PROPOSAL Jessica Southgate

I have decided to create a magazine which features a few different genres but mainly indie, rock, and alternative. I have chosen this style of magazine as I believe it will be popular amongst many different people rather than just one group. This will increase the target audience and more people would buy the magazine as their would be more of a range of artists. I would like my magazine to be similar to Q as this is a very popular magazine and features the same genres as mine would. The purpose of my magazine is mainly to inform music fans of the latest news in the industry and on upcoming tours, albums, singles etc. Although I also want it to include older artists and bands like Q does.

OVERVIEW

TARGET AUDIENCE My primary audience would be the people who buy magazines every week, the magazine would be aimed at 16-30 year olds of both genders who enjoy going to festivals and concerts. Also, generally younger people care more about what is going on in the music industry and would want to keep up with their favourite artists and bands.

My secondary audience would be the older generation as I would like to include older artists in my magazine and not just all new things. People over 30 who collect magazines would enjoy my magazine as there would be limited editions with whole magazines based on just one artists, which could be worth a lot of money if they were kept for a long time.

FREQUENCY I would like to produce my magazine monthly because I believe this would give it a more professional vibe. Also this would allow the producers more time to actually make the magazine and it would have a lot more content than if it was published weekly as obviously more things happen in a month than in a week. A month would give us more time to produced a more structured, detailed magazine with many different features.

CONTENT In my magazine I would include articles with many well-known artists and bands but also new, up and coming bands to make it more interesting. I also want to include lots of different shots of the artists included in my magazine to help the audience identify more with them.

I would also like to include weekly features such as “top 25 songs of the month,” quizzes and competitions where you can win tickets to gigs and festivals.

Also whenever big festivals such as Glastonbury or Reading and Leeds are on, I would like to have a limited edition version of the magazine which just includes pictures and interviews with the line up.