Publishing houses research

Magazines published

IPC Media publish a wide range of magazines from web user which is a computing magazine to look which is a basic celebrity gossip magazine, as you can see it covers a wide range of different genres.

Some other magazines IPC publish are: NME, country life, TV times, Marie Claire, loaded, golf

Market share

IPC media produces over 85 iconic media brands, with their print brands alone reaching almost 2 thirds of uk women and 44% of the uk men – this is almost 27 million uk readers every single month

IPC’s diverse print and digital portfolio offers something for each and everyone such as a main focus and three audiences men, women and upmarket women.

Brand identity

IPCs brand identity is a very diverse publishing lower brow magazines such as pick me up and TV times.

This opens IPCs doors to a number od social groups, age ranges and class variations.

Company size

IPC media have one main head office based in London although they have seven other office locations in Manchester, Dorset, Derbyshire, Lincolnshire and Berkshire

I don’t think these would be ideal to publish my magazine a I have already said that I want my magazine to be a higher brow when being publishing such as vogue or Q.

About Condé Nast

Condé Nast is home to some of the world's most celebrated media brands, including Vogue, Glamour, GQ, GQ Style, Vanity Fair, Love, Tatler, House & Garden, The World of Interiors and Wired.

Condé Nast Quick Facts 128 magazines defining style and modern living for more than 145 million readers.

115 websites engaging more than 100 million unique users.Condé Nast is split into two divisions, Condé Nast US and Condé Nast International.

Condé Nast US publishes 18 consumer magazines, 4 business-to- business publications, 27 websites and more than 30 apps for mobile and tablet devices.

Condé Nast International operates across 24 markets with 3,800 staff. It publishes 110 magazines with an average issue circulation nof 14.2 million copies, 55 million readers, 119,000 advertising and 180,000 editorial pages a year.

Condé Nast International alone has more than 85 websites attracting 50 million users and 418 million page impressions a month, and over 70 apps have been released across Apple, Android and BlackBerry platforms to date.

Condé Nast International has in the past two years launched 14 new magazines and 23 websites including Love (UK), Wired (Italy and UK), Glamour (Bulgaria), Vogue (Turkey), and GQ (China and Brazil)

My magazine would fit in this publishing house because of the higher market it offers and due to the fact it has a space when it comes to the music industry my magazine could potentially fill the gap.

Bauer Media connects and engages 19 million consumers every week with the most influential brands in the UK. The value of our in-depth understanding of these audiences is reflected in our unrivalled research initiatives. Bauer Media is in a unique position to be able to deliver ground-breaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.