TO PROMOTE OR NOT TO PROMOTETeam Leader Yusuf Abramjee (SA) accompanied by Debbie Rose (USA)

TO PROMOTE OR NOT TO PROMOTE

AWARD WINNING CRIME LINE TV ADVERT

TO PROMOTE OR NOT TO PROMOTE

Some programmes still promote the old way... Change with times

Back to basics-always keep it alive and relevant

Use social media effectively: Facebook, Twitter, You Tube, Websites, Phone apps

Use traditional media to your advantage – print, TV, radio, digital, outdoor advertising, cinema advertising, malls, leaflets, etc.

TO PROMOTE OR NOT TO PROMOTE

Form and strengthen strategic partnerships Don’t under estimate the power of

repetition. Constantly get your logo out Consider shock tactics for some crimes–

touching emotion can be effective Know you market: Consider annual surveys Promotional items and road shows can

spread the message – target youth also

TO PROMOTE OR NOT TO PROMOTE

Awarding and rewarding police officers for solving of crimes: “Star of the Stars”

Involve role models in your community to market your programmes – example: SHOUT (Video)

Wanted criminals and CCTV footage often gives your programme much editorial leverage (Video)

TO PROMOTE OR NOT TO PROMOTE

Creativity.... keep events current (work with speed)....also freshen up the messages constantly (Audio)

Where appropriate, highlight your successes – always keep safety in mind. (let the investigator guide you)

Let’s remember: Without promoting CSI, we will not be spreading the message

CONCLUSION: PROMOTE OR DIE!

OPPORTUNITYISNOWHERE

LEADERSHIP PRINCIPLES

MODEL THE WAY INSPIRE A SHARED VISION CHALLENGE THE PROCESS ENABLE OTHERS TO ACT ENCOURAGE THE HEART CELEBRATE YOUR SUCCESSES