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Magazine Construction

Property Magazine Construction

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Page 1: Property Magazine Construction

Magazine Construction

Page 2: Property Magazine Construction

Final cover page draftA listings

subheading

IMAGE

MAIN COVER LINE

Page 3: Property Magazine Construction

Final content page draftCONTENTS

Page 4: Property Magazine Construction

Final double spread draft

4 million satisfaction

IMAGE

IMAGE

IMAGE

IMAGE

TEXT

TEXT

TEXT

TEXT

text

text

Page 5: Property Magazine Construction

Photo-shoot planning• Equipment: 1. Camera 2. Tripod3. 2x Memory card4. 1x Battery charger5. 2x Batteries 6. Lighting

Props 1. Flowers2. Candles3. Fruit4. Sculptures5. Pictures

Cast:1. Svjetlana Cirovic/ 063244776

Crew:1. Srdjan Vasic/ 0632269882. Alexandra Cirovic/ 0631126198

Location:1. Serbia/Belgrade/Senjak Kacanskog17a

Makeup:1. Foundation2. Blush3. Mascara4. Lip gloss

Parking:two parking spaces available at designated building parking

Page 6: Property Magazine Construction

Photo Shoot

Page 7: Property Magazine Construction

Photo Shoot 2

Page 8: Property Magazine Construction

Pictures to be used in magazine

design

Cover

Double Spread

Double Spreadcontent

Page 9: Property Magazine Construction

Front Cover Design Step by Step

Page 10: Property Magazine Construction

Front Cover Design Step by Step

Page 11: Property Magazine Construction

Front Cover Initials1 2

In cover no. 1 I tried various of fonts and colors mixed. I wanted to use gold because of the golden sculpture above the fire place, however later, I did not like it because it looked cheap and kitschy which a serious magazine as real estate shouldn’t be. I kept some gold in the final version

But in a different place, I did not like how the ‘Old but Gold’ slogan fitted the space between the sculpture and the fire place. On the cover no 2. I moved the ‘extra’ word to the left because it is less crowded on the right side then. The main cover line on the left image with the ‘metal look’ did not really fit with other warm colors. I decided to reduce the size of the ‘Belgrade properties’ on the left image because it was just too big.

Page 12: Property Magazine Construction

Final Front CoverI came up with this name and I liked it because there is no existing magazine with this name nor this font which is the ‘Blade Runner’. I wanted something unique, eye-catchy yet formal.

This is the strapline that contains information such as the website, issue month and the price.

Since it is a formal magazine the fonts should be kept simple and even better if san-serif unless you really want some cover line to stand out, ex: main cover line. Most of the cover lines are black because the main image itself is very vibrant and vivid.

Main cover line is in serif font because I wanted it to pop out and to be distinguished from other cover lines which are pretty plane. It is black because I had to make sure not to go overboard with the colors.

I really wanted the pop of gold because it would match the sculpture above the fire place and it would disturb the ordinariness.

Main image is very vivid and vibrant yet luxurious which is the point of this magazine. I purposely put the cover image to be the interior of the apartment that is in the main story instead of the building because buildings are not very attractive to people as much as villas or luxurious interior.

I moved this cover line here because this space felt very empty to me. It fulfills it better.

Page 13: Property Magazine Construction

Content page initialsI wanted the content to be a bit less plain as the cover was because I wanted the effort to be seen. The content page 1 is too childish and there is a big lack of subtleness.The title ‘Content’ is something that would definitely reject the customers if seen. In the content page 2 the problem is the amount of fonts. There are more than 5 types of fonts and that is not desirable for a real estate magazine. The main story ‘ 4 million apartment’ is the most important sub heading and yet it is very plain and unnoticeable.

1

2

Page 14: Property Magazine Construction

Final content pageThe images are important for content pages because it helps the customer orient better and attract them even more to buy the magazine. The photos were chosen carefully and the middle one is the original image of my photo-shoot. The page number is very

important, it is why content pages exist, because customers sometimes want to read something first or just certain things that is why they need page numbers to spare them loosing time while going through the magazine trying to find the article.Basic information about

who is the creative director, publisher, executive editor, producer etc. it is important because it gives credit to people that were involved in making the magazine.

The heading is in red because it labels what that page is for and to make the design look better. It must distinguish from other subheadings that is why I have put a line under.The main subheading is the cover story and it needs to be the biggest and the one that catches your eye because it is most probable that the customer will want to read that article first. That is why I used black and bold effects.

Logo images of the companies that helped this magazine be published and produced.

Page 15: Property Magazine Construction

Double spread InitialThis is the initial double spread page made in order to see what suits better. Here the masthead is very elegant and it does not really go with the whole design of the magazine especially that the real estate magazines are very subtle and plain. The image of the owner is a good touch but unnecessary. On the other hand it can be dangerous to expose it.

Page 16: Property Magazine Construction

DOUBLE SPREAD FINALThe masthead is In serif font because san serif would look too effortless and that is not something that looks good in a luxury property magazine.

The gray background is grey so it adds a bit of dynamic and so that is not too plain.

The text is in times new roman font so it gives the sense of seriousness and prestige because that is what times new roman is.

The images are the most important part because most of the readers will only look at the images in order to get the reader interested. The images need to be professional because this is the main article and the photos are original.

This is the page number, it is necessary because people need to orient.