1. Psychology in Advertising Rafaa Khiari Tunis Business School 2011/2012

2. Outlines :Introduction Advertising techniquesThe Neuro-marketingthe ethicality of neuro-marketingBibliography 3. introduction Advertising is the way a business pays to have itsproducts or services communicated to the publicwith the intention of stimulating sales. And by knowing about customer psychology wecan make this process more easier . 4. Advertising power Advertising use many techniques that focus on ourpsychological weakness such as : Appealing image : 5. Snob appeal :To make customer feel part of an elite group, luxuriousand glamorous life style. Self-preservation : 6. The sex-appeal or(Sexual attractiveness) PATRIOTISM : using ourlove of the country 7. Humanity side targeting : 8. Did advertising techniques stop here ? 9. Neuro-marketingWhere Brain Science and Marketing Meetits a new marketing field which study customer brainreaction face of an product or service. 10. Neuro-marketing The Mechanism :Researchers use technologies such as functional magneticresonance imaging (fMRI) to measure changes in activity in parts ofthe brain. 11. The ethicality matters: Brain spy and control Be dependent on (a slave) : 12. The top rated commercial this week on the internet 13. biblioagraphy http://stevepepple.wordpress.com/ http://neuromarketing.ning.com/ http://en.wikipedia.org/wiki/Neuromarketing http://www.foothilltech.org/rgeib/english/media_lit http://eracy/advertising_techniques.htm http://public.wsu.edu 14. I hope that you enjoyed the presentation Thanks for your attendance Berber ;)