(Submitted for the Degree of B. Com. Honours in Accounting and Finance under the University of Calcutta)

Project ReportOn

EFFECTS OF SOCIAL NETWORKING SITES:A STUDY ON COLLEGE GIRL STUDENTS

Presented by: Name: RASHMI RAJENDRA SHINGI C. U. Reg. No.: 042-1221-0451-12 College Roll No.: 144 (old)

College Name: Deshbandhu College For Girls

ABOUT MY PROJECT… It is about:

Studying effects of SNS On:

Students

REASON BEHIND CHOOSING THIS PROJECT…

India: Young nation Population = 1.2 billion Half population = below 25 years 2/3 rd population = below 35 years

85% of young India: Use SNS

Mathematical Calculations show: Reason why:

It’s imp. to remain active on SNS.

INTRODUCTION Definition: A SNS is:

a platform social relations among people

who share similar interests, activities, backgrounds or real-life connections.

SNS associated with social media: Facebook Twitter Whatsapp Hike Instagram Line Myspace LinkedIn Orkut

SNS chosen for study: Facebook Twitter Whatsapp Hike Instagram Line

OBJECTIVES OF THE STUDY To find out the role of SNS in creating awareness

among the users of Deshbandhu College For Girls, Kalighat, Kolkata, West Bengal;

To give a general idea; To find out the most popular SNS; To know the purpose of using SNS; To find out the frequency of use of SNS; To identify the satisfaction level; and; To know the problems faced by the users while

using SNS.

METHODOLOGY The study was conducted on the female students. Sample size = 50 respondents. An exploratory study Tools used:

Tables, Graphs, Pie charts.

Structured questionnaire was prepared and circulated. Feedback taken. From the questionnaire, different charts and diagrams were

prepared. Detailed discussions:

In Chapter 3.

STUDY AREA Deshbandhu College For Girls

The students from first year; second year; and; third year.

Both streams; B. A. and B. Com.

LIMITATIONS OF THE STUDY The data is collected as per:

Sample; which is convenient to study. bias. May not represent the entire population.

Respondents may not have accurately reported their behaviour.

Survey may have been made multiple times.

PLAN OF WORK Chapter 1 Chapter 2 Chapter 3 Chapter 4

DATA FINDINGS AND ANALYSISOptions Frequenc

yPercentage (%)

Yes 50 100No 0 0Total 50 100

TABLE 3.1: The respondents using social networking sites:

Diagram 3.1:

100%

The respondents using social networking sites

Yes NoFindings: It is seen from the analysis that out of the 50 respondents; 50 respondents (100%) of them use social networking sites.

Interpretation: From Table3.1, it has been observed that all respondents use social networking sites.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.2: No. of accounts on social networking sites:

Options Frequency

Percentage (%)

1 13 262 25 503 9 18More than 3 3 6Total 50 100Diagram 3.2:

1 2 3 More than 30

5

10

15

20

25

30

13

25

9

3

No. of accounts on social networking sites

FrequencyFindings: It is seen from the analysis that out of the 50 respondents; 13 respondents have only a single account; 25 respondents have two accounts (50%); 9 respondents have 3 accounts and 3 respondents have more than three accounts on their social networking sites.Interpretation: From Table 3.2, it has been observed that half of the respondents have two accounts on their social networking sites.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.3: Names of those social networking sites: 1) Facebook 2) Twitter 3) WhatsApp 4) Others

Options Frequency

Percentage (%)

Only 1 6 12Only 3 7 14Both 1 and 2 1 2Both 1 and 3 21 42Both 3 and 4 3 61, 2 and 3 5 101, 2 and 4 1 21, 3 and 4 3 6All 1, 2, 3 and 4 3 6Total 50 100Diagram 3.3:

Only 1 Only 3 Both 1 and 2 Both 1 and 3 Both 3 and 4 1, 2 and 3 1, 2 and 4 1, 3 and 4 All 1, 2, 3 and 4

0102030

6 7 1

21

3 5 1 3 3

Names of those social networking sites

FrequencyFindings: It is seen from the analysis that out of the 50 respondents; 6 respondents have only Facebook accounts; 3 of them have only WhatsApp accounts; 1 respondent has both Facebook and Twitter accounts; while 21 respondents have both Facebook and WhatsApp accounts; 3 of them have both WhatsApp and Hike accounts; while 5 respondents have accounts on Facebook, Twitter and WhatsApp; while other respondent have account on Facebook, Twitter and Hike; whereas 3 of them have account on Facebook, WhatsApp and Hike; whereas 3 respondents have accounts on all these accounts.

Interpretation: From Table 3.3, it has been observed that majority of the respondents have WhatsApp accounts.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.4:

Whether respondents are members of interest groups

Frequency

Percentage (%)

Yes 34 68No 16 32Total 50 100

Diagram 3.4:

68%

32%

Whether respondents are members of interest groups

Yes NoFindings: It is seen from the analysis that out of the 50 respondents; 34 respondents are members of some interest groups (68%); while 16 respondents are not.

Interpretation: From Table 3.4, it has been observed that majority of the respondents are members of some interest groups.

DATA FINDINGS AND ANALYSIS (CONTD.)

TABLE 3.5: Usage of various interest groups: 1) Keeping up with topics of interest to me 2) Being told about events of interest to me 3) Meeting new people with similar interests 4) others

Options Frequency

Percentage (%)

Only 1 16 47Only 2 7 20Only 3 4 12Both 1 and 2 2 6Both 1 and 3 1 3All 1, 2 and 3 4 12Total 34 100Diagram 3.5:

Only 1 Only 2 Only 3 Both 1 and 2 Both 1 and 3 All 1, 2 and 305

101520 16

74 2 1

4

Usage of various interest groups

Frequency

Findings: It is seen from the analysis that out of the 34 respondents; 16 respondents use these accounts for keeping up with topics of interests to them only; while 7 of them use these accounts for being notified with topics of interest to them only; 4 respondents use these accounts for meeting new people with similar interests only; while 2 respondents use these accounts for both keeping up with topics of interests to them and for being notified with topics of interest to them; while 1 uses these accounts for both keeping up with topics of interests to them and for meeting new people with similar interests; while other 4 respondents accesses these accounts for other reasons.Interpretation: From Table 3.5, it has been observed that more than half of the respondents use groups for keeping up topics of interest to themselves.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.6:

Frequency of visiting social networking sites Frequency

Percentage (%)

Once a month / a fortnight / a week 4 82 to 6 times each week 5 10Everyday 38 76Others 3 6Total 50 100

Diagram 3.6:

8% 10%

76%

6%Frequency of visiting social networking sites

Once a month / a fortnight / a week 2 to 6 times each week Everyday Others

Findings: It is seen from the analysis that out of the 50 respondents; 4 respondents visit social networking sites once a month / a fortnight / a week; 5 respondents visit these sites 2 to 6 times each week; 38 respondents visit them every day (76%); while 3 respondents visit either too frequently / once in a blue moon; i.e. ; rarely.Interpretation: From Table 3.6, it has been observed that majority of the respondents visit social networking sites every day.

DATA FINDINGS AND ANALYSIS (CONTD.)Table 3.7:

Number of hours spent on social networking sites each time respondent visits

Frequency

Percentage (%)

Less than 1 hour 16 321 – 2 hours 10 202 – 3 hours 8 163 – 4 hours 6 12More than 4 hours 10 20Total 50 100

Diagram 3.7:

32%

20%16%

12%

20%Number of hours spent on social networking sites each time respondent visits

Less than 1 hour 1 – 2 hours 2 – 3 hours 3 – 4 hours More than 4 hoursFindings: It is seen from the analysis that out of the 50 respondents; 16 respondents spend less than 1 hour on social networking sites (32%); likewise; 10 respondents spend 1 – 2 hours; 8 respondents spend 2 – 3 hours; 6 respondents spend 3 – 4 hours; 10 respondents spend more than 4 hours each time they visit.Interpretation: From Table 3.7, it has been observed that majority of the respondents spend less than an hour on social networking sites.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.8:

Respondents views’ on the extent of which social networking sites affect studies of students

Frequency

Percentage (%)

Seriously affecting 4 8Slightly affecting 13 25No impact 17 34Slightly helping 12 23Seriously helping 5 10Total 50 100

Diagram 3.8:

8%25%

34%

23%

10%

Respondents views’ on the extent of which social networking sites affect studies of students

Seriously affecting Slightly affecting No impact Slightly helping Seriously helping

Findings: It is seen from the analysis that out of the 50 respondents; 4 respondents opined that these sites seriously affected studies; 13 respondents opined that they slightly affected studies; while 17 respondents opined that it had no impact on studies (34%). In contrast, 12 respondents opined that these sites slightly helped them in studying; and; 5 respondents opined that those sites seriously helped students in studying.Interpretation: From Table 3.8, it has been observed that majority of the respondents opined that social networking sites had no impact on studies.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.9:

Following are the number of friends respondents have in total in all of the social networking sites

Frequency

Percentage (%)

0 – 10 2 411 – 50 9 1851 – 100 16 32101 – 250 6 12250 + 17 34Total 50 100

Diagram 3.9:

4%18%

32%12%

34%

Following are the number of friends respondents have in total in all of the social networking sites

0 – 10 11 – 50 51 – 100 101 – 250 250 +Findings: It is seen from the analysis that out of the 50 respondents; 2 respondents have 0 – 10 friends; 9 respondents have 11 – 50 friends; 16 respondents have 51 – 100 friends; 6 respondents have 101 – 250 friends; and; 17 respondents have 250+ friends (34%).

Interpretation: From Table 3.9, it has been observed that majority of the respondents have 250+ friends.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.10: Respondents who include the following information on their social networking profile:

1) Real Name 2) Status 3) Mobile number 4) Date of Birth (in full) 5) others

Options Frequency Percentage (%)

Only 1 10 20

Only 2 6 12

Only 4 1 2

Both 1 and 2 4 8

Both 1 and 4 2 4

Both 1 and 5 1 2

Both 2 and 3 1 2

Both 2 and 4 1 2

1, 2, and 3 4 8

1, 2, and 4 12 24

1, 4, and 5 1 2

2, 4, and 5 1 2

1, 2, 3 and 4 5 10

1, 2, 3, 4 and 5 1 2

Total 50 100

Diagram 3.10:

Only 1 Only 2 Only 4 Both 1 and 2

Both 1 and 4

Both 1 and 5

Both 2 and 3

Both 2 and 4

1, 2, and 3 1, 2, and 4 1, 4, and 5 2, 4, and 5 1, 2, 3 and 4

1, 2, 3, 4 and 5

0

5

10

1510

6

14

2 1 1 14

12

1 15

1

Respondents who include the following information on their social networking profile

Frequency

Findings: It is seen from the analysis that out of the 50 respondents; 12 respondents mention their real name, status and their date of birth on their profile; while 10 respondents mention their real name only on their profile; while 6 respondents mention their status only on their profile.

Interpretation: From Table 3.10, it has been observed that majority of the respondents exclude mobile number.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.11:

Number of respondents who have been a victim of online Bullying (offensive comments / emails, etc.)

Frequency

Percentage (%)

Yes 18 36No 32 64Total 50 100

Diagram 3.11:

36%

64%

Number of respondents who have been a victim of online Bullying (offensive comments / emails, etc.)

Yes No

Findings: It is seen from the analysis that out of the 50 respondents; 18 respondents have been a victim of online Bullying; and; 32 respondents have not been a victim of it (64%).

Interpretation: From Table 3.11, it has been observed that more than half of the respondents have not been a victim of online Bullying.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.12:

No. of respondents whose parents are aware of their social networking activities

Frequency

Percentage (%)

Yes 37 74No 13 26Total 50 100

Diagram 3.12:

74%

26%No. of respondents whose parents are aware of their social networking activities

Yes No

Findings: It is seen from the analysis that out of the 50 respondents; parents of37 respondents are aware of their social networking activities (74%); and; those of 13 respondents are not aware of.

Interpretation: From Table 3.12, it has been observed that more than half of the respondents are aware of their social networking activities.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.13:

No. of respondents who think privacy policies are effective in social networking sites

Frequency

Percentage (%)

Yes 39 78No 11 22Total 50 100

Diagram 3.13:

78%

22%No. of respondents who think privacy policies are effective in social networking sites

Yes NoFindings: It is seen from the analysis that out of the 50 respondents; 39 respondents think privacy policies are effective (78%); and; those of 11 respondents think they are ineffective.

Interpretation: From Table 3.13, it has been observed that majority of the respondents think privacy policies are effective.

TABLE 3.14:

DATA FINDINGS AND ANALYSIS (CONTD.)

No. of respondents who stay up late or get up early to spend more time on social networking sites

Frequency

Percentage (%)

Yes 25 50No 25 50Total 50 100

Diagram 3.14:

50%50%

No. of respondents who stay up late or get up early to spend more time on social networking sites

Yes No

Findings: It is seen from the analysis that out of the 50 respondents; 25 respondents had stayed up late or got up early to spend more time on social networking sites(50%); and; remaining 25 respondents had not (50%).

Interpretation: From Table 3.14, it has been observed that exact half of the respondents had stayed up late or got up early to spend more time on social networking sites.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.15:

Effects of the comment on respondents Frequency

Percentage (%)

No effect/ Not much effect 15 65.2I lessened using WhatsApp 2 8.7Now, I use it often 1 4.3Obviously; great effect 1 4.3Feel uneasy with these comments 1 4.3Lessened the usage time online 1 4.3I feel irritated 1 4.3I tried to control 1 4.3Total 23 100.0Diagram 3.15:

06

12

Effects of the comment on respondents

Findings: It is seen from the analysis that out of the 23 respondents; 15 respondents did not have any effect of that comment (65.2%); 1 respondent lessened using WhatsApp; 1 respondent started using it often, 1 respondent believes that it certainly had great effect, 1 respondent feels uneasy with these comments, 1 respondent lessened the usage time online, 1 respondent feels irritated; and; a remaining respondent tried to control.Interpretation: From Table 3.15, it has been observed that more than half of the respondents did not have any effect of that comment.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.16:

Whether respondents become frustrated/angry when their favourite social networking sites goes down or is unavailable

Frequency

Percentage (%)

Yes 44 88No 6 12Total 50 100

Diagram 3.16:

88%

12%

Whether respondents become frustrated/angry when their favourite social networking sites goes down or is unavailable

Yes No

Findings: It is seen from the analysis that out of the 50 respondents; 44 respondents become frustrated/angry when their favourite social networking site goes down or is unavailable (88%); and; 6 respondents do not get frustrated / angry.Interpretation: From Table 3.16, it has been observed that more than half of the respondents become frustrated/angry when their favourite social networking site goes down or is unavailable.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.17: Significant portion of respondents’ social networking sites comprises of different categories of people: 1) Relatives 2) Classmates 3) other people they know 4) People you do not know

Significant portion of respondents’ social networking sites comprises of different categories of people

Frequency

Percentage (%)

Only 1 3 6Only 2 13 26Only 3 1 2Both 1 and 2 10 20Both 2 and 3 3 6Both 2 and 4 1 21, 2 and 3 14 281, 2 and 4 2 42, 3 and 4 1 2All 1, 2, 3 and 4 2 4Total 50 100Diagram 3.17:

Only 1 Only 2 Only 3 Both 1 and 2 Both 2 and 3 Both 2 and 4 1, 2 and 3 1, 2 and 4 2, 3 and 4 All 1, 2, 3 and 4

0

103

13

1

103 1

14

2 1 2

Significant portion of respondents’ social networking sites comprises of different categories of people

Frequency

Findings: It is seen from the analysis that out of the 50 respondents; the significant portion of 14 respondents comprises of relatives, classmates and other people they know; while 13 respondents comprises only classmates; and; 10 respondents comprises of both; relatives and classmates.

Interpretation: From Table 3.17, it has been observed that majority of the respondents comprises of Classmates.

DATA FINDINGS AND ANALYSIS (CONTD.)TABLE 3.18:

The respondents who exchanged class notes through social networking sites

Frequency

Percentage (%)

Yes 42 84No 8 16Total 50 100

Diagram 3.18:

84%

16%

The respondents who exchanged class notes through social networking sites

Yes NoFindings: It is seen from the analysis that out of the 50 respondents; 42 respondents (84%) have exchanged class notes through social networking sites; and; remaining 8 respondents had not exchanged.Interpretation: From Table 3.18, it has been observed that more than half of the respondents have exchanged class notes through social networking sites.

SUGGESTIONS AND CONCLUSION SUGGESTIONS:

SITE DEVELOPER: More attractive Free basics Security level:

Proper anti-hacking locking system Privacy settings to be improved

Whatsapp Performance evaluation:

Watchdog organizations SOCIETY:

Duty and responsibility of social media towards society: True and fair Follow ethical code of conduct

Our duty and responsibility towards society: Research in this sector

USERS: Be alert:

No personal details Not to disclose every emotional aspect

Purpose of usage of SNS: Not to kill time But have some value addition Class notes

CONCLUSION: Has tremendous impact on

Delicate minds

THANK YOU