Promotional Campaigns for Back to

the Future

Tent pole release• Back to the future was released on 4th of December 1985.• Many other films were released the same time.• For example: The Breakfast Club, The Goonies, Rocky IV, Commando.

Audience• The audience of this film was people of all age. This meant children,

teenagers and adults.• The producers of Back to the Future wanted a film that would appeal

to everybody.

Clear guiding principals• Positioning:• Movie theatres globally• Story: • Adventure, Comedy and science fiction

Carefully orchestrated plan

Reasons for Back to the futures success• Back to the future was a science fiction film with a large amount of

comedy in it• This made it much more enjoyable to watch for children• Also how the film made it obvious when he was in the past due to

different technology and clothing etc.