers
Management
concerns about
inappropriate use
Technical issues
around capacity
and security
9
Flickr Image: Prejudice
Perceptions
10
Hype
Sustainability
Platforms disappear
overnight?
Time taken to blog, tweet,
bookmark, measure,
monitor…?
People move on, lose
interest…?
11
Public and private
Social media can blur blur distinctions distinctions between public and private
12
Time wasting…Twitpic Image by Jane Bozarth
First things first
It’s about the organisation’s goals
and business objectives first,
and how Social Media tools can
deliver those second
not the other way around
14
Start from the Business Plan
15
Can Social Media help you
achieve your goals?
Can you do something new? Or
differently?
What are the cost
implications?
Which tools/ platforms are
appropriate?
Flickr Image: On target
Risks
Overvaluing the potential
Underestimating the commitment
Missing the target
Getting it wrong
Doing nothing
16
Managing Risk
Identify the risks
Assess them
Address them
Review them
Use a Risk Management Framework
17
Ampelmann Image Wikipedia
The right way to do it
Develop a strategy
Set goals
Choose platforms carefully
Support skills development
Develop a policy and guidelines
Be consistent across platforms
Communicate internally
18
The Five Ways Companies Organize for Social Business - Jeremiah Owyang
19
What will work in your organisation?
Stages of changeProcess of Transition diagram John Fisher (2003)Source: Business Balls
20
Tools, Technologies and Platforms
21
Connections to…
22
Connections to …
RSS feeds
Aggregators
Bookmarks
Slideshare
YouTube
Podcasts
Wikis
23
24
“Many of the technologies we deal with are
residential platforms, meaning that it’s hard
to see their real benefits until you’ve lived there
for a while…
It’s simple to sign up for a new tool, but it takes
time and effort to make good use of it.”
JISC Web2Practice
RSS feeds
A format for regularly updating web content
Users stay current by subscribing to feeds
Web pages deliver content by incorporating a feedburner.
Updates are automatically delivered without having to visit websites.
25
Reaches a wide audience quickly at low cost
Disseminates information
Builds networks
Spreads innovation
Flickr Image: Not getting involved
Drives traffic
to websites
Use Twitter for…
Updates
Alerts
Announcements
Links
Event Amplification
Research
Marketing
27
Social networks
Build audiences
Make you visible
Engage with people
Support advocacy
Reach people fast
28
Flickr Image: Join our team/
Economies of scale
Use Social Networks for…
Networking
Discussions
Links
Marketing
Updates
Announcements
Events
Campaigns29
Blogs
The place to come for
authoritative information
new thinking
good practice
30
Flickr Image: Rosie the Blogger/
Upyour
profile
Use blogs for…
Sharing news and content
Publishing
Forums for discussion, reflection
Delivering training
31
Blogger
Tumblr
Use Wikis for…
Sharing knowledge
Aggregating content
Peer review
Supporting best practice
Team working
Reference queries
Collaborative editing of web content and structure by users
32
Start pages
Create your own
information portal with
links to resources,
databases, news.
Aggregate content and
make it accessible to
your users.
33
Library Thing
Small libraries and
information services use
LibraryThing for Libraries to
catalogue resources, list
new titles, recommend
resources
And can deliver services to
users via mobile apps
34
Use photo sharing for…
Sharing images
Sourcing images
Accessing archives
Crowdsourcing information
Publicity
Marketing
Event amplification
35
… a thousand words
Never use images without
permission.
Look for images with a
Creative Commons license.
Stick to FlickrCC or
Flickr Creative Commons
36
flickrcc.bluemountains.net
ALWAYS check copyright
Attribution link
Video content
Lectures, courses, conferences, tutorials from
universities, libraries, museums, professional
bodies, organisations and individuals
Podcasts
Audio and video to download
Lectures, interviews, webinars, archive recordings…
Via iTunes or other feeds
38
Presentations online
Presentations from any event can be uploaded, stored, searched and accessed
some with audio tracks
39
Conferences for free
Watch the presentations, hear the soundtrack, watch the video stream, get the reactions on Twitter and the blogs.
Courses, conferences, events happening now, last week or last year
Anywhere in the world
40
Discussions onlineExplain what you do
41
Interviews with innovators, leaders and practitioners.
Panel discussions on current trends, issues and developments.
Flickr Image:Studio Lights
Use Social Bookmarks for…
Archiving content
Accessing content
Finding content
Organising and
sharing content
Promoting
resources
DiigoDelicious
42
Bookmarks for this presentation are on Diigo
Curation – the next step
Social Media and Political Activism
Digital Media Literacy for Parents
Addressing information
overload by sorting out the
good stuff from the bad,
picking out the best and
putting it into some sort of
context then publishing it.
Running an event
Event website on Tumblr
Bookings on Eventbrite
Promoted on Twitter
Programme /reports on Wikispaces
Sponsorship via PayPal
Event coverage on Twitter
44
#libcampuk11
Many who came blogged
about the event
afterwards
Creating digital resources
JISC Digital Media
Advice on creating and using digital media
23 Things
Social media training for librarians (and others) delivered by social media.
Licensed under Creative Commons and available to any organisation to adapt.
In-house versions developed by all kinds of libraries and educational bodies.
23 Things for Professional Development takes the 23 Things model further
FreeAccessibl
eOnlineSelf-
paced
46
Examples from the Library and Information sector
Up and Running
47
Health Libraries
Team Knowledge Update
Information services from Shrewsbury and Telford Health Libraries via Netvibes
Knowledge Source
Regular blog with news, links and access to content
48
Connect with national resources
US National Library of
Medicine
provides access via Twitter,
Facebook, RSS feeds and e-
mail lists. Based at the US
National Institutes of
Health, it is the world’s
largest medical library. 49
Health Information
HL Wiki Canada
An open, freely-accessible wiki
with entries about health
librarianship, social media and
current information technology
topics relevant to the provision
of health information. 50
Sharing research
Research Information Network
disseminates information on resources, events and news via its feeds
and also uses Facebook, Twitter and Delicious
51
Law LibrariesCity Law School has developed two versions of Lawbore to communicate with users
Lawbore Professional and Lawbore Hub
Library portal
Dublin City Public Library uses social media tools extensively and aggregates its content on Netvibes, providing comprehensive access to content, events, services and news.
Small is beautiful
Orkney Library
has two branch libraries
and two mobile libraries
… and two blogs, is on
Facebook, Twitter, has
an online reading group
and a Talking
Newspaper podcast.54
Flickr image Matt Hamm
It’s a whole new world
Explore
Experiment
Use what’s useful
Dump what’s not
Take it seriously
55
Last but not least …
56
Attribution – Share Alike License
Twitter @Anne6fy
Bookmarks http://www.diigo.com/list/annepeoples/aim-2011
Slideshare http://www.slideshare.net/apeoples
This presentation is available to
reuse or adapt as long as credit
is given to the author.
http://creativecommons.org/
licenses/by-sa/3.0/