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1,500+ Institutions Building on SCVNGRAnd growing quickly!
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Social Layer ConnectionsLast decadeAll about connectionsFacebook’s Open GraphConstruction is over
The Decade of Games
Game Layer InfluenceNext decadeAll about influenceNo set foundationsConstruction has just begun (and we’ll all be involved)
How do I play?It’s very easy, very quick and very fun.
Go places.
Do challenges.
Earn points!
How it worksThe SCVNGR player experience, start-to-reward!
Go to a place Do branded challenges there
Earn points and unlock badges
Share with friends Unlock a reward Show screen to redeem reward!
LOCATION
GAMING
SOCIAL
MOBILE
LOCATIONdrive consumers from social &
mobile into action
SCRIPTED BY BRANDControl and shape
consumer experiences
REACH & SCALEPresence on millions of devices and at locations Leverage social
media to amplify
ENGAGEMENTleverage the power of game
dynamics to influence consumers
RESULTScrafted and aimed to brand goals
Merges social, mobile and game to motivate, engage and sellTrends to be captured by brands
Colleges & Universities
Examples
Orientation Alumni
Athletics Admissions
+ casual adoption & everything else in between
SCVNGR @ Boston University
““Kenneth Elmore
Dean of Students @ Boston University
I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community.
Events
@Orientation
@Athletics
Campus Tours
Introduce Campus Traditions & Culture
@Alumni
Everyday
Students Share Their Stories with Friends
