Traditional promotional methods:

Traditional promotional methods are important to appeal to the older target audience of my magazine - men from the ages of 20-34. I intend to promote my magazine using a variation of different traditional methods including TV, radio, newspapers, magazines as well as advertising on buses and billboards.

A prime example of traditional promotional methods is buses and billboards. Buses are very effective as they are very large in size and travel around through different cities and towns immediately catching the audience’s eye while walking or driving past. As my target audience is aimed primarily at men who are full time working bus advertisements will play an essential part as the public witnesses public transport everyday – on the way to work or shopping in the street. Following the promotional method of buses, I will also involve billboards as they are very big and are presented to be in high traffic areas all over the country. I also plan on including advertisements on bus shelters as well as on the underground/tube. This will involve escalator advertisements as well as large adverts displayed on platforms of stations as well as on the train itself. I believe this will help my magazine to gave more interest and increase the circulation and readership of the magazine.

Another way of promoting my magazine is through television and radio advertising. I will include adverts featuring my magazine on TV to engage the reader and want them to read my magazine. Considering the audience of my magazine is targeted at older readers I believe TV advertisement is a good way to get them involved as after work or on the weekends they will want to sit down and relax while watching TV. Furthermore, the primarily target audience is men and they therefore like to watch football on TV, so having adverts in between will attract their attention and invite them in. As addressed in my proposal, I will also include my own radio station. This will appeal to my target audience as when they are driving in to work they can tune in to the radio station and listen to the latest celebrity gossip, news about the next edition of TMM as well as interviews with star artists relating to my pop/rock genre.

Finally, I will place advertisements for my magazine in newspapers. This will appeal to my target audience as they will most likely be interested in reading the newspaper. In addition, newspapers are delivered on a regular basis for news, information and gossip from all over the world. I believe newspaper advertisement will help widen my audience and increase the popularity of my magazine.

Modern promotional methods:

I will also involve a selection of modern promotional methods ranging from social networking sites to an online website and pages to an app which will be accessible through phones and IPods. I believe these types of promotional are important considering the large increase use of social media and new technology. Following my ideal model for the target audience of my magazine I described the male to have a desire in new technology with the latest gadgets and devices, conveying the viewers of my magazine to be users of social media. I believe it is important to include a selection of promotional methods to appeal to a range of different people within my audience.

The main promotional method that I will incorporate in my magazine is social media. This will include social networking sites such as Facebook, Twitter and Instagram which will help