Push Theory of Media Effect

Accessibility

Media Attributes

High

Low

Network attributes

Diffused

Concentrated

Social Practices

Equalized

Hierachicalized

Cultural Values

Egalitarianism

Elitism

Privacy

Media Attributes

High

Low

Network attributes

Segmented

Connected

Social Practices

Closed

Opened

Cultural Values

Privatism

Publicism

Fidelity

Media Attributes

High

Low

Network attributes

Iconic

Symbolic

Social Practices

Sensualized

conceptualized

Cultural Values

Realism

Idealism

Volume

Media Attributes

High

Low

Network attributes

Unconstrained

Constrained

Social Practices

Hedonized

Economized

Cultural Values

Hedonism

Asceticism

Velocity

Media Attributes

High

Low

Network attributes

Dialogic

Monologic

Social Practices

Democratized

Centralized

Cultural Values

Deliberatism

Authoritarianism

Range

Media Attributes

High

Low

Network attributes

Extensive

Intensive

Social Practices

Diversified

Simplified

Cultural Values

Pluralism

Monism

Persistence

Media Attributes

High

Low

Network attributes

Additive

Substitutive

Social Practices

Historicized

Ritualized

Cultural Values

Temporalism

Eternalism

Searchability

Media Attributes

High

Low

Network attributes

Mapped

Unmapped

Social Practices

Amateurized

Professionalized

Cultural Values

Individualism

Collectivism

The Effects of Speech

Accessibility

Medium Attribute - High

Network Attribute -Diffused

Social Practices -Equalized

Cultural Values -Egalitarianism

Privacy

Medium Attribute - Low

Network Attribute -Connected

Social Practices -Opened

Cultural Values -Publicism

Fidelity

Medium Attribute - Low

Network Attribute -Symbolic

Social Practices -Conceptualized

Cultural Values -Idealism

Volume

Medium Attribute - Low

Network Attribute -

Constrained

Social Practices -Economized

Cultural Values -Asceticism

Velocity

Medium Attribute - High

Network Attribute –

Dialogic

Social Practices -Democratized

Cultural Values -Deliberativism

Range

Medium Attribute - Low

Network Attribute -Intensive

Social Practices -Simplified

Cultural Values -Monism

Persistence

Medium Attribute - Low

Network Attribute -

Substitutive

Social Practices -Ritualized

Cultural Values -Eternalism

Searchability

Medium Attribute - High

Network Attribute -Mapped

Social Practices -Amateurized

Cultural Values -Individualism

The effect of writing

Accessibility

Medium Attribute - Low

Network Attribute -

Concentrated

Social Practices -Hierarchicalized

Cultural Values -Hierarchicalism

Privacy

Medium Attribute - High

Network Attribute -Segmented

Social Practices -Closed

Cultural Values -Privatism

Fidelity

Medium Attribute - Low

Network Attribute -symbolic

Social Practices -Abstracted

Cultural Values -Idealism

Volume

Medium Attribute - Low

Network Attribute -

Constrained

Social Practices -Economized

Cultural Values -Asceticism

Velocity

Medium Attribute - Low

Network Attribute -Monologic

Social Practices -Centralized

Cultural Values -Authoritarianism

Range

Medium Attribute - High

Network Attribute -Extensive

Social Practices -Diversified

Cultural Values -Pluralism

Persistence

Medium Attribute - High

Network Attribute -Additive

Social Practices -Historicized

Cultural Values -Temporalism

Searchability

Medium Attribute - Low

Network Attribute -Unmapped

Social Practices -Professionalized

Cultural Values -Collectivism

The effect of Print

Accessibility

Medium Attribute - Moderate

Network Attribute -Diffused

Social Practices -Equalized

Cultural Values -Egalitarianism

Privacy

Medium Attribute - Moderate

Network Attribute -Segmented

Social Practices -Closed

Cultural Values -Privatism

Fidelity

Medium Attribute –Low/High

Network Attribute –Symbolic/Iconic

Social Practices –Abstracted/Sensualized

Cultural Values –Idealism/Realism

Volume

Medium Attribute - High

Network Attribute -

Unconstrained

Social Practices -Hedonized

Cultural Values -Hedonism

Velocity

Medium Attribute - High

Network Attribute -Monologic

Social Practices -Centralized

Cultural Values -Dictatorism

Range

Medium Attribute - High

Network Attribute -Extensive

Social Practices -Diversified

Cultural Values -Pluralism

Persistence

Medium Attribute - High

Network Attribute -Additive

Social Practices -Historicized

Cultural Values -Temporalism

Searchability

Medium Attribute - Low

Network Attribute -Unmapped

Social Practices -Professionalized

Cultural Values -Collectivism

The effect of Audiovisual Media

Accessibility

Medium Attribute –Low (Send)/ High

(Receive)

Network Attribute –Concentrated (Send)

Diffused (Receive)

Social Practices –Hierarchicalized (Send)

/ Equalized (Reciver)

Cultural Values –Elitism (Send) / Egalitarianism

(Receive)

Privacy

Medium Attribute –Low (Send) / High

(Receive)

Network Attribute –Connected (Send)

Segmented (Receive)

Social Practices –Open (Send) /Closed

(Receive)

Cultural Values –Publicism (Send)/

Privatism (Receive)

Fidelity

Medium Attribute – High

Network Attribute –

Iconic

Social Practices – Sensualized

Cultural Values – Realism

Volume

Medium Attribute - High

Network Attribute -

Unconstrained

Social Practices -Hedonized

Cultural Values -Hedonism

Velocity

Medium Attribute - Low

Network Attribute -Monologic

Social Practices -Centralized

Cultural Values -Authoritarianism

Range

Medium Attribute - High

Network Attribute -Extensive

Social Practices -Diversified

Cultural Values -Pluralism

Persistence

Medium Attribute - High

Network Attribute -Additive

Social Practices -Historicized

Cultural Values -Temporalism

Searchability

Medium Attribute - Low

Network Attribute -Unmapped

Social Practices -Professionalized

Cultural Values -Collectivism