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Promotional methods for AS Level Media Studies

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Page 1: Promotional methods

By Sophie Boston for AS Level

Media Studies

Page 2: Promotional methods

To distribute my magazine out there into the

public I will promote it in different ways:

Other websites:

John

Lewis, BHS, big

department

stores

Fashion

websites

e.g.

H&M, New

Look, Topsh

op, Topman

Social networking

sites: Facebook,

YouTube, Twitter,

Instagram,

Soundcloud,

Blogger

Other

magazines

adverts(non

music) e.g.

Heat, Star

Create an MM

website

Mobile phone

company deals

e.g. O2

Allow work

experience at

MM Head

Quarters

Page 3: Promotional methods

I would create my own MM website just like NME, Q and Kerrang! because it would help expand my magazine further and more younger people would be interested if it was online as they could access it from everywhere as most youngsters carry around an piece of technology that allows them to access the internet. On this website I would include the following:

News

Gossip

Pictures

Artists-new and old

Competitions

Articles

Games

Merchandise Shop

MM Radio Station

Reviews

Page 4: Promotional methods

Buses and public transport are a great way to

advertise a magazine because they are

constantly ferrying people around, so not only

will the people travelling inside the vehicle

see the interior posters, flyers etc, but the

people outside e.g. Pedestrians will see them

too, on the outside of buses and bus

stops, cabs too. Public transport also tends to

travel long distances, so the bigger chance

more people will see them, especially the ones

that travel in and out of London, where it will

be more crowded.

Page 5: Promotional methods

Promoting my magazine on other websites would be

beneficial, particularly ones like fashion, because

more and more people browse online for fashion

now, so there will be a bigger chance they will see

my magazine advertised. I would have some

animation for my advert going and display some of

the features inside my magazine. The kind of fashion

websites I would want to advertise my magazine on

would be shops like H&M, Topshop, Topman, New

Look, Urban Outfitters – any kind of clothing shop

that is aimed at younger generations. I would not

promote my magazine in a shop like Next because I

don’t think my target audience’s clothing

preferences would be in there.

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