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Protobaking by Dan Rockwell
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bigkittylabs.com
Dan RockwellChief idea Guytwitter: @floozyspeakcontact: [email protected]
Startup Weekend Columbus 2011
lifetime futurist11 years working in user experience3 years in making stuff fast
if you want to believe, build something, a pitch deck is crap
a protobake is functional code example of something you want to make on a MVP level to help faciliate conversation between you, your customer, team and investors.
2009 today
7 concepts made for lextant
10 concepts made for ourselves
16 concepts made for startups
33 concepts in 3 years
1 concept a month
protobaking
STATE OF BAKING
everyones baking
pivots are OK
SPEED is KING
varied platform
over design
paranoid noobs
WAR on talent
hall of assumptions
the good the bad
SPEED is FRIEND
ENEMIES OF SPEED
perfection
crappy communication
entering the valley of meh
losing your user frame of reference
over design
over organize
building on a fault line
not focusing on cash
I AM THE UNMET NEED
I CAN RELATE TO THE UNMET NEED
I BET THEY’D DIG THIS
THE TREND/GUT TELLS ME THERE’S SOMETHING HERE
STARTUPS ARE
EMOTIONAL
ART OF INTEREST
NO ONE WANTS TO MISS OUT ON ALL NATURAL, DOWN HOME, HONEST TO GOD,HELL YES ITS IN MY PANT$
TRACTION.
YOUR CONFIDENCE IN TRACTION THATS BACKED BY EVIDENCE IS
YOUR GREATEST BARGAINING CHIP TOWARD LEVERAGED INVESTMENT
MEASURE EVERYTHING
5 WAYS TO BE REALLY INTERESTING
1, SOLVE A PASSIONATE, BIG FISH, IN YOUR FACE, COME TO JESUS PROBLEM
OR IMPROVE AN IDEA BY 5%
2, WORK YOUR ASS OFF TALK TO YOUR CUSTOMERS
3, DELIVER ON THE PROMISE, TELL STORIES
4, BAD ASS TECHNOLOGYFAKED OR OTHERWISE
5, EVOKE OPPORTUNITY
build a bizexperiments rule
THE FRANKEN CUP
RESOURCES
