PROJECT OF MARKETING MANAGEMENT ON “EYE MAKE UP IDEAS”

REASON FOR SELECTION OF PRODUCT

I HAVE SELECTED MY PRODUCT AS “ EYE MAKE UP “ BECAUSE I LOVE IT AND IT IS ONE OF THE MOST IMPORTANT IN COSMETICS .

TODAYS MODERN WORLD INDIAN GIRLS HAVE A GREAT DEMAND OF IT.

EYE MAKE UP is one of my favourite . SO I HAVE SELECT THIS TOPIC FOR MY PROJECT .

MARKETING MANAGEMENT Marketing management refers to

planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services.

TYPES OF EYE MAKEUP

NATURAL EYE MAKE UP SIMPLE EYE MAKEUP BROWN EYE MAKEUP TUMBLR EYE MAKEUP COOL EYE MAKEUP SMOKEY EYE MAKEUP CAT EYE MAKEUP

CAT EYE MAKEUP

SMOKEY EYE MAKE UP

PRODUCT

In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs.

My product will come in different shades so that every female get the colour of her choice in

EYE MAKE UP

PRICING PENETRATION PRICING:• “LOW PRICE” TO SECURE “HIGH

VOLUMES”• PRICE SET TO PENETRATE THE

MARKET AND TO CAPTURE THE MARKET SHARE.

• USEFULL WHERE LAUNCHING INTO A NEW MARKET WITH A NEW PRODUCT.

CHANNEL OF DISTRIBUTION There are two important decisions

relating to this aspect one regarding physical movement of goods and two, regarding the channels.

Channels of Distribution are set of firms and individuals that take title, or assist in transferring title, to particular goods or services as it moves from the producers to the consumers

PROMOTION

Promotion refers to the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. There are four major tools, or elements of promotion mix, which are

(i) Advertising, (ii) Personal Selling, (iii) Sales Promotion, (iv) Publicity

FEATURES

IT IS NON IRRITATING AND NONTOXIC. IT SHOULD BE STABLE BOTH PHYSICALLY

AND CHEMICALLY. IT SHOULD NOT DRY ON STORAGE. IT SHOULD BE MAINTAIN COLOR FOR

LONGER PERIOD AFTER ITS APPLICATION. IT SHOULD GIVE SHINY AND SMOOTH

APPEARANCE FREE FROM SWEATING

TOP COMPETITENT 5 COSMETICS BRANDS IN INDIA

1. COLORBAR 2. REVLON 3. LAKME 4.LOREAL 5. MAYBELLINE

MARKETING MIX PRODUCT: UNIQUE COMBINATION OF

FLOWERS AND HERBS PRICE: ECONOMICAL PRICING

STRATEGY PROMOTION: PUSH STRATEGY PLACE: SUPER MARKET, MALLS, STORES, BEAUTY PARLOURS AND

HYPERMARKET.

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